The Ultimate Guide to Online Marketing for Plumbers

You’re in luck! We’ve gone ahead and curated a list of the best online marketing methods that will allow you to grow your business successfully. From paid search marketing to email marketing, digital marketing and social media—we’ve got you covered.

Paid Search Marketing

Paid search marketing, or PPC marketing, is a type of online marketing where you pay for each click on your ads. PPC stands for “pay per click,” and this type of marketing can be incredibly effective if done right. Thanks to Google AdWords and their friends, your business can appear in the top rankings of organic search results for any type of search term you want to target and your competitors haven’t thought of yet. As an online marketer who specializes in paid search, I can tell you that this form of marketing is all about putting in the work to learn how to manipulate search engines correctly.

The basics of PPC marketing lie in identifying relevant keyword phrases and putting those words in your ads. When a potential customer types a query into a search engine like Google, your business’ advertisements will appear in the results page. If your ad appears in the top rankings for a keyword phrase, you’ll gain the attention of the potential consumer and compel them to click your ad. In most cases, paid search marketing is considered one of the most effective and affordable ways to grow your business online.

Email Marketing

You’ve probably heard of email marketing, but did you know that it’s one of the biggest and most effective forms of online marketing? In most cases, people use email to get a company’s updates and important information, so it’s a perfect way to stay in touch with your customers. If you use email marketing software like HubSpot, you can easily set up automated emails that will be sent to your customers based on certain actions or events within your business.

For example, if you sell plumbing products, you might want to send an email every time someone buys a product from you. Or if you host an annual holiday party for your customers, you can send them an email with details on how they can attend the party. The list of potential email recipients is quite long, as you can imagine!

Digital Marketing

If you’ve ever shopped online, you’ve probably heard of digital marketing. Basically, this is all the marketing that takes place online (e.g., websites, social media, email marketing, etc.). To keep your business’ online content fresh and relevant, you might want to consider using an online marketing agency to help you manage all your brand’s digital marketing efforts.

Social Media Marketing

Did you know that social media is considered one of the biggest and most effective forms of marketing? With over 3 billion active monthly users worldwide, it’s a huge audience that you can potentially tap into.

When people log onto social media websites like Twitter or Facebook, they’re looking for something to entertain them or engage them about, so your business can capitalize on this by creating content that will keep people coming back for more. Whether you’re an individual or company, there are plenty of opportunities to engage with your customers via social media platforms like Twitter and Facebook.

Get Out Of Home Marketing

Yes, if you’re reading this, you’re probably wondering what Get Out Of Home Marketing is. Essentially, this form of marketing refers to all the marketing that takes place outside of your business’ direct sales channel (i.e., your website).

For example, if you’re a plumbing company and your website is dedicated to plumbing materials, but you want to sell kitchen appliances as well, you might want to consider doing some Get Out Of Home Marketing to promote your kitchen appliances.

The most effective way of doing Get Out Of Home Marketing is typically with TV ads. When people see your TV ads, they’ll either think of your product or service directly, or they’ll see someone they know advertising your product or service. If you want to be seen as a thought leader in your industry, consider spending money on TV ads to get out of home marketing!

The key is to think of what makes your product or service special and to utilize that to create compelling ads that will make people want to learn more about your product or service. Sometimes the best way to gain traction is by comparing your product or service to others in your industry. If you want to increase traffic to your website, consider using tools like Google Adwords to get out of home marketing.

Summary

To bring this article to a close, I’d like to reiterate a key point. I’m sure you’ll agree that all of the above are pretty cool ways to market a business, but what’s most important is that you choose the channel that’s right for your product or service. Just remember: no one channel is best for all businesses. Before you make any decision, you should learn as much as you can about each platform and the demographics that use it.