If you’re looking to grow your business, there are plenty of online marketing tactics you can try. But unless you’re using the right tools, you’re probably doing more harm than good.
In today’s digital world, more consumers are researching products and services online before purchasing them in real life. According to HubSpot Blogs research, 79% of consumers research products online and only 17% of them physically inspect the products before buying.
This trend makes it crucial for businesses to have a strong online presence. Having a website where customers can learn about your product and gain valuable information to help them make informed decisions is a great way to attract potential customers.
Despite the advantages of digital marketing, not all businesses are comfortable using online platforms to promote their products or services. If you’re one of these businesses, read on to learn about the many benefits of offline marketing and how you can use it to your advantage.
Why Offline Marketing Works
Traditionally, marketing has been largely focused on attracting customers to your business. To do this, you would typically invest a lot of money in paid ads on search engines like Google or Facebook, or you would rely on ‘word of mouth’ to get the job done.
You would craft pitches to journalists who might write about your products or services, you would sponsor events where influential people might come across your brand, and you would establish trade associations with other businesses in your industry to boost your profile and gain credibility.
However, in today’s digital world, offline marketing is becoming less important. In the past, you would have to rely on traditional marketing to reach and engage with your audience. Now you can have a blog post go viral on social media and gain millions of views, while your paid search ads only get you thousands of views at best.
With the right tools, you can have an influence on your industry that was previously impossible. If you’re able to gain the support of influential people in your industry, you can ensure that your voice is heard and you can help drive credibility and demand for your products or services.
How To Optimize Your Blog For Online Marketing
Blogs can play an important role in your marketing plan. Think of a blog as an online logbook where you can publish content at any time.
Since blogs are mostly viewed online, you have the opportunity to experiment with different formats and see which ones work best for your specific industry. If you are looking to market your tile installing business, you can use a blog to publish guides and tips on fixing various tile styles, how to choose the right tile plates for your specific project, or you can profile famous tile installers who can help you gain credibility as a business owner.
Along with a blog, you can also have a social media account for your business. As we mentioned above, customers are researching products and services online before purchasing them in real life. Therefore, if you have an online presence, you can ensure that customers are aware of your existence and can find you for products or services if they are interested.
How To Make A Blog Post Go Viral
To make a blog post go viral, you need to have a mix of content and distribution platforms. You can have any number of posts, but you need at least a couple to make an impact.
If you’re not familiar with the term ‘viral’ marketing, it simply means attracting consumers who pass on your content to their friends and followers. When this happens, your blog post or social media reach can quickly balloon.
In addition to having a few high-quality blog posts, you can also try out various distribution platforms to make sure you’re reaching the right audience. Some examples include YouTube or Snapchat. Depending on your niche and subject matter, you might also want to consider starting a podcast or going the extra mile with Infographics.
How To Use Twitter To Get More Followers And Increase Your Impact
With over three million monthly active users, Twitter is one of the biggest and most influential social media platforms out there. If you’re not using Twitter to promote your tile installing business, you’re definitely missing out on an important opportunity.
Since Twitter is all about sharing information and connecting with people, it makes sense that businesses would want to take advantage of this platform. If you’re not sure how to use Twitter for business purposes, check out this beginner’s guide to learning how to use Twitter for marketing.
How To Get In The Habit Of Creating Blog Posts
Blogs aren’t just about posting content. To make the most of your blog, you need to be consistently posting content. This can be anything from an informative guide to an interesting story or podcast episode. The key is to post frequently and engage with your audience.
When you do this, you’ll find that people start to see you as an expert in your industry. As a business owner, you shouldn’t be afraid to speak your mind or express your opinions. Doing this on a blog will help create credibility for your brand.
The Many Benefits Of Offline Marketing
Despite the growing popularity of online marketing, not all businesses are comfortable or capable of using the internet to market themselves. If this is your situation, you can always rely on offline marketing to do the job.
The best part about offline marketing is that it doesn’t require a lot of expertise or resources to get started. All you need is a mailing address and someone to send out the mailers. Once this is done, you can sit back and enjoy the fruits of your labor.
These are just some of the benefits of offline marketing. To learn more, you can read the full guide to marketing here. Or if you’d like, you can download the PDF version for free.