If you’re reading this, I assume you’re either an attorney or thinking about becoming one.
You may have heard the phrase ‘attorney marketing’ and wondered what it meant. Well, don’t worry – here are the answers you’re looking for.
1. Create a web portal
A web portal is a must for any law firm hoping to grow its practice and attract new clients. While it can be extremely beneficial to have a web portal, it can also be a significant investment, so it’s essential that you determine how you intend to use it before making any decisions.
Whether you decide to just make it a place for clients to find information or offer a booking portal where clients can make inquiries, there will be plenty of use cases for a web portal.
If you’re looking for a free solution, consider Google Law, established in 2015. Similar to the Google search engine, the Google Law website allows users to search for legal help and connect with attorneys that practice in their area. Google Law is also a member of the American Association of Justice (4 years in progress).
2. Build a professional web site
A website is the best way to attract new clients. Not only will a well-designed site capture the attention of potential customers, but it will also provide you with the opportunity to capture more information about your practice and offer a more comprehensive service to your audience.
The most important thing to consider when designing your law firm’s web site is usability. Is the site easy to navigate? Is the information easy to find? These questions will determine whether or not your site visitors have a satisfactory experience, which, in turn, will dictate whether or not they go on to utilize your services. If you’re struggling with web design, consider using a service like Squarespace, which provides free templates for law firms and other businesses.
Another important factor to consider is content. What does your site contain? This content can be in the form of text, images, or videos, but it must be comprehensive and well-designed. As much as possible, you want to provide your visitors with all the information they need without having to hunt for it.
3. Build a social media account
If someone claims to be ‘influential’ in their industry, follow them. You can find individuals and smaller businesses that are successfully using social media to market their brands.
The most important thing to keep in mind when establishing a social media account for your law firm is to use a reputable account provider. The better the reputation of the account, the better. When someone follows you, they will see your posts (updates) on their newsfeed. Creating engaging content is the best way to gain followers and, eventually, make your account more influential.
To get started, create posts about topics that are relevant to your industry. If you’re struggling to come up with content ideas, consider using a tool like HubSpot, which offers free templates for law firms and other businesses. For a more comprehensive solution, take a look at Hootsuite, which is a popular tool for businesses seeking to establish and manage their social media accounts.
4. Start a podcast
If you’ve been following the blog posts here at Legal Blogging World, you’ll know that we often cite the importance of delivering informative, well-designed podcasts to build trust and brand loyalty with your audience.
Since podcasts can be downloaded and listened to on demand, whenever you have new content available, it should be a podcast. Not only will this allow you to keep your audience engaged, but it will also make it much easier for new potential clients to find you.
The first step in the process of creating a podcast is to identify a niche. What will your podcast be about? Will it be about general legal issues or will it be focused on a particular industry or segment of the industry? Once you’ve got an idea of the theme of your podcast, search for existing podcasts in your niche and listen to what others are doing. You can also reach out to the podcasting community in your area via social media and ask for suggestions.
Once you’ve established your niche, the next step is to pick a podcasting service. There are a number of well-established podcasting platforms out there, so consider the cost versus benefit analysis before making a decision. For example, do you want to use a free solution or would you be willing to pay a month’s subscription?
There are also a number of standalone podcast apps you can download to your phone that can allow you to easily create and upload content to various platforms. For example, if you’re looking for a free app, consider checking out the Hootsuite Podcast App. It’s a one-stop-shop for all your podcast needs.
5. Start a blog
Blogs aren’t just for fun these days. They can be extremely useful in attracting new clients and establishing credibility.
If you decide to start a blog, the first step is to pick your niche. What will your blog be about? Will you focus on general legal issues or will you blog about a particular industry or segment of the industry? Once you’ve got an idea of the theme of your blog, search for existing blogs in your niche and read what they’re doing. You can also reach out to the blogosphere in your area via social media and ask for suggestions.
One important point to make is that while blogs can be extremely helpful in attracting new clients, just posting frequently isn’t going to do the trick. It’s important to have engaging content that is both informative and interesting.
6. Start a website
A website doesn’t have to be complicated. It can simply be a collection of digital documents (like PDFs or power point presentations) that you can update with new content whenever you want.
If you’ve been following the blog posts here at Legal Blogging World, you’ll know that we often cite the importance of having a website in your marketing and branding strategy. A well-designed, informational website can do wonders for your practice.
The first step in the process of establishing a website is to pick a theme for the site. Do you want to use an already existing theme or will you design your own? If you go with an already existing theme, make sure that it’s appropriate for a law firm. If you go with a custom design, don’t get bogged down in technical details. Keep your theme simple and clean – the less going on, the better.
Once you’ve got your theme, the next step is to find a decent domain name. This is the web address people will see when they look at your website. For example, if you want to craft a law firm around the New York metropolitan area, you could name the site ‘New York City Lawyer’, or ‘NYCLawyer.com’.
If you’re wondering how to make money with a law firm website, you’ve come to the right place. We discussed above the various ways in which you can market your law firm online, but did you know that you can also make money with a law firm website? While it might be difficult to find specific information about this, we did find an article from Lawyerist.com that gives you some tips on how to monetize your website – including the fact that you can earn up to 30% by displaying ads on your site.
If you’re looking to grow your practice, consider all the different ways you can market your law firm online. Once you’ve established your firm, the above suggestions will prove to be invaluable in attracting new clients and continuing to build your practice.