7 Steps to Successful Online Marketing for Your Ecommerce Site

People are more likely to make a purchase online than in stores. With the click of a button, customers can have products delivered to their homes. This convenience has led to a rise in e-commerce sites as more people look to purchase goods online. If you’re an entrepreneur looking to make your online store a success, here’s what you should do.

Create a User-Friendly Experience For Potential Customers

A common mistake online entrepreneurs make is trying to force their way of doing business onto their customers. By creating a confusing experience for website visitors, you could lose a lot of potential sales. Prospective customers will leave your site if they feel frustrated or overwhelmed by the information presented.

To ensure that your online marketing strategy is effective, you need to create a user-friendly experience for website visitors. When someone visits your site for the first time, they’ll likely have the following questions:

  • Can I place an order?
  • What payment methods do you accept?
  • What are your shipping policies?
  • Do you offer any special promotions?
  • etc.

To answer these questions clearly and simply, you need to give a quick crash course on e-commerce basics. For instance, you can have a welcome section on your site with some general information about your business, products, and services. You can also include FAQs or frequently asked questions about online buying or selling.

This section should be short and sweet. It should contain the following:

  • a brief business overview
  • product information
  • payment methods
  • shipping policies
  • special offers
  • etc.

By keeping this information organized and easily accessible, you’ll eliminate a lot of customer frustration. They’ll thank you for creating a simple and convenient e-commerce experience.

Focus On Building An Online Community

Every business, no matter the size, can benefit from building an online community. There are various ways to gain support and make connections with customers. Building an online community around your product or service can increase traffic to your site, and help you establish credibility.

To begin, you can set up a web page where you can answer questions and provide customer support for those who have purchased your product. You can also utilize social media to engage with your customers and let them know you’re here to help. Through social media, you can start a Twitter account (@yourcompanyname) for example, and use the account to engage with people, answer questions, and provide customer support. You can also use platforms like Facebook and LinkedIn to grow your network and establish credibility.

Now, this is not an easy task and it takes time to gain trust. But once you do, your customers will feel like you’ve been there for them and will feel more inclined to purchase your product or service. Help your customers, and they’ll help you in return.

Use Search Engine Optimization (SEO) To Gain Visibility

It’s important for online merchants to have a visible and reputable online presence. You can use SEO to your advantage to get your site to show up on the top search results for your chosen keywords. When users search for your chosen keywords, they’ll be directed to your site.

To optimize your site, you’ll need to do the following:

  • hire a freelance SEO expert to help with On-site SEO
  • Set up keyphrases that accurately represent your business
  • Analyze your competition
  • Create content that is valuable and provides useful information for your target audience
  • Put this content in easily accessible and relevant locations on your site
  • Create internal and external links to these content pieces
  • Track the performance of these links
  • And last but not least, measure the results of your efforts!

The above steps will get you started.

Make Purchases Easy And Convenient For Your Customers

Online entrepreneurs who want to see their efforts pay off should strive to make purchases easy and convenient for their customers. Instead of forcing customers to go through a complex checkout process, you can have them input their shipping and payment information while they still have items in their cart. This will cut down on the amount of times that a customer has to go through the checkout process.

To implement this feature, you’ll need to add an additional step in the checkout process. Once the customer has completed the ordering process, they’ll be presented with a notification that their order has been placed. If they’ve already paid for the order, they’ll be provided with an option to continue to the shipping information page.

This way, customers can remain on your site and continue to browse products without having to leave. When they finally locate the item that they want, they can easily click the “pay now” button to complete the transaction.

Be The Go-to Source For Your Niche

In any industry, customers will always turn to the internet for the most reliable and up-to-date information. With this in mind, you can take advantage of the fact that your web audience is looking for information relevant to your niche. By providing useful information and resources for those in your niche, you can establish yourself as the go-to source for your industry. In the event that a customer has a question about your chosen topic, they’ll likely turn to you for the answer. This is called [Brand Awareness](https://www.lexikon.com/en/brand-awareness) and it’s one of the single most important things you can do to grow your business.

To gain brand awareness, you’ll need to do the following:

  • Create thought-leadership
  • Generate engaging content
  • Build a brand voice
  • Establish yourself as an authority
  • Create awareness
  • Measure the results of your efforts!

Once you establish yourself as an expert in your chosen niche, you’ll have the ability to command a higher price for your product. This may take some time, but as an online business owner, you can start by publishing case studies, whitepapers, and expert opinions that relate to your niche.

Use Email Marketing To Your Advantage

Speaking of time, you need to make the most of it. One of the most effective ways to gain credibility with customers is by using email marketing. Even if you’ve got a brand new site, you can easily get started with email marketing. Simply use a tool like MailChimp to build a list of interested customers. Once you exceed 200 names, you can take advantage of [double opt in](https://en.wikipedia.org/wiki/Double_optin). This is where you’ll need to be careful. While double opt in is great for getting noticed, the spam filter on your list is going to hate you.

To overcome this issue, you can have your email provider add an additional opt in step to the sign-up process. For example, you’ll want to check the box that asks if you’d like to receive communications from Triple Optin, and then you’ll need to click the “submit” button. After a few weeks of doing this, you’ll have a decent list of subscribers who are interested in receiving content from your company.

Besides, customers appreciate it when they’re offered frequent updates via email. Publishing a new article every month can engage your audience and keep them coming back for more. When you utilize email marketing, you should focus on these following points:

  • Create value for your subscribers
  • Use relevant subject lines
  • Use an email marketing tool that is easy to use
  • Don’t send emails too often
  • Make sure to follow up after the initial email
  • And last but not least, measure the results of your efforts!

With just a few tweaks to your site, you can make it into a veritable money-maker. When you do, you’ll be able to relax and enjoy your success.