It is no secret that healthcare is a growing industry. In fact, as life expectancy increases worldwide, healthcare tourism is now a billion-dollar industry. Worldwide, healthcare expenditure is predicted to reach over $16 trillion by 2025.

The industry is experiencing an unprecedented level of change, driven by rising healthcare costs, an ageing population, and technological advancements.

While many traditional jobs in healthcare will disappear due to these changes, new careers and opportunities will emerge.

One such emerging field is internet marketing.

If you’re interested in exploring this emerging career path, keep reading.

Why Internet Marketing?’

The advantages of internet marketing are numerous. Here are just a few of them.

• Marketing on the internet is much more effective than traditional methods.
• There are many more ways to connect with potential customers.
• The internet provides a global marketplace that allows for the presence of smaller businesses.
• The internet is accessible 24/7, allowing marketers to conduct business at any time.
• Targeting specific demographics via the internet is much more effective than trying to appeal to the whole world.

On the opposite end of the spectrum, the disadvantages of internet marketing are also considerable.

• The competition is tough.
• It can be difficult to establish credibility.
• The information overload is unrelenting.
• Marketing on the internet can be quite complicated.
• The potential for fraud is quite high.
• Marketing on the internet requires a lot of effort.

Despite these substantial disadvantages, there is still a lot of merit to internet marketing.

If you’re looking for an emerging career in healthcare, marketing may be a good fit. Here’s why.

The Growth Of Online Marketing

In 2021 alone, online marketing spending is projected to hit $16.9 billion globally. That’s just for marketing-related activities, excluding the sales effort.

The industry is expanding, with an increasing number of people viewing the internet as a necessary part of everyday life. According to Neurons Inc., a digital marketing agency, over 50% of all consumers now use the internet to research products before buying them.

The need for healthcare marketers to have a solid digital marketing foundation becomes evident.

The number of people searching for healthcare opportunities online has increased by 57% in 2020. This is according to the American Association of Advertising Agencies (4A’s) Center for Digital Marketing.

The industry is growing, and with it, the need for healthcare marketers who can execute digital marketing strategies.

Why Digital Marketing?’

The advantages of marketing on the internet are numerous. Here are just a few of them.

• Traditional marketing methods don’t always work.
• Marketing on the internet is much more effective.
• There are many more ways to connect with customers.
• The internet provides a global marketplace that allows for the presence of smaller businesses.
• The information overload is unrelenting.
• Marketing on the internet can be quite complicated.
• The potential for fraud is quite high.
• Marketing on the internet requires a lot of effort.

On the opposite end of the spectrum, the disadvantages of digital marketing are also considerable.

• Marketing on the internet is highly competitive.
• It can be difficult to establish credibility.
• The information overload is unrelenting.
• Marketing on the internet can be quite complicated.
• The potential for fraud is quite high.
• Marketing on the internet requires a lot of effort.
• The information gained is usually accessible to the public, which can hurt a brand’s credibility.
• The number of potential customers who can be reached is limited.
• Healthcare Marketing on the Internet can be quite complicated, as patients are often not easily convinced to make a purchase.

Despite these substantial disadvantages, there is still a lot of merit to digital marketing.

If you’re looking for an emerging career in healthcare, digital marketing may be a good fit. Here’s why.

Emerging Professionals With A Background In Digital Marketing

In 2021 alone, around 300,000 new jobs will be available in the digital marketing field. That’s according to LinkedIn’s 2021 Marketing JobsPrediction Report.

The need for marketing professionals with a background in digital marketing will be evident.

Around 150,000 people in the U.S. are currently employed in some capacity in digital marketing. That’s according to the American Association of Advertising Agencies (4A’s) 2020 Marketing Jobs Predictions Report. As the field continues to grow, there will be more opportunities for professionals with a background in digital marketing.

If you’re interested in an emerging career in healthcare, with a focus on online marketing, consider these jobs.