E-commerce has come a long way since its inception in the early 2000s. Back then, companies had to rely on costly traditional marketing methods like radio ads, bus billboards, and magazine spreads to gain attention and gain sales. Today, with nearly every consumer having an active online presence, companies can reach out to their target audiences with pinpoint accuracy through online marketing.

Thanks to platforms like Google and Facebook, which offer businesses paid advertising as well as organic search results, the old ways of marketing aren’t as effective as they used to be. If your company is based in the eye care industry and you’re looking for ways to market your products online, here are four ways to do it.

1. Set Up A Blog

A company blog isn’t just some mindless content that you throw up on a blog. It’s a medium that provides you with endless opportunity to engage with your audience and introduce them to your company. Furthermore, companies can use blogs to establish thought leadership in their industry and create credibility for their brand.

If your company is based in the eye care industry and you’re looking to establish yourself as an industry thought leader, a blog is a good place to start. It will allow you to educate your audience about the advancements your company has made and the cutting-edge technologies you employ in your products and operations. The best part is that a blog only takes a few minutes to set up, and the cost is largely minimal.

2. Start A Twitter Account

To this day, many people still don’t realize the significance of social media in marketing. In 2015, social media marketing was responsible for 19.9% of all consumer clicks, according to HubSpot Blogs. That’s compared to only 9.9% of consumer clicks in 2014 and 8.2% in 2013.

What’s more, 60% of consumers prefer to learn about products via social media. Therefore, if you’re not doing any social media Marketing yet, now’s the perfect opportunity to get started. You can use platforms like Twitter to create engagement with your audience and establish thought leadership in your industry.

3. Build A Web Store

More and more consumers are discovering the luxury of shopping online. What’s more, many business-to-consumer (B2C) companies now operate solely online, relying on digital marketing to drive traffic to their stores. As a result, online stores have become a crucial part of any business’ marketing arsenal.

If you’re looking to attract customers from the internet, you’ll need a web store. Having a physical shop online is also an excellent way to retain customers and encourage them to come back for more. Furthermore, having a visible shop online allows you to demonstrate your products to potential customers, increasing the chance of a sale.

4. Use Digital Marketing To Grow Your Email List

Once you have a steady stream of customers, it’s time to start building your email list. While it’s not a bad idea to simply purchase emails from a list provider, it’s not the most effective way to grow your email list.

You can take advantage of the fact that consumers have an endless stream of information at their fingertips and encourage them to sign up for your company’s email list. In fact, 40% of consumers have signed up for at least one email list in the past year, according to A List Apart.

As part of your digital marketing strategy, you can use a sign-up form to gather email addresses. When a potential customer submits their email address, you’ll be able to send them important news, offers, and promotions. Furthermore, you can use tools like Google Analytics to track the behavior of your web traffic and tailor your digital marketing strategy accordingly. You can use these tools to identify the demographics, the websites, and the countries that your target audience comes from. In turn, you’ll be able to determine how to market your products and who to approach for partnerships.

Whether you’re a medical device company or a pharmaceutical company, having an online presence and carrying out e-commerce activities can greatly expand your product line and increase your overall revenue.

In addition to marketing through conventional means, such as radio ads, billboard placements, and magazine spreads, the world of online marketing becomes more sophisticated every day. With the right strategy and the right platform, companies can truly target their consumers and engage them on a one-on-one basis.