Online Marketing for Home Service Franchisors: How to Attract New Customers?

In today’s world, being physically located is no longer necessary to offer your services to consumers. Thanks to the wonders of technology, we can now work remotely — even from another country — and be just as effective as our local counterparts. According to the Google Analytics and HubSpot Blogs, roughly 75% of consumers in the U.S. search for a business online before they even call or walk in the door. If your business is located outside of North America, you know that this number will undoubtedly be lower.

Regardless of where you are located, if you’re a business owner or manager who isn’t actively marketing online, you’re losing out on a potentially huge audience.

To be sure, not all online marketing is created equal. While it’s true that you can use various techniques to draw in potential customers, there is a specific way that online marketing is supposed to work, and it’s different from the way you might do things in a traditional offline environment. When done right, online marketing can allow you to target your ideal buyer — whether they’re in your local area, or a world away — and engage them with content that is both interesting and relevant.

So how can you kickstart your online marketing? Let’s explore, shall we?

Make The Ultimate Guide

If you’re reading this, I assume that you’re either a business owner or manager looking for ways to grow your franchise, or a marketing professional who is working with a business that is just coming off its feet.

If that’s the case, you’re in the right place. Because what I’ve got for you is a complete step-by-step strategy for driving in-demand customers to your business, regardless of whether you’re running a multi-unit franchise or have a single location.

I call it the Ultimate Guide to Online Marketing for Home Service Franchises, and it’s chock-full of tips and tricks for growing your business.

This guide is designed to help you figure out the ins and outs of creating a marketing plan that will allow you to reach your target audience. In addition, you’ll discover the various platforms that are most effective for reaching consumers.

Let’s get started.

Create An Online Brand That Is Easy To Remember

If you’re reading this, you’re either a business owner or manager looking for ways to grow your franchise, or a marketing professional who is working with a business that is just coming off its feet. If that’s the case, you’re in the right place. Because what I’ve got for you is a complete step-by-step strategy for driving in-demand customers to your business, regardless of whether you’re running a multi-unit franchise or have a single location.

I call it the Ultimate Guide to Online Marketing for Home Service Franchises, and it’s chock-full of tips and tricks for growing your business.

This guide is designed to help you figure out the ins and outs of creating a marketing plan that will allow you to reach your target audience. In addition, you’ll discover the various platforms that are most effective for reaching consumers.

Let’s get started.

Choose A Product That Matters

One of the most effective ways to drive in-demand customers to your business is by choosing a product that matters to them. Products that matter to consumers usually become trends, and when that happens, people flock to get their hands on them. For example, when the “modern nomad” lifestyle became popular, everyone wanted to be a part of it. Therefore, if you’ve ever wondered why there seems to be a massive market for folding@home, it’s because everyone wanted to be a part of the growing trend.

If you’re running a multi-unit franchise, it’s important to note that not all markets are created equal. If you’re looking to attract consumers who live in your local area, you may want to choose a product that is more suitable for your audience. For example, if you’re a home remedy business, you may want to choose a product that is more suitable for people with common ailments. Or if you’re a business that provides car inspections, you may want to choose a product that is more suitable for car owners.

You never know what products your target audience might find valuable, so it’s always best to be prepared. If you’re looking for a one-stop-shop for home furniture and appliances, for example, you might want to check out Good Housekeeping’s online listings, because they provide a fantastic overview of the products popular at the moment.

If you’re looking to grow your business without the hassles of retail, consider reviewing online marketplaces such as Facebook Marketplace or Etsy. There, you can easily choose from a variety of products and take advantage of the fact that everything is done online. While some prefer to shop in person, when it comes to marketing, there’s no substitute for virtual shopping.

Determine How You’ll Measure Your Success

One of the most important things to consider when planning your online marketing campaign is how you’ll measure its success. It’s important to determine if you’ll measure it in terms of leads generated, orders placed, website traffic, or some combination of these metrics. When you do consider advertising, set a budget and stick to it.

If you’re measuring your success based on leads generated, you can determine how many leads you need to generate to meet your objectives. For example, if you want to generate 20 leads per day, you may want to consider running at least two ads per day, or increasing your social media campaign’s reach by spreading the content far and wide. If you’re measuring your success based on orders placed, you can determine how many orders you need to place to meet your objectives. If you want to place a single order per day, you may want to consider investing in a small storefront to display your products.

If you’re measuring your success based on website traffic, you can determine how many visits you need to generate to meet your objectives. If you want to draw in 1,000 website visitors per month, you may want to consider investing in SEO (search engine optimization) or SEM (pay-per-click advertising) to bring in the most traffic possible from relevant, targeted keywords.

Plan Your Digital Marketing On A Larger Scale

One of the things that make this strategy so effective is that we’re dealing with a massive audience. In North America, for example, there are around 4.75 billion people who use the internet. In comparison, the population of North America is only a little over 326 million. When you’re dealing with such a large audience, every bit of marketing measures more than just itself. When someone visits your website or signs up for your email list, you’re not just reaching one person — you’re reaching potentially hundreds or thousands of people.

To put it simply, the more people you can reach, the more chances you have of converting that traffic into paying customers. Since everyone’s connected online, your reach is only limited by your imagination.

Make Sure You Have The Right Platforms

The platforms you use to market your business in the digital world will have a significant impact on the success of your campaign. Not all platforms are created equal, so it’s important to consider the ins and outs of each one.

When it comes to online marketing for home service franchises, you’ll want to consider the following platforms:

  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • Pinterest
  • Sawyer Springs
  • Good Housekeeping (for furniture and appliances)
  • Etsy (for homemade goods)
  • Vimeo (for video marketing)
  • LinkedIn
  • Blogs
  • forums (such as Reddit)
  • and more

Each one of these platforms has its perks and its shortcomings. While some are more suitable for certain types of businesses than others, you can’t forget about the fact that you may have different objectives when using each one. If you want to market your business on Facebook, for example, you may want to aim to connect with as many people as possible, whereas if you’re using Twitter, you may want to be more cautious about what you say and how you say it. Your video marketing strategy may be different depending on whether you’re using YouTube or Vimeo.

So, when choosing your online marketing platforms, it’s important to consider your target audience, the technology itself and how you’ll measure your success. Ultimately, it’s about finding the right fit for your business.