You’re probably familiar with the term “digital nomad” – someone who makes a living from online marketing and doing freelance work. Well, if you’re interested in pursuing an online marketing career, here’s a list of some useful tips from experts to help get you started.
Pick Your Niche
This one may seem obvious, yet it’s amazing how often newbies get stuck with a vague description of their website or blog and then wonder why they don’t have any traffic. Your niche is basically the topic you’ll focus on in your online marketing efforts. For example, if you have a fashion blog, your niche may be fashion or style. But if you write generally about the benefits of CBD oil, your niche could be categorized as “alternative medicine.”
You should also consider the kind of content you’ll produce. If you’re new to the field, you may want to focus on creating content that is useful and insightful. For example, if you are writing about fashion, your content could include tips on how to style different clothing items or styling advice for a particular type of outfit. Covering something that’s already “in” the industry can help you gain credibility with your audience. When you’re pitching your content to potential clients, the more you can demonstrate that you know exactly what they’re talking about and can provide useful advice, the better.
Make Money With Affiliate Marketing
Many digital nomads use affiliate marketing to make money online. In affiliate marketing, you’ll typically earn a commission when someone clicks a link or buys a product that’s advertised on your site. You don’t necessarily need a dedicated site to do affiliate marketing – you can simply use a free blog platform to start your affiliate marketing efforts. You’ll likely need to develop a few winning strategies for different affiliate products to ensure you make money online. If you want to get started, check out this informative guide to affiliate marketing.
Start A Blog
Blogs aren’t just for fun anymore. When someone stumbles upon your blog and likes your content, it’s often due to the fact that you’ve written something helpful and unique. If you’re seeking a way to make money online, consider starting a blog in your niche. You can then use monetized websites like WordPress to build your audience. Once you have a large enough audience, you can opt to start a store within the platform or to sell and ship individual copies of your blog to interested parties.
When deciding what to call your blog, consider whether or not you’ll use it to discuss general marketing topics or provide tips and tricks for specific niches. For example, if you’re seeking advice on how to blog about fashion, you could call your blog “Fashion Blogging for Beginners.”
Creating a blog takes a bit of work but is well worth it. Once you’ve launched your blog, promote it on social media platforms like Twitter and Facebook. You can also create a landing page on your website where interested parties can find more information about your blog. Having a separate landing page for your blog offers you the ability to track conversions, goals, and much more. If you’re looking for a way to make money online, consider starting a blog in your niche.
Use Content Strategically
As you’ve probably guessed, content is king in the online marketing world. Having unique and useful content is what drives traffic to your site and what brings in paying customers. The best part? You don’t necessarily need a huge budget to produce top-notch content. In fact, many successful bloggers and content creators don’t even bother submitting articles to publications – they simply create content that’s relevant and useful to their audience. So, keep your eyes open for ways to become a more strategic and effective content marketer – you’ll be glad you did.
Build A Following On Social Media
If you’re new to the field, starting a blog can be a great way to gain some experience. But instead of just focusing on content you create for your blog, use social media to build a following. The best way to do this is to simply engage with your followers on the platforms they use – even if you have zero experience in digital marketing, you can still be effective in engaging with potential customers. To get started, simply visit the social media accounts for major platforms like Twitter and Facebook, and find the ones that speak to you. Then, start interacting with them frequently and adding value to their timelines.
On behalf of the Twitter community, I’d like to welcome you to the platform! You’ll notice I’ve already begun engaging with you. A lot of my followers expect this sort of interaction and feel disappointed when I don’t engage as much as they expect. Keep up the good work, and we’ll get even more out of you in the future.
Understand The Anatomy Of A URL
As a digital marketer, you’ll undoubtedly be creating URLs for different purposes – maybe you’ll want to track how many people are clicking on a particular link or advertising your product on social media, or you may want to direct people to your storefront on a monetized site. Regardless of the purpose, you’ll need to understand the anatomy of a URL so you can create specific rules to help your SEO efforts. The most basic rule is that your URLs should be unique and should reflect your brand. If you run a clothing company, your URLs should reflect that – try to avoid using words like “the,” “a,” or “www.” For example, instead of “www.google.com/theguide to blogging for fashion,” try using “www.google.com/fashionbloggingbeginner’sguide.” Even a seemingly minor change like “the” can make a dramatic difference in how your URL ranks in the search engines. This is especially important if you’re doing SEO – adding specific keywords to your URLs can help ensure your site appears when someone enters that particular word or phrase into the search bar.
The next step is to understand the different types of URLs and how they work together to form a complete and compelling story. Let’s say you run a fashion blog and you want to optimize your site for the keyword “fashion.” You can try adding that keyword to your title tags and headings, as well as your content – but you may not want to do this for every piece of content you create. This could potentially pull your ranking down a bit if the search engines decide your content isn’t relevant to the keyword.
You can, however, use a tool like Google Keyword Planner (free version) to find long-tail keywords that are less competitive. When someone enters a long-tail keyword into the search bar, your site will appear at the top or near the top of the search results – if someone enters “fashion blog,” for example, your site may appear as one of the first results, potentially pulling in a lot of organic traffic. If you’ve got a sizable audience on social media, consider using those platforms to take advantage of the keyword strategy — if someone enters a long-tail keyword into the Twitter search bar, for example, your site may appear as one of the first results, gaining you a lot of exposure to the target audience.
Diversify Your Income Streams
If you’re new to the field and are seeking a way to make money online, diversifying your income streams is an excellent idea. This could mean creating content for several different platforms or even selling and shipping products you’ve created yourself. When someone clicks a link or buys a product that’s promoted on your site, you’ll earn a commission.
If you’ve got a sizable audience on social media, consider creating videos or podcasts to cross-promote on different platforms. You can then use specific platforms, like YouTube or Spotify, to reach your audience.
Make A List Of Your Goals
Everyone has different aspirations in life — some want to earn enough money to travel the world and pursue their hobbies, while others want to settle down and start a family. If you’re seeking a way to make money online, creating a list of your goals is a great place to start. Your list should include both short-term and long-term goals. If you decide to pursue affiliate marketing, your short-term goals might be to learn the ropes and build up a following on social media. Your long-term goals could be to build a profitable business and create a life for yourself that you feel is worthwhile.
To help you get started, here are 10 tips for online marketing for newbies from experts to help get you started.