If you’re reading this, I assume you’re already somewhat familiar with SEO — Search Engine Optimization — and the importance it plays in online marketing. SEO influences which search results show up when a user performs a search. It can also help with website traffic. Traffic is how many people are landing on your site, either through organic search or other sources (PAD, Display ads.). While SEO is incredibly valuable, it’s only one part of the puzzle. What if we told you there was a way to maximize your SEO efforts and take your business to the next level?

What would happen if we told you there was a way to take your online marketing plan and effectively double or triple your organic traffic?  Wouldn’t it make sense to try this out?

What if we told you there was a way to leverage social media to grow your business faster than you ever thought possible?

What if we told you there was a way to put the “digital” in your digital marketing strategy?

These questions and more can be answered with the right marketing app. In this article, we’ll tell you about five different apps that can help you reach your target audience, convert them into paying customers, and grow your business fast.

1. Marketing for Growers

If you’re a natural product seller who specializes in selling gluten-free, organic nuts, fruits, and the like, you might want to consider using a digital marketing app to get the word out there about your organic produce. These apps can help you find customers and engage them into buying your products. The key to finding success with this strategy is to pick the right marketing app. There are many apps that claim to be the best fit for natural product sellers, but it’s important to find one that can actually help grow your business.

2. Salesforce Marketing Cloud

If you sell services and your target audience is other service-based business owners, you might want to consider using a marketing cloud app. A marketing cloud is a tool that allows you to store, organize, and automate your marketing efforts. It can help you execute campaigns, track results, and optimize future campaigns based on what you already know. Using a marketing cloud app can be a game changer when it comes to growing your business.

The best part about marketing clouds is they store all your marketing and sales information, making it easily accessible and portable. This means you no longer have to worry about losing track of your marketing plans or sales reports when your computer crashes or is stolen. And since your data is securely stored, you can rest assured it won’t be leaked or compromised in any way.

3. HubSpot Marketing

If you sell consulting and coaching as a service, you might want to consider using a marketing app that can help you automate your sales and marketing processes. HubSpot comes with a built-in marketing app that allows you to automate marketing and sales emails, create landing pages, and track marketing activity.  It also integrates with other popular apps such as Gmail, Dropbox, and more.

The marketing app in HubSpot makes it easy to track the progress of a particular marketing campaign or to follow up with a customer after an interaction. This way you can be sure you’ve made an impression and that they’re thinking about your company when it comes down to purchasing a product or service. The more you use the tool, the more you’ll see benefits.

The best part about HubSpot marketing is that you can also use the tool to create custom email templates that can be deployed throughout your sales and marketing processes. This way you can be sure every email you send out is personalized and contains the right content to match your target audience’s needs and interests. The more you use this tool, the more you’ll see benefits.

4. Marketo

If you sell marketing and ad placement services, you might want to consider using a marketing app that can help you plan and build out marketing strategy, track the results of your ad campaigns, and analyze the performance of each one. Marketo is the leading marketing app that can do all of this and more.

The most effective use of marketing apps is when you integrate multiple marketing apps into one dashboard. When you have all your marketing data in one place, it’s much simpler to sort through and analyze the results of your different campaigns.  Plus, you can always keep track of what’s working and what’s not working through different dashboard views.

The best part about integrating Marketo apps with other services is you don’t have to create a new account or login whenever you want to use a different app. Instead, you can use the same login credentials to access all your accounts from one place. This makes it easy to stay organized while keeping track of all your marketing activity from different platforms.

5. Segment

If you’re a business owner who specializes in product research, development, and testing, you might want to consider using a marketing app that can help you segment your users, based on their behavior and profile. You can then use this segmented data to determine the products and services your target audience is most likely to be interested in.

Segment is a sales and marketing tool that can help you target potential customers based on location,interests, behaviors, and more.  Using segmentation to target your efforts means you’re more likely to engage with users who are most likely to be interested in your products or services.

The best part about Segment is you can easily create and track custom audience segments, based on your interests, hobbies, behaviors, and demographics. This way you can be sure you’re reaching the right audience when you send out an email or perform a social media campaign. Segment also provides you with detailed analytics, so you can track the results of your campaigns and determine which ones are working and which ones are not.

Marketing Apps to Consider

Now that you’re aware of the different types of marketing apps available, it’s time to pick the right one for your business. Before making a purchase, it’s important to examine the costs associated with each app and consider the benefits you’ll receive from using it. With that in mind, here are a few marketing apps to think about.

1. Salesforce Marketing Cloud

If you sell physical products and have a storefront online, you can take advantage of marketing clouds to grow your business. Marketing clouds offer an entire platform for marketing and sales that can simplify marketing and sales efforts. The most popular marketing cloud is Salesforce, which offers a FREE marketing cloud trial. During the trial, you can create and send emails, track opens and clicks, and analyze keyword performance.

2. HubSpot Marketing

If you sell consulting and coaching as a service, you can use HubSpot’s marketing app to plan and build out marketing strategy, track the results of your ad campaigns, and analyze the performance of each one. Marketing in HubSpot allows you to automate email campaigns, build landing pages, and track marketing activity. It also integrates with other popular apps such as Gmail, Dropbox, and more.

3. Marketo

If you sell marketing and ad placement services, you can use a marketing app that can help you plan and build out marketing strategy, track the results of your ad campaigns, and analyze the performance of each one. Marketo is the leading marketing app that can do all of this and more.

The most effective use of marketing apps is when you integrate multiple marketing apps into one dashboard. When you have all your marketing data in one place, it’s much simpler to sort through and analyze the results of your different campaigns. Plus, you can always keep track of what’s working and what’s not working through different dashboard views.

The best part about integrating Marketo apps with other services is you don’t have to create a new account or login whenever you want to use a different app. Instead, you can use the same login credentials to access all your accounts from one place. This makes it easy to stay organized while keeping track of all your marketing activity from different platforms.

4. Segment

If you’re a business owner who specializes in product research, development, and testing, you might want to consider using a marketing app that can help you segment your users, based on their behavior and profile. You can then use this segmented data to determine the products and services your target audience is most likely to be interested in.