The first step to building a successful ecommerce business is establishing a solid SEO foundation. You’ll find lots of great tips and helpful tools on this blog to make your life as an online marketer easier.
Create Killer Content
As your online business grows, you’ll discover that content is one of the most important (if not the most important) factor in SEO. When people come to your site looking for information, you’ll want to have content that’s both timely and relevant to what they’re searching for.
You don’t need to be a professional writer to produce quality content for your website. There are lots of tools and plugins that can help you create content easily. For example, if you’re looking to write an article on “How to market a business online”, you might use some of the following:
- Article Spinner
- HubSpot’s Blogger template
- Visual Essie
- Bryson’s Blogger Template
- Heather’s Blogger Template
- Shopify’s Blogger template
The content that you create will differ based on your target audience. Some businesses will want to target a more basic audience (savers), while others will want to expand their target audience (entrepreneurs). Deciding what type of content you will create can be challenging, so you might want to try a few different tactics to determine what works best for your business.
SEO Is A Forever Pursuit
Search engine optimization is a continuous process that requires a steady stream of fresh content to stay relevant and to push your site up the search results page. The content that you produce on this front will depend on your target audience and the type of products that you sell. For example, if you’re a lingerie ecommerce store, you might want to focus on creating content that is relevant to what women are looking for in their lingerie. Creating articles around popular products and including videos about those products can also help improve your SEO.
If you’re dedicated to growing your search traffic and making your site a go-to for your target audience, you might want to consider pursuing the SEO career path.
Build A Following
The people that you follow on social media channels are often the ones that you will turn to for inspiration, information, and advice as you navigate your way through the world of online marketing.
If you’ve been working diligently to build your Twitter following, you might want to consider using the tools that Twitter have made available to build and grow your audience. For example, you can use the “Create an engaging experience for people on your Twitter timeline” tool to ensure that your content is both interesting and engaging for your followers.
Local SEO Is A Must
If you’re an entrepreneur who’s built a business from the ground up and is looking to expand your reach to more customers, you might want to consider using local SEO to your advantage. In order to do this, you’ll need to make sure that your website is registered with the local internet service provider and that you’ve included all of the correct information in your online listings (like your business’ name, address, phone number, and so on).
Checking and updating your business’ information is a continuous process that requires time and effort, so if you want to be equipped with the right information, you might want to consider pursuing the local SEO career path.
Content Is King (And Queen)
Creating and curating content (whether it’s blog posts, social media posts, or a combination of both) is the key to establishing an authoritative voice and maintaining a steady stream of traffic to your site.
With more and more people moving to a digital nomad lifestyle, the demand for quick and easy ways to make money online is at an all-time high. If you’re passionate about content and about using your voice to help others, you might want to consider speaking with an agency about establishing and growing a blog for your business. It might not be the traditional route that you’ve considered, but it could be a path that leads you to prosperity.