Invest In Content
You’ve probably heard the expression ‘content is king’. It’s an expression that rings true when talking about digital marketing, and even more so when talking about online marketing. Before we begin, it’s important to point out that not all content is created equal. While some content is simply there to entertain or inform the reader, other content, such as that which appears on this very website, is much more valuable and has the potential to do much more for your business. When it comes to digital marketing, content is everything.
What exactly does that mean in practice? Well, for one thing, you need to be producing quality content frequently, ideally with a frequency of at least twice per week.
Build An Audience
If you’re looking to build an audience, start by identifying the right people to target. If you’ve been operating in an unstructured environment where anyone can find your website’s blog posts, you’re probably wondering who your ideal buyer is. Begin by identifying your target audience, and then create content that speaks to their interests. To do this, you must first understand their interests. To explore interests, take a look at your website’s analytics and go through all of the posts that have been published. Using a tool like Google Analytics can help you easily find any content that’s been published and determine its reach. With this information, you can determine what interests your target audience and create content around those interests.
Here are 10 marketing tips for flooring contractors looking to grow their business online:
1. Create multiple streams of content.
Creating content isn’t difficult; it just takes time. If you want to grow your business, you need to start creating content frequently and regularly. Even if you only have time to create a few posts per week, make sure that you’re publishing content often enough so that your target audience continues to engage with you. When it comes to online marketing, frequent publishing is more important than anything else. Why? It shows that you care about your content and want to continually provide value to your audience. If you want to build a community around your website, you must be publishing content frequently and consistently. Let’s face it, humans are busy, and we’re sometimes even overwhelmed with work. If you want to engage with your audience, give them a reason to come back. To do this, you can create several different types of content that appeals to different groups of people. Some businesses might argue that having several different types of content is confusing to the audience. However, when used correctly, having several different types of content can actually increase the odds of a reader discovering your site. When presenting the various contents of your website, ensure that each one is linked back to the others. This will help your audience easily find the other pieces of content and create a coherent document that they can take away with them.
2. Customize your social media profiles.
In addition to creating content frequently and regularly, you must also be consistently publishing content on social media. When on social media, you’re not simply posting to a pre-set schedule; you’re engaging with your audience and allowing them to interact with you. As a flooring contractor, you have the opportunity to engage with potential customers on social media using various platforms like Twitter, Instagram, and Facebook.
When engaging with your audience on social media, make sure that you’re not just posting to grow your following or that you’ve set up automated accounts. Instead, look at your social media accounts as a place where you can have a conversation with your customers. Be active on these platforms and take the time to engage with your followers. Like any good conversation, you should be listening, learning, and responding appropriately. If someone has asked you a question on one of your social media accounts, you should be answering them. Additionally, you can use your social media accounts to promote your website by interacting with other users who have linked their accounts to your site.
3. Use hashtags.
When used correctly, hashtags can do wonders for your tweets and other types of content that are published on social media. A hashtag is simply a phrase or word that’s preceded by the hashtag symbol #. When utilized correctly, hashtags can help your tweet reach a wider audience. While you don’t need to overdo it and add the hashtag symbol every time you use a keyword, ensure that your content is relevant to popular hashtags. Doing this will increase your content’s reach to people who follow the relevant hashtags. For example, if you’re a hair stylist and your content relates to the beauty industry, you could use the hashtag #haircare to increase the likelihood of your content being seen by people who follow beauty-related hashtags.
4. Use keywords.
If your business is local and you’re looking to establish yourself as a flooring contractor in your area, you should be considering using keywords in your content. While you don’t need to go overboard and stuff your content with keywords, ensuring that your content is relevant to search terms makes it much easier for someone searching for specific terms to find your content. In the above example, you could use the keywords ‘flooring contractor’ to increase the odds of your content being found when someone searches for ‘flooring contractor’.
5. Measure Results.
If you want to grow your business, you need to be looking for ways to measure the results of your efforts. As a flooring contractor, you have the option of tracking the results of your digital marketing activities using a tool like Google Analytics. Using this tool, you can track the traffic to your site, the number of times your content has been viewed, and more. Ensure that you’ve registered your domain name with Google Analytics, and then make sure that you’ve set up the correct profile. Do this by going to your ‘settings’ and then clicking on the ‘analytics’ tab. From there, you can choose a profile that suits your needs and then click on ‘create profile’. Once you’ve created the profile, you can begin using it to track the results of your digital marketing activities. You don’t need to get overly complicated; make sure that you’re only measuring the results that you’re actually interested in. For example, if you’re trying to grow your Facebook page’s audience, make sure that you’re only measuring the results of your efforts on that platform. If you’ve used other platforms to promote your business, make sure that you’re only tracking the results of those efforts on social media.
6. Test, test, and test some more.
As a flooring contractor, you need to look for ways to grow your business and establish your expertise. One way of doing this is by constantly testing and experimenting with different digital marketing strategies and seeing which ones work best for your business.
To do this, you must first set up automated tests that can be triggered from within the Google Analytics dashboard. Once you’ve done this, you can begin running different tests to see which one increases traffic to your site and how often it is viewed.
7. Optimize Your Website.
As a flooring contractor who’s hopefully just begun their journey, you have the opportunity to optimize your website for maximum traffic. To do this, you need to review the performance of your site and make any necessary adjustments. When it comes to SEO, this means ensuring that your site is built the right way, using relevant keywords, and that all of the content is of good quality.
You can do this by first taking the time to review the on-site SEO of your competitors. After you’ve done this, you can begin making tweaks to your site to improve its performance.
8. Measure The Success Of Your Marketing Efforts.
As a flooring contractor who wants to see their business succeed, you must be looking for ways to measure the success of your marketing efforts. A simple way of doing this is by tracking traffic to your site as well as the number of times your content has been viewed. Using tools like Google Analytics can help you find both qualitative and quantitative data and put everything in one place. You can then use this data to determine the effectiveness of your marketing efforts and where you can improve.