One of the most exciting places to be in right now is Frankfurt. Its historic buildings are home to luxury brands and a variety of festivals, parties, and attractions draw visitors from across the world.
If you’re considering a move to Frankfurt or are even thinking about setting up an office there, you might be wondering how to approach marketing. Perhaps you’re looking for inspiration on which marketing tactics to use in your business, or maybe you’re even wondering how to position your brand in the city.
Here, we’ll discuss the various aspects of online marketing in Frankfurt — including which platforms to use and how to generate leads — so you can maximize your ROI.
The Basics of Digital Marketing in Frankfurt
At the very least, every business in Frankfurt should be considering digital marketing. After all, with the world shifting to a digital sphere, it’s impossible to ignore these platforms. And what’s more, with many people moving to cities like Frankfurt for a simpler life, digital marketing platforms provide you with a variety of ways to connect with customers.
As a digital marketer in Frankfurt, you will primarily be involved with marketing on social media. Depending on the nature of your business, you may also need to get involved with SEO (search engine optimization) and PPC (pay per click) — but even the most basic social media campaign can prove to be a useful tool.
Where to Start
Before you begin your digital marketing strategy in Frankfurt, it’s important to set some goals and objectives in mind. Are you looking to gain more exposure for your brand? Are you trying to generate more leads for your business? Or are you even looking to increase sales by 10%?
Also, make sure you decide how you’ll track these results. Perhaps you’ll use an email marketing tool to gather these metrics, or maybe you’ll opt for a CRM (customer relationship management) tool to keep track of your interactions with customers.
Now, it’s important to remember that marketing is about making profit as well. So, you’ll need to consider how you can use marketing to grow your business and what tools you need to do so. For example, do you need to focus on SEO to get more customers or does social media work just as well?
Instagram is the most popular social media platform in the world with over a billion active monthly users. Launched in 2010, it is owned by Facebook and many marketers see it as a dream platform. Why? Well, it’s extremely popular in emerging markets and since many people in these countries don’t have credit cards, they prefer to use their smartphones to pay for goods and services. This is known as ‘cash on delivery.’
If you’re looking to gain more traction in markets outside of your home country, then Instagram is a must. In fact, it’s the most popular social media platform in over 150 countries. So, if you have an office in Frankfurt but are looking to expand your brand, then consider establishing an Instagram account there.
LinkedIn is the professional social media platform with over 500 million active users. It was originally designed for employers to search for potential candidates based on their profile. However, as the platform evolved, it became extremely popular for employees to connect with potential future coworkers and even friends. As a business owner or manager in Frankfurt, you might want to consider setting up a LinkedIn account. Why? Well, the sheer number of professionals in Frankfurt means there will always be people looking for jobs. Also, with unemployment at a record low, people have more free time to pursue hobbies and connect with others through online platforms like LinkedIn.
Launched in 2006, Twitter is one of the most popular social media platforms globally with over 300 million active monthly users. While many businesses have accounts on this platform, they don’t necessarily do much with them. Why? Well, most people on Twitter see it as a fun way to pass the time and connect with others. Therefore, if you have an office in Frankfurt but are looking to expand your brand, then consider creating a Twitter account.
If you’re looking to establish a presence on this platform, then consider using keywords in your headlines and tweets to draw in the right audience. Also, one of the most popular Twitter accounts in Germany is the Deutsche Telekom account. Why? Because the telecommunications company uses Twitter to promote important news stories about German culture and society. So, if you want to become the go-to source for news and information in your industry, then consider using Twitter.
Facebook is the social media platform with over a billion active monthly users. It was originally designed for personal use but has since evolved to be the perfect platform for businesses. Why? Well, since early 2018, Facebook has been placing a higher focus on business pages. This means marketers should expect to see a larger number of actions on these pages. For example, if you’re a small business owner in Frankfurt, you might want to consider establishing a Facebook account.
When it comes to generating leads, Facebook is a must. Why? Well, it’s the most popular social media platform globally with over a billion users. This means there will always be people there to listen to your advertises and to like or comment on your posts. Furthermore, many people enjoy using Facebook to keep up with friends and family. Establishing a business page on this platform does require some upfront investment but it’s proven to be worth it. Especially if you want to expand your brand and grow your business.
Snapchat
Snapchat is another popular social media app with over 100 million monthly active users. While many people use it to share goofy stories and funny videos, marketers increasingly see it as a useful tool for brand awareness and lead generation. Why? Well, it’s the perfect place to engage with potential customers. As a business owner or manager in Frankfurt, you might want to consider creating a Snapchat account.
If you’re looking to expand your brand in markets outside of Germany, then consider using programs like Geofilter to target potential customers in your area. Geofilter allows you to target people within a certain radius of a specific location. So, if you have an office in Frankfurt but are looking to expand your brand globally, then consider using a program like Geofilter to target potential customers in other countries.
What’s Next?
To continue expanding your brand, you’ll need to consider how to approach marketing in Frankfurt. Perhaps you’ll decide to focus on SEO to gain more customers or maybe you’ll opt for PPC (pay per click) to generate leads. Since every business is different, it’s important to find what works best for you. But, at least, you’ve got a head start.