Have you ever thought about marketing your interior design business online? If so, then this guide is for you. Here, we’ll discuss the dos and don’ts of online marketing as it relates to interior designers. Let’s get started.
Dos: You need to have a website. Having a simple, yet functional site is the perfect place to start your online marketing journey. Having a blog on the site is also a great idea as it allows for more engagement with your readers. Posting frequently and engaging with your audience through social media is also a key part of effective online marketing.
Having a simple yet effective site will make you stand out from the competition. Don’t hide the fact that you’re an interior designer – show it off. Keep the design-related content on your site, but don’t be afraid to sprinkle in some marketing content as well.
Don’ts: Don’t cut corners or take shortcuts when it comes to your online marketing strategy. As a designer, you’re used to creating unique and high-quality work that is both functional and stylish. But, your customers aren’t. They’re likely to be looking for a deal or a bargain, and you can bet that they’ll be getting chapped if your service is subpar. So, make sure you do your homework and learn all you can about digital marketing.
Here are a few things you should avoid if you want to be seen as an authority in your industry:
- Using black-and-white photos for your marketing material;
- Choosing a design that is too trendy or unique;
- Using cheap clipart or stock photos;
- Focusing too much on social media and avoiding your website;
- Choosing a name that is too common – if someone is searching for your competitor’s name, you’ll never come up in the search results.
If you want to be seen as an expert in your industry, you have to prove it. And the best way to do that is through high-quality content that is both informative and engaging.
After reading this article, you should be able to: