Being an interior designer is a very rewarding job, but it can also be quite stressful at times. You will never know what kind of day you’re going to have until you walk in the door. There are going to be so many people with problems that need your help, and you won’t always know how much time you have to give to each person. Along with the stress, you will also have to deal with the financial stress of being a business owner. You have to set your own hours, you decide your own sales pace, and ultimately you are responsible for your own financial success or failure. It can be a very daunting job, which is why so many people avoid getting into this line of work.
So if you’re considering a career in interior design, you will definitely need to develop the right mentality to be successful. It is extremely important to understand that there is no set formula for becoming a successful interior designer. You will simply need to learn from those who have gone before you and apply what you’ve learned. With that being said, here are some tips on how to market your interior design business online so that you can get the most out of your website and social media platforms.
Use Video Marketing
If you’re a savvy marketer, you can bet that video marketing is something that you’re already doing. You’ve probably seen a gorgeous video advertisement for a luxury good, and you may even believe that you’re enticed to purchase that product because of the high quality of the video. Now, if you’re a marketer for a small business looking to grow their operations, you might be tempted to create a short online video to attract potential clients. But why should you limit yourself to one-minute video clips? You can use video in so many ways, whether you’re brand-building, marketing a product, or just showing someone what you’re capable of.
Creating a short-form video using something like Justin.tv or GoPuff.com is a great way to attract potential clients. Just remember that your video needs to serve a compelling and valuable purpose. If your video isn’t interesting enough, or doesn’t provide enough value, the person you’re marketing to most likely isn’t going to be interested in what you have to offer. So do your research and ensure that your chosen platform is the right fit for your video content.
Make Sure Your Website Is User-Friendly
When a potential customer lands on your website, the first thing they’ll see is a messy wall of text that doesn’t seem to make any sense. If you want to attract customers to your site, you need to create a user-friendly environment online that encourages them to browse through your content and explore your products. One of the simplest ways to achieve this is by making sure that your website is mobile-friendly. Today, more and more people are turning to their smartphones and tablets to discover brands, read reviews, or simply see how-to articles. So if you want to succeed as an interior designer online, you’ll need to ensure that your website is optimized for mobile users.
Offer A Free Consultation
People love to talk about their homes. Especially when you tell them that you’re an interior designer, they’ll love to share their biggest challenges and what you’re able to do for them. If you’re skilled at solving these kinds of problems, then feel free to offer your clients a free consultation to discuss their needs. During this time, you’ll be able to determine whether or not you’re a good fit for each other and if you can help each other to achieve success.
Over the past few years, the power of LinkedIn has not been lost on marketers. If you’re not already using this platform, you should be. You’ll need to set up a LinkedIn account and then connect your account with your other social media platforms. When a potential customer or client lands on your LinkedIn page, you want them to click through to your website so that they can learn more about you and what you have to offer.
If you’re looking for a way to both engage with clients and attract new customers to your business, creating a blog for your interior design company is a great option. Whether you choose to focus on interior design news, industry trends, or just want to share your thoughts on a particular subject, a blog is a perfect platform for doing so. You can write how-to articles or explain the reasoning behind a particular design choice. The choice is up to you.
You can use a tool like WordPress to quickly and easily get your blog up and running. Once you’ve got a base established, you can take advantage of the many free Blogger tools to both engage with your audience and show off your expertise to potential customers.
Make Use Of Social Media
There are so many outlets for marketers to reach their audience, and social media is one of the best options available. If someone you follow on social media decides to promote a brand or product that you’ve personally heard of, you’re going to be tempted to check out what they’re posting. In the case of luxury brands, people will often follow celebrities, influencers, or other high-profile individuals on social media to get a peek at what they’re up to.
If you want to be seen as an expert in your field, make sure that you’re contributing valuable content to social media platforms. Whether you’re commenting on other peoples’ blogs or posting your own articles, make sure that you’re providing useful information that your audience will find valuable. Use relevant hashtags so that your content can be found by people searching for that topic.
Use Google Analytics
If you’re not tracking your website traffic with something like Google Analytics, then you’re losing out on valuable information about how customers behave on your site. With Google Analytics, you’ll be able to see the demographic information of those who’ve visited your site and how often they return. You can use this data to determine the type of content that you should be producing to attract different kinds of customers to your site.
Learn From The Pros
If you’re looking to educate yourself on the topic of digital marketing, there are plenty of blogs and websites out there that you can learn from. You’ll also find many LinkedIn groups for marketers who are willing to help you improve your own game. If you want to become a successful interior designer, you should be learning and following the techniques and strategies of prominent marketers. If you want to read more about marketing, link building, and SEO, here are a few websites and blogs you can check out.