Online Marketing for Intellectual Property Lawyers

So you’re interested in IP law for a couple of reasons. First and foremost, you want to be able to help inventors and designers protect their creations from being used by others without permission, which seems like an issue that could concern almost everyone.

But you also might be interested in pursuing IP law as a career option, or even as a side gig. There are a lot of benefits to working in IP law, as you’ll discover below.

The Side Gig Option

For many of us, the invention of the Internet has resulted in an abundance of lucrative side gigs. Thanks to the reach of the web, almost anyone can develop a following online, and it seems like there’s always someone looking for help!

Developing and promoting a quality YouTube channel packed with helpful information and law-related content about intellectual property (IP) law could potentially land you hundreds of new customers, and even some celebrity on the platform. You’d potentially be able to draw on your existing knowledge as an attorney, while also using your channel to educate and inform viewers about IP law.

The opportunities for freelance video content creators are endless, and thanks to the transformative nature of the internet, even if you’re not keen on pursuing video as a main gig, it’s never been easier to dip your toe in and see what’s available. Plus, it’s never been more convenient to research and prepare cases remotely, which is made possible by online legal research tools like KayAK.

The Need For Creativity

Another advantage of working in IP law is that it breeds creativity. Designing a logo for a law firm or drafting a winning bid proposal for a client are both very inventive occupations, as you’ll need to come up with new ideas constantly, in order to stay fresh and retain the interest of your audience. Moreover, the more you know the more you can apply it, and eventually you’ll become really good at it, like a seasoned lawyer!

Working in IP law is far from a 9-5 job. You’ll usually be required to research a broad range of cases and statutes, as well as come up with creative solutions to complex legal problems. This is one area of law where being a creative person could actually be an advantage.

The Advantage Of Being A Woman

If you’re a woman and you decide to go into IP law, you’ll certainly find that it’s an exciting and innovative field. Several firms that specialize in advising on IP law matters are actually run by women, whose innovative approach to solving legal problems has resulted in several hundred new jobs being created. Moreover, the amount of research required by lawyers (and all the hours spent buried in legal cases!) provides plenty of opportunities for individuals whose gender balances out the books. With more and more women entering the field, competition is increasing, which should also result in more opportunities!

The Variety Of Opportunities

Since the field of IP law stands at the intersection of various legal specializations, it’s very open to people with diverse backgrounds. Not only will you be able to advise and represent inventors, designers, and musicians, but you’ll also be able to work on a whole host of other topics, such as trademark prosecution, licensing agreements, and more!

The variety of opportunities within IP law is one of the main attractions of the field. Instead of sticking with one specialty and becoming overly familiar with it, you’ll find that IP law is a broad and deep subject, requiring you to constantly learn and challenge yourself. Moreover, since so many different issues arise, you’ll constantly be meeting new people and gaining new perspectives, which will further expand your network and build your career.

The Challenging And Interesting Work

The competitive nature of the legal sector already indicates one thing: your workload will be challenging, but it will also be interesting. The more you know, the more you can apply it, which will constantly keep your mind fresh and interested in the subject, as well as expand your network and further your career.

Even when you’re not working directly on a case, your day-to-day responsibilities will typically involve a lot of research into various areas of IP law, as well as working on general counseling and consultation duties. These are all valuable experiences that will advance your career and allow you to impact the field for the better, which you can take pride in. The competitive nature of the legal sector already indicates one thing: your workload will be challenging, but it will also be interesting. The more you know, the more you can apply it, which will constantly keep your mind fresh and interested in the subject, as well as expand your network and further your career.

IP law is a challenging field, as you’ll need to be up-to-date with the most recent legal developments, as well as be able to apply your existing knowledge and learning in novel ways. Nevertheless, it is an ever-changing field, which is why being a progressive and innovative thinker is such an advantage.