Online Marketing for Trades – A Guide to the Pros

A lot has changed in the world of online marketing for tradeshift brokers in the last few years. Back in 2016, having a thriving social media presence was enough to get your trade brokerage business started. Nowadays, to stay relevant, you need to be constantly on the lookout for new platforms and social media tricks to encourage your followers to come back for more.

In this article, we will run down the various ways you can market your tradeshop online.

PPC Campaigns

PPC (Pay Per Click) is an online marketing technique that allows you to pay only when someone clicks your ads. This is a popular option among online marketers who are looking for ways to gain immediate attention for their business. When placed in the right context, PPC can even produce relatively high click-through rates.

Google AdWords, for example, allows you to create campaigns to target specific audiences. You can even set the budget for the campaign upfront, so you don’t have to worry about running out of money before the end date.

Search Engine Optimization (SEO)

Every once in a while, a new platform emerges that completely changes the game. Back in 2012, everyone was running around, trying to figure out how to use Snapchat. Now that the platform has settled down a bit, online marketers are starting to realize the benefits of SEO (Search Engine Optimization).

SEO can help your web content rank highly in search engine results. The idea behind SEO is to optimize your website content in such a way that search engines can easily find and index your content.

SEO takes a bit of technical know-how to implement successfully, but the rewards can be huge. Just ask any SEO expert. They will tell you that SEO is not something that can be learned in a short amount of time.

Guest Blogging

Blogging is a style of writing that originated on online platforms such as Tumblr and blogspot. Essentially, blogging is about sharing your thoughts and experiences with the world. As a guest blogger for a popular blog, you will get to share your expertise with people who are interested in your field.

There is a large audience that likes to read about something new and exciting in the financial world. For instance, did you know that cryptocurrency is one of the most popular topics among blog readers? Or that nearly everyone has an interest in the stock market these days?

Blogging is a fantastic way to expand your online presence. Not only will you be able to take advantage of the platform’s huge audience, but you will also be able to learn a lot from the process. Guest blogging for a popular blog has the potential to significantly boost your online presence and ultimately your business.

Affiliate Marketing

This type of marketing allows you to earn a commission by promoting a product or service that is owned by someone else. You can put up ads or sponsored posts on social media platforms such as Facebook and Instagram to attract potential customers. When someone clicks your link or buys a product that you are affiliated with, you will earn a commission.

There are many different affiliate marketing programs out there, so it’s worth taking the time to research the best one for your needs. Once you do that, setting up an affiliate account couldn’t be easier. Simply search for the product or service that you are promoting and then click on the Get Affiliate icon in the top right corner of the webpage.

Once you have your affiliate account set up, you can start gaining traffic by placing relevant ads on social media or by creating blog posts about the product you are promoting. To learn more, check out this comprehensive guide to affiliate marketing.

Social Media

This might seem like an obvious choice when it comes to marketing your trade business, but not everybody owns a social media platform. For those who don’t, there are alternatives like Hootsuite, which you can try for free.

Having a presence on social media is important for anybody in today’s world, let alone a business owner. If you are not already using social media to connect with customers, you are missing out on a valuable marketing opportunity.

There are tons of options when it comes to social media, so finding the right platform for your needs can be challenging. When creating your social media strategy, make sure that you choose options that reach your target audience. If you are interested in cryptocurrency, then look at LinkedIn’s Digital Marketing and Advertising section to see a list of top-notch agencies and digital marketing specialists who can help you reach your audience.

If you already have a Twitter account, you can use the “Find people to follow” feature to discover other account holders who are sharing valuable content related to your niche. Just type in your niche or industry and see what comes up. You will find a variety of users who are sharing valuable information that you can learn from.

Instagram is one of the most popular social media platforms, and it’s almost impossible to believe that it has been around for as long as it has. Essentially, Instagram allows you to post both photos and videos that can be personalized with stickers, text, and videos. To really stand out, you can include a link to your website or blog in the description of your Instagram posts.

YouTube is also another popular choice when it comes to video content, and it’s pretty easy to understand why. First off, YouTube allows users to post both videos and photos, so there is content for everybody. Second, YouTube is one of the biggest search engines, so it’s easy for potential customers to stumble upon your content.

If you have a specific video regarding your niche or industry, chances are someone out there is interested in finding out more about what you have to say. To make sure that you speak to your target audience, make sure that you create specific content for each platform. If you are creating videos for YouTube, make sure that you tailor them to suit different viewing platforms. Some people prefer to watch a longer video than normal, while others might want to listen to your podcast.

Email Marketing

While social media is great for connecting with potential customers, gathering relevant email addresses can help you further reach people who are interested in your niche. With email marketing, you can send out periodic emails with helpful tips or offers for your target audience. Just make sure that you are following the guidelines for email marketing that your email provider has put in place.

You can also use email marketing to cross-promote other platforms. For example, if you are working with a web design agency who is also involved in SEO, they could help you set up email campaigns that automatically send out post news articles to your customers.

Creating an email marketing campaign is easier than you think. You can use a tool like MailChimp to collect email addresses from your website visitors and then simply import these addresses into a MailChimp account. Once you are set up, you can start sending out useful tips or offers through email. Just make sure that you put a face to the name when it comes to your email campaigns – it will make a difference in gaining the trust of your audience.

Direct Mail

Another effective way to reach potential customers is through direct mail. Like email marketing, direct mail allows you to send out periodic mailer letters to people who have given you their email address. You can use services like DMA World to easily create a mailer letter or envelope and then get it printed.

The best part of direct mail is that you get to put a face to the name. When people receive a mailer from a company they know and respect, it builds credibility and trust. This is probably one of the most effective ways to market your brand or business. Plus, you can put a touch of personality into your letters to make them more appealing. Think funny, quirky, or even just quirky facts about the recipient’s life.

Display Advertising

This is one of the oldest and most effective forms of online marketing. Essentially, display advertising is when you place an ad on a website that is related to a product or service that you promote. You will often see ads for tech companies, financial services firms, and even airline and travel agencies on various platforms, such as Google and Facebook.

The main benefit of display advertising is that you can target your audience based on some demographic or interest criteria. For example, if you are a plumbing company that also sells kitchen appliances, you might want to place an ad on a home renovation website to get people who are looking for a new kitchen to see your ad.