Online Marketing for Real Estate Agents – The Basics

In this article, we’ll discuss everything you need to know about marketing your real estate agency online. We’ll cover:

Why Should I Market Myself Online?

One of the first things that come to mind when you think about marketing is SEO. Don’t worry – we’re not going to dive into a deep dive on SEO here (you can learn all there is to know about SEO in 2021). However, we do want to give you a quick overview of why online marketing for real estate agencies is so important and how to effectively use digital marketing to reach your audience.

Selling a home is a difficult task. There are so many things that can go wrong. From poor communication about the home sale to bad weather that causes delays to unexpected issues with the neighbors, it’s easy to make a list of all the things that can cause you trouble. In some situations, these issues can be completely out of your control and beyond your ability to influence. That’s why it’s important to be able to rely on others to advertise your property for you.

Real estate agencies are often restricted by their brokerage and don’t have the technical ability or funding to independently carry out an SEO campaign. That means they have to turn to internet marketers who can utilize platforms like Google Ads to gain priority placement in the search results for their chosen keywords. If your agency is not performing well in organic search results, it’ll be difficult to convince people to call you up when they’re in need of a home or buyer’s agent. You don’t want to ruin your organic SEO campaign by paying for ads and other marketing tactics, so it’s important to have an effective digital marketing plan in place.

What Is Digital Marketing?

If you’re looking for a quick definition of digital marketing, you can find it on Wikipedia. In general, digital marketing is the use of digital technologies (such as websites, social media, and mobile phones) to promote brands and create buzz about products and services. When used effectively, SEO, PPC (pay per click), social media, and content marketing are all parts of digital marketing. To simplify, digital marketing is all the online activities that you do to attract, convert, and retain customers – whether you’re doing it directly or through an agency.

What Is SEO?

SEO stands for search engine optimization. It is the process of improving the ranking of your website or blog in search results for specific keywords. When potential customers search for your target keywords, they will see your website or blog in the top three results. You want to make sure that these results are for relevant and high-quality content. You can learn a lot about SEO in 2020 from these articles by Googlers (

  • How to Optimize Your Blog For Search
  • The Basics of SEO
  • The Difference Between Google SEO and Traditional SEO
  • Make Your Website More Engaging
  • Tips on Writing SEO-Friendly Blog Posts
  • How to Measure the Success of Your SEO Campaign
  • How to Build a Better Blog
  • Best Practices for Blogging
  • Create Buzz About Your Business Through Content Marketing
  • The Purpose of a Blog: Why Should You Blog?
  • How to Use Blogs to Build a Community
  • Make Social Media Work For You

) and HubSpot (

  • The Best Free Blogging Platforms
  • Why You Should Use Blogs to Build a Community
  • How to Use Social Media to Grow Your Business
  • How to Measure the Success of Your Social Media Campaign
  • How to Build a Community through Podcasts
  • Podcasting for Real Estate Agencies

). You can also find lots of information on what SEO is and how to perform it on specialist forums and blogs.

Why PPC?

Pay-per-click (PPC) is the practice of paying for each time your search term is clicked on. You pay for each time someone clicks on your search result. You need to set a daily budget for your PPC campaign and monitor the amount of spending so you don’t exceed your budget. PPC is one of the simplest and most affordable forms of digital marketing. All you need is a credit card and a computer or mobile phone.

Why Content Marketing?

If you’ve been around here for a while, you probably know what content marketing is. Essentially, content marketing is the use of articles, blogs, and other types of content to attract, engage, and retain customers. When done effectively, content marketing can be a powerful tool for driving business growth. In the coming months, we’ll discuss more about the different types of content you can utilize to promote your business, including video. For now, though, let’s discuss the basics of creating content to promote your real estate agency.

There are four basic steps you need to follow to ensure you’re creating effective content to promote your real estate agency.

First, define your target audience for the content you’re creating. Are you targeting real estate agents, first time buyers, or people looking to sell their homes? Once you’ve got your target audience figured out, it’s easier to create content that’s relevant to them. For example, if you’re writing about properties in a small town, you might want to interview the mayor or one of the town’s local shop owners to get some perspectives on what’s going on here. Doing this type of research helps you to create content that’ll be more useful to your target audience.

Second, pick a platform. There are lots of options when it comes to choosing a social media site, but not all of them are created equal. To be most effective, you need to pick a site that’s going to help you connect with your target audience. If you’ve never used social media to promote your real estate agency, now is the perfect time to get started. The key is to pick a site that allows you to engage with your audience and isn’t overrun with distractions.

So, what are the best platforms for real estate agents?


Let’s start with the basics. If you’ve got a Facebook account, you can use it to promote your real estate agency. It’s a great place to build a community because it’s so easy for people to connect with others via social media. Not only that, but you can also connect with businesses near you, potential clients, and other real estate agencies. It’s a fantastic place to build a network.


Twitter is another platform that’s incredibly popular among younger audiences. It’s a great place to discuss the latest news items, particularly when you’re using it for business. If you’re a real estate agent, you can use Twitter to connect with other professionals in your area, potential clients, and other real estate agencies. You can also use it to keep up with the trending topics and news items relevant to your niche.


Instagram is most popular among Gen Z and millennials. It’s a great place to gain influence and engage with potential customers. If a business owner, designer, or artist is looking for an influencer to promote their products or services, they can find you on Instagram. It’s also a popular place for people to share their travels, lifestyles, and stories.


LinkedIn is similar to Twitter in that it’s a popular social media site among millennials. However, it’s most popular among the over-35 age group. If you’re looking to attract experienced professionals to your agency, LinkedIn is the perfect place to do so.

Why are these platforms popular? It’s because people want to connect with others on these sites. If you’re a business owner, you can create a LinkedIn profile that advertises your business and allows others to connect with you. When doing so, make sure that your profile is up-to-date and that you’ve filled in the necessary details.


Finally, we arrive at YouTube. This is a fantastic place to create and share videos about your business, products, and services. If you’ve got a decent-sized budget, you can hire a professional video producer to create a slick, corporate-looking video for you. Alternatively, you can learn to use video editing software and create your own simple videos showcasing your work. YouTube is also a fantastic place to gain influence and create buzz about your business. To gain influence, simply create interesting, relevant content and engage with potential customers on social media platforms like Facebook and Twitter.