Online Marketing for Pubs: A Guide to Promote Your Business on Facebook

If you’re looking to grow your business, you’ve probably heard of social media.
You may know that many brands and businesses use social media platforms like Facebook and Twitter to connect with potential customers.

While there’s no denying that these platforms can be very valuable for a business’ growth, many entrepreneurs may feel a bit intimidated by the idea of using social media to promote their products.

Whether you feel comfortable using social media or want someone else to handle your online marketing, you can use Facebook to learn the fundamentals of digital marketing and how to use social media to promote your business.

Understand What To Post

One of the first and most crucial steps to take when using social media to promote your business is to understand what content will perform best for your target audience.

You can use a variety of metrics and tools to figure this out, such as your Facebook Analytics or Google Analytics to get a better idea of your site’s traffic and what content you should be posting to encourage engagement.

For example, if you’re a boutique hotel and your target audience is people who like to vacation in luxury, you might want to focus on posting photos and videos of high-end restaurants, hotels, and other venues that you or your boutique hotel can connect with.

On the other hand, if you’re a craft beer lover who owns a pub, you might want to focus on sharing photos of awesome craft beers and other alcoholic beverages.

Another important step to take before you start posting is to think about what you want to get out of your social media efforts. Do you just want to gain some followers and engage with them on a basic level?

If that’s the case, you might not need to be on social media at all. Just set up a simple Facebook page and have at it.

Set Up Your Facebook Page

The first thing you need to do to get started with Facebook marketing is to set up a business Facebook page.

This is an incredibly valuable tool that can significantly boost your marketing efforts.

When someone discovers your business or brand on social media, they’ll often click on your page to learn more about you and your products.

Even if someone doesn’t buy your product or service immediately, they might decide to check out your page to learn more about what you offer.

This is why setting up a business Facebook page is such a critical step. Not only will it allow you to connect with potential customers, but it will also serve as a way to generate sales leads and grow your business.

Post Regularly

One of the most important things that you can do to engage with your audience and gain credibility is to post regularly.

To start, try posting a few times per week. If you’ve got something compelling to post about, consider publishing a blog post or an infographic at least once per week. Also, try to post on a regular basis to establish yourself as a trustworthy source of information.

By posting frequently, you’re giving your audience the opportunity to find you and learn more about what you offer. If your previous experience or qualifications are something special, consider creating a blog post about it.

Use The Right Metadata

When someone tags you in a photo or video on social media, you’ve got the chance to respond with something enticing.

This is called metadata, and it’s essentially data about your content that you add alongside it to define it and to provide more information to your audience.

When someone shares a photo of your product on their Facebook page, they’ll often add a few keywords to the image’s description to help others find it when they’re searching for similar content.

For example, if you sell sportswear, you might want to add some keywords for sports, such as football, golf, and tennis to the image’s description to make it more discoverable.

Measure Your Successes

Once you’ve learned how to use Facebook to effectively market your business, it’s important to measure the results of your efforts.

This will allow you to see which strategies work best for you and your business.

One of the simplest ways to do this is to log into your Facebook account and take a look at your analytics.

You can gain valuable insight into how many people see your posts and whether or not those posts resulted in an increase in traffic to your site.

Don’t Forget The Little Things

These are the things that you might not have thought of when creating a Facebook page for your business but will make a huge difference in its effectiveness.

For example, if you’re on the hunt for new customers, you might want to consider creating a Facebook event for your business.

Events are a great way to engage with your audience and allow them to learn more about you and what you offer.

You can create a Facebook event for your Twitter account as well, and many businesses use these sorts of cross-platform events to gain more traction and make an impact.

Events are incredibly valuable because they allow you to target the right audience with the right messages at the right time. Consider creating an event for your Twitter account to encourage people to visit your page or follow you.

Get Inspired

If you’re wondering what sorts of content to post, take a quick trip down memory lane.

Think about the sort of content that your customers want to see. What do you enjoy most about your job? What are your professional and personal passions?

Thought leadership is becoming a popular topic among business owners and executives because it helps establish an organization as an expert in their industry.

You can use your answers to help you get inspired for content that will perform well on social media.

Innovation, creativity, and progress are also incredibly important topics to cover given their significant role in shaping our world.

If you’re looking to educate your audience about a new product or service, consider creating a blog post that will do more than just inform your readers.

Instead, try and establish yourself as an expert in your industry by addressing common questions with valuable information.

If you’ve got an active Twitter account, you can use the platform to find and connect with people who share your interests.

Consider using Twitter to discover and engage with local business owners and other influential figures in your industry. This sort of content can help build trust in your business and make potential customers feel that they can rely on you for valuable information.

Use Case Studies

If you’re looking to establish a presence on social media and you don’t have the time to conduct extensive research, case studies can help.

These are stories of real businesses that have overcome significant challenges and provide an example of what you, as a brand or business, can achieve.

For example, if you’re the owner of a pub and you want to establish yourself as an expert in the field of hospitality, consider creating a case study about your experiences as a hotelier.

Case studies allow you to educate your audience while demonstrating your expertise in a manner that is easy to understand and comprehensive.

You can also use case studies to highlight significant achievements that your business has made.

Make Sure Your Content Is Consistent

While it’s important to have variety in your content to keep your followers interested, make sure that your overall content is consistent.

With consistent copy or visuals, your audience will be able to recognize your posts and gain a greater understanding of your business and what you offer.

For example, if you have a blog post that was published several months ago and you’ve since updated it with more content and added a new photograph, make sure that your audience knows that this is the same content.

Use The Right Timing

You might not always have the luxury of publishing when you want to.

There are a lot of moving parts in promoting a business online, and sometimes, your plans don’t go according to plan.

To get the most out of your online marketing efforts, you need to know when is the best time to post to engage with your audience.

Look at your analytics or polls to determine the best time for post throughout the year. If you’re lucky, you’ll find that there is usually one time period during the year when your ideal customer is most accessible and eager to hear from you.