Many podiatrists are turning to online marketing, also known as digital marketing, to grow their practices and make more money. But it’s not easy. There are so many challenges, and not enough time to do everything yourself. That’s where this blog post comes in. You’ll discover 3 tips to help you market your website and make the most of your online presence whether you’re a seasoned marketer or just getting started in the industry.
Build Your Audience
The first tip is to build your audience. You can do this by creating content that your target audience will value, benefit from, and remember. To illustrate this, let’s say you are selling weight-loss products and you want to increase your income as a podiatrist. One option is to create content such as videos, eBooks, or blog posts that are valuable and will help your audience lose weight. Another option is to create a resource page that houses all the products you sell and provides support and guidance on how to use them (for example, how to calculate the correct dosage for a certain product). The more you can do to attract potential customers to your website, the more you’ll be able to increase your income as a podiatrist.
Use The Right Platform
Once you have an audience, you can use the second tip to find and engage with your audience. That’s where the platform comes in. A platform is a tool that helps you connect with and engage with your audience through various social media channels. If you want to use Facebook to grow your audience, you’ll need a Facebook page. If you want to use Twitter, you’ll need a Twitter account. If you want to become a YouTube star, you’ll need a YouTube account. It is crucial to choose the right platform for your needs and target audience. Having a Facebook page for example, that draws in millennial patients, may not be as effective as having a Twitter account that appeals to Baby Boomers.
Use Video Content
Since our society has shifted to reliance on video content, the third and final tip is to create videos. These can be anything from product demos to interviews with industry experts to explain new products and concepts to your audience. Videos can be a really effective way to engage with and better understand your audience. They can also be used to promote your products or services in a more traditional manner (for example, a product demo followed by a brief interview with the presenter).
Videos can also be used in a more innovative way by hosting them on your website or in one of your social media accounts. This way, your audience has the option of seeing video content or just reading the written word. The advantage of this is that you’re able to engage with your audience on two levels: through written content and also through video content.
So, as you can see, there are many different ways that you can utilize video content. It’s a very effective form of marketing, and a whole lot easier to create than you think. With a little effort, you can have a professionally produced video in no time. And the benefits are endless. You can use video content to promote your products or services, tell a story, or explain a concept. Videos can also be a great way to engage with your audience and hopefully encourage them to action.
To help you get started, I’ve compiled a list of some of the most effective platforms for creating videos.
1. YouTube
If you want to create video content, the obvious first choice is YouTube. It’s the largest video platform in the world, and it’s continuously expanding, adding new features, and improving the user experience. Anyone can use YouTube to create a video and upload it to the platform. The videos are automatically organized into playlists based on your choice. And the best part is that you don’t need a big budget to create high-quality videos that will draw in audiences.
2. Facebook Live
Facebook’s live video feature allows you to broadcast yourself on their platform in real-time. Unlike traditional video content, which is usually saved and organized into playlists, live videos are viewed and enjoyed in their entirety, with no additional tasks needed from the user. This is a great way to engage with your audience and have them join the conversation as it happens.
3. Instagram Live
Instagram launched its own live video feature in late 2018. It’s a great way for users to post and explore live videos from all over the world. Like Facebook, Instagram offers real-time video editing so you don’t have to sit and wait until your video finishes encoding before you can start editing.
Vimeo
Vimeo is another popular video platform that focuses primarily on artists and creators. It was founded in 2006 and is owned by Video Software Inc. (a publicly traded company on the NASDAQ stock market). The main difference between Vimeo and the other platforms mentioned so far is that while the others are generally used for professional video content, Vimeo is geared toward artists and amateurs who want to produce videos for creative projects. So, if you’re looking to build a brand name for yourself or your practice, consider creating video content for creative projects and then using platforms like YouTube or Facebook to distribute and promote those videos.
Blogs
Blogs are a great way to create a space for your audience to engage with you and each other. They allow you to publish both written and video content and have it all be accessible from one place. You can use blogs to engage with your audience throughout the year, sharing helpful information, tips, and tricks as and when you have new content to promote.
Websites
Last but not least, let’s not forget about websites. It’s quite easy to create a fully functioning website from the ground up for less than $500. You don’t necessarily need a big budget to do this, and you certainly don’t need any professional experience to get started. You can use sites like WordPress to create a basic website with a blog component. Then, to add some professional polish to the site, you can use services like Squarespace or HubSpot to build a polished, looking website for less than $50 per month.
So, as you can see, there are many different platforms available to you as a podiatrist looking to expand your reach and increase your income. Choose the right one for your needs and goals and you’ll be able to take advantage of these services and make the most of your online marketing efforts.