If you’re new to the field of online marketing or simply want to refresh your memory, this course is for you. In this course, we will teach you the foundations of online marketing including marketing analytics, product marketing, marketing mix, and digital marketing.
Marketing Analytics
Marketing analytics is the process of collecting and analyzing data about a product or service, including its performance, to understand what is happening with it in the marketplace. There are four basic types of marketing analytics:
- Product performance analytics – Collecting data about the performance of a product (such as sales figures or retention rates) to understand what is happening with it in the marketplace.
- Market performance analytics – Collecting data about the performance of a market (such as revenue or CPI) to understand what is happening with it as a whole.
- Customer (also called user or prospect) analytics – Finding out information about the behavior of customers (such as purchasing patterns or the frequency of website visits) to understand what is happening with them.
- Usage analytics – Finding out information about the activity of customers (such as what products they use or how often they visit a website or app) to understand what is happening with them.
Marketing analytics tools like Google Analytics and Splunk help you to understand which aspects of your marketing are working and which ones need to be changed or tweaked. These tools provide you with comprehensive reports that you can use to optimize your marketing campaigns and assess your progress.
Product Marketing
Product marketing is all about creating demand for your products and building a community around your brand. In order to do this, you need to understand your target audience’s needs and wants. You can do this through market research or you can simply observe what is happening in your company’s marketspace.
To effectively market a product, you need to consider what platforms your target audience uses to consume content, whether that is YouTube, Facebook, or Instagram.
You can use free tools like SurveyMonkey, OneOpinion, or you can purchase a tool like JustAnswer to quickly and easily find the answers you’re looking for. Make sure to take these surveys from time to time to see how your customers are feeling about your products and whether or not you are meeting their needs.
Product marketing is all about having a clear idea of what you’re trying to accomplish and how you intend on going about doing so. The better you can do this, the better your product marketing strategy will be.
Marketing Mix
Marketing mix, or marketing approach, is a term that refers to the combination of tactics that you use to accomplish a marketing objective. Your marketing mix should be based on the combination of your product and market knowledge, your analysis of current trends, and what is convenient and effective for you.
To form your marketing mix, you first need to determine the specific marketing objectives you have in mind. For example, if your top priority is to gain more customers, you may decide that SEO, social media, and content marketing are the tactics you will use to get there. Once you’ve set this marketing goal, you can decide what is the most appropriate mix of tactics for you to utilize.
Digital Marketing
Digital marketing includes all of the tactics and channels used to promote products or services in a digital environment (including websites, social media, mobile phones, and more).
Like traditional marketing, digital marketing is becoming increasingly complex and difficult to manage. That’s where digital marketing automation comes in. Using digital marketing automation tools can simplify and streamline your marketing process. For example, you can set up automated email campaigns to follow-up with contacts after they’ve visited your website. Or, you can set up automated social media posts to accompany your online marketing campaigns.
No matter what kind of marketing strategist you are, you will eventually be faced with the question of whether or not to use digital marketing to market your products. If you’re wondering whether or not to use digital marketing to grow your business, this course is for you.