You might be wondering, what’s the best form of online marketing? Is it social media marketing, content marketing or paid media? Is paid search marketing still a thing? Let’s take a quick look at each one.
Paid media includes anything you spend money on to promote your business. This could include things like blog posts, ads on social media platforms or other online marketplaces, radio or TV commercials, and posters and flyers in your local area. While you might see some benefits from less expensive advertising options, you’ll eventually want to transition to a more robust marketing stack that includes paid media.
Content marketing is all about creating and distributing content that will eventually go viral or reach a large audience. The key to content marketing is consistently creating quality content that will resonate with your target audience. If you can do that, you’ll be able to effectively market your business via social media, blogs, and other online platforms.
Social Media Marketing
If you’re looking for a free way to get your business out there, then social media marketing is a great option. With over 2.95 billion monthly active users worldwide, you’ll definitely find a platform that will help you spread the word about your business.
Blogs are a great way to keep users engaged with your content. When someone comes across your blog post, they’ll have the option to either leave a comment or click a link to learn more. If they choose to leave a comment, you’ll be able to engage with them further via email or social media.
Other Online Platforms
Other online platforms such as Quora, Reddit, and LinkedIn are also great places to promote your blog or website. Just remember that these platforms are predominantly focused on information gathering, so make sure you tailor your content to match their focus. If you can’t find the right fit, it might be best to exclude these platforms from your online marketing strategy altogether.
Paid Search Marketing
Paid search marketing is when you pay for keyword or search engine results on a search engine such as Google or Bing. For example, someone searches “accountant near me” and your company’s ad appears in the results alongside other companies’ ads. You can also target your paid search ads to appear in certain locations within the results, such as the top three. The main advantage to this option is that you get to see how your ad performs on a search engine before committing to a larger budget. If you see that a lot of people are clicking on your results when they appear on the first page of search engine results, you know that you’re targeting the right audience.
If neither of the above options seem right for your business, then you might want to try local search. With over 234 million monthly active users worldwide, Google Maps can be a useful tool in bringing customers to your business. You can use local search to find businesses and attractions in your area and display them on a map so that customers can easily find what they’re looking for.
Creating a strong online presence isn’t as difficult as you think. With the right tools, information, and know-how, you can find your niche and carve out a solid marketing strategy that will help you achieve your business goals.