5 Simple Online Marketing Tips for Yoga Students

Whether you’re a seasoned entrepreneur or an aspiring digital nomad looking to kickstart your yoga practice, you’ll eventually find yourself wondering: “How do I market my yoga business online?”

From deciding what platform to use (we’ll get to that in a bit) to structuring your pricing, marketing to the right audience, and much more, this article is an introduction to online marketing for yoga students, covering the basics of what you need to know.

Use The Right Platform

There are many complex variables to consider when choosing the right platform for your yoga business, but the answer is actually quite easy: Use whatever platform you are most comfortable with. In case you’re wondering, here’s a comprehensive guide to the different social media platforms and whether or not you should use them for your yoga business.

YouTube Is A Must

If you’re new to the world of online marketing, you might be wondering where to start. The answer is simple: YouTube. Not only is it the second largest search engine after Google, but if you use the right keyword search, you’ll often find yoga teachers who have uploaded videos discussing various poses and their associated benefits.

Why? Well, YouTube allows for extremely convenient SEO (search engine optimization) due to its algorithm constantly analyzing and optimizing content based on what keywords you enter. This makes it easier for your video to pop up when someone searches for a topic related to yoga, and it makes your channel much more discoverable.

Instagram Is Also Great

With Instagram’s massive popularity, it’s clear to see why this is such a solid choice for businesses. Not only does it allow for extremely easy content sharing (no need to create separate tweets for Instagram posts), but it also offers incredible engagement rates. According to HubSpot Blogs research, Instagrammers achieve an average of 11.2 million monthly active users and 23.1 million daily active users.

This is excellent news for yoga businesses looking to grow their Instagram following, as they can potentially reach an audience of over 100 million users.

Use Keywords In Your Bio

Your bio is one of the first things new users will see when they arrive at your channel, so you need to make sure that it’s keyword-rich and contains the right keywords. You should include your channel’s URL in your bio, as well as relevant keywords. For example, the yoga instructor of AcousticYoga.com includes her channel’s URL and the following in her bio:

“Yoga has been shown to improve both physical and mental health. Through proper breathing and alignment, yoga helps reduce stress, promote relaxation, and create more ease in your day-to-day life. Take a class with me and see how simple it is to incorporate more yoga into your routine.”

This is extremely effective, as it includes both the keywords “yoga” and “acoustic yoga”, giving the search engine something to grab onto. (For more tips on writing an effective bio, check out this informative blog post from the WordPress Bloggers Network.

Use Headings And Descriptions Effectively

YouTube’s mobile UI (user interface) is incredibly easy to use, which makes it ideal for anyone new to video content creation. As a result, many people simply skim through the content without really focusing on the words or phrases within. This can often cause issues with Google’s algorithm, as it might flag your content as “thin content,” meaning it doesn’t offer much value to the viewer.

To avoid this, you need to use descriptive text within your headings and keywords, along with relevant videos to support your points. For example, let’s say your bio states:

“Yoga has been shown to improve both physical and mental health. Through proper breathing and alignment, yoga helps reduce stress, promote relaxation, and create more ease in your day-to-day life. Take a class with me and see how simple it is to incorporate more yoga into your routine.”

This is a perfectly valid statement, and it would be appropriate to include a link to the Acoustic Yoga channel, which supports the facts provided within the bio.

However, if you were to use the keyword “yoga” without providing any additional context, Google might not rank your content as highly as it could, as it doesn’t have enough information to fully understand your assertion. To avoid this, you could use a few relevant keywords within your text, along with headings to provide more context.

In the example above, both “yoga” and “acoustic yoga” are keywords used appropriately, as they’re both relevant to the content within the bio. This means that when someone searches for “yoga”, your channel’s video will pop up, along with other similar channels.

Use Hashtags

Adding hashtags to your videos is extremely valuable, as it allows for even easier discovery and engagement on social media. As a result, many people simply click on the first hashtag they see and follow the instructions to see all the videos with that hashtag. This is why it’s important to ensure that your hashtags are relevant to your content and that you’re using them in the right place. You should include relevant keywords, as hashtags are also analyzed by the algorithm, so more people will find and tap into your content.

For example, let’s say you’re a yoga instructor who teaches a class called #yogaBFF (best friend’s friendship). If you posted a video of this class with the hashtag #yogaBFF, anyone searching for this hashtag will see your content.

Create Great Content

Creating high-quality content for YouTube is extremely straightforward:

1. Select a topic that you’re passionate about. It doesn’t have to be yoga related, but it should somehow relate to the subject matter of your channel.

2. Find a decent microphone (more on this in a bit). You want to ensure that your content sounds good and that you’re not missing any of the words or phrases you’re saying. Just remember: Fewer words, the better.

3. Come up with a fun, easy-to-remember hashtag. Something that will make your viewers remember your channel and visit it time and time again. 

4. Decide on a date when you’ll upload your video.

5. Finally, sit down and write a script for your video. This is important, especially if you have a lot to say. It’ll help keep you organized and ensure that you don’t ramble incoherently throughout the video. Once you have your script, read it aloud once or twice before you record your video.

With just those five items, you can put together an incredibly valuable video content marketing campaign for your yoga practice. To find out how to market your yoga business, simply follow these simple steps and before you know it, you’ll have a successful online marketing strategy in place.