How to Market to Screen Printers Online

Not too long ago, if you wanted to buy a paper product, you’d likely visit a retail store and perhaps browse through a few online directories before settling on a choice. But today, with the rise of online shopping, the way we buy paper products has changed. Thanks to companies like Amazon, which owns EBAY and ZOLL, you can now research and purchase virtually anything from the convenience of your home. As a result, the way we buy paper products has changed thanks to the internet and the smartphone. This has created a whole new market for merchants – the online market. And although you may still visit a retail store to purchase an office product, more and more people are purchasing online due to the ease and convenience of doing so from the comfort of their home.

The Rise of Online Shopping

The trend towards online shopping started long before the pandemic. In 2019, retail e-commerce sales were worth about 4.95 trillion U.S. dollars worldwide and it is expected to hit 6.4 trillion dollars by 2027.

Around 12.8% of the world’s population, or nearly one in eight people, are active online shoppers. And although that’s a pretty high percentage, it’s actually the tip of the iceberg when it comes to e-commerce sales. According to Statista, there are currently about 2.9 billion internet users across the globe. If even a small fraction of those users bought something online once or twice a month, that would be close to 500 million consumers alone.

The main reason for the explosion in online shopping is the fact that it is so much easier and more convenient to do business online. Thanks to the internet and e-commerce, businesses no longer have to rely on brick and mortar stores to reach consumers. This has been a fundamental change in how businesses operate. And although it’s still possible to operate a successful brick and mortar store, for the most part, online shopping has made it far more convenient for consumers.

Why Screen Printers Are Attracting Consumers

If you’re reading this, I assume you’re either a screen printer or someone who works in a screen printing shop. In either case, you’re aware of how essential it is to keep up with the trends in printing technology, and also you know how difficult it can be to find the right suppliers of digital and traditional goods alike.

If you’re looking for a new challenge, or are tired of doing the same thing over and over again, then the world of online marketplace sales may be the perfect fit. And although screen printers may not have the most glamorous job title out there, the fact is, a lot of effort goes into getting the right product to the right consumer. Which is exactly what makes them so appealing to potential buyers.

The Many Stereotypes Of A Screen Printer

If you’re reading this, I assume you’re either a screen printer or someone who works in a screen printing shop. In either case, you’re aware of how essential it is to keep up with the trends in printing technology, and also you know how difficult it can be to find the right suppliers of digital and traditional goods alike.

Based on your experience as a screen printer, or the person who works in a screen printing shop, here are a few stereotypes that come to mind:

  • The technological geek/nerd/hacker
  • The entrepreneur
  • The paper-pulp enthusiast
  • The old-school guy/gal who loves to talk shop
  • The guy/gal who loves to wear jeans and a t-shirt to the workplace
  • The tattooed, bandana wearing, bohemian-artist types
  • The family man/woman
  • The blue-collar worker
  • The outdoorsy types
  • The fashion enthusiast
  • The hipster
  • The digital native
  • The white-collar worker

Of course, these are just stereotypes. And although they may be true for certain segments of the population, they certainly aren’t true for everyone. There are actually a lot of different kinds of people who work in a screen printing shop, or who are interested in becoming a screen printer.

Where Do Traders Focus Their Attention Online?

If you’re reading this, I assume you’re either a screen printer or someone who works in a screen printing shop. In either case, you’re aware of how essential it is to keep up with the trends in printing technology, and also you know how difficult it can be to find the right suppliers of digital and traditional goods alike.

Based on your experience as a screen printer, or the person who works in a screen printing shop, here are a few areas of online marketplace focus, when it comes to buying and selling products:

  • Search
  • Navigation
  • Reviews
  • Social Media
  • Email Newsletter Subscription
  • Basket / Shopping Cart
  • Payment Method / Security
  • Delivery Method / Timescale
  • After Sales Service

If you have a look at the homepage of any major online marketplace – like Amazon – you’ll see several of these basic functions. However, as with anything new, there are several minor variations that you can implement to create a more personal experience for your customers. So, it’s not just about selling your products online anymore. It’s about using the tools and the platform to help your customers get the results they want efficiently and with minimal fuss. Doing business online has never been so easy. And although it can be highly efficient and cost-effective in some situations, it still requires a lot of work.

Marketplace Trends To Keep An Eye On

If you’re reading this, I assume you’re either a screen printer or someone who works in a screen printing shop. In either case, you’re aware of how essential it is to keep up with the trends in printing technology, and also you know how difficult it can be to find the right suppliers of digital and traditional goods alike.

Based on your experience as a screen printer, or the person who works in a screen printing shop, here are a few trends to keep an eye out for:

  • 3D Printing
  • Artificial Intelligence
  • Virtual/Augmented Reality
  • Robotics Manufacturing
  • Sustainability
  • Digital Signage
  • Data Analytics
  • Internet of Things

Each one of these topics has the potential to drastically impact your work as a screen printer. And although most of these topics are still considered somewhat taboo within the printing community, the fact is, you’ll need to be thinking about how to prepare for the future of your industry.

Key Takeaways

Based on your experience as a screen printer, or the person who works in a screen printing shop, here are a few key takeaways:

  • The way we buy paper products has changed
  • The rise of online shopping
  • Marketplace trends to keep an eye out for

As the world of online shopping continues to grow and evolve, so do the ways we can market to consumers. It’s always a good idea to remain informed of what’s going on and to take note of any trends and how to apply them in your marketing efforts.