It is always great to see new innovative tools that can make our life a little bit easier as marketers. In today’s world, everything is digital and connecting digital devices, people, and businesses is crucial for growth. One of the biggest challenges of being a digital marketer is keeping up with the latest tools and tricks to make sure your strategies remain effective.
This is why we’ve curated a list of the best online marketing tools for craftet business owners. These tools will help you stay ahead of the curve and make the most of your time working.
Inbound marketing is all about attracting, engaging, and delighting customers while they are already on your site. It builds on the idea of marketing as a conversation, and focuses on creating opportunities for meaningful interactions between brands and customers. You may be familiar with the term Viral Marketing, which is essentially the same thing. Inbound marketing evolved from the digital world, and the terminology strikes a chord with digital marketers.
Speaking of chords, getting back to the best marketing tools…
Optinmonster is a free tool that can help you build your optin list. All you need to do is pop the following HTML on your website:
- a link to Optinmonster (this is important – make sure you have a working link)
- Categories (optional)
- Banner (optional)
… and they will do the rest. Now, you can start building your optin list and engaging with your audience. You can look at this as a free trial for Optinmonster, which gives you all the functionalities for free. If you decide later on that you want to continue using their services, you can create a coupon code to get 20% off your next purchase. Pretty sweet, right?
Madfrog is another free tool that can help you build an optin list. What makes it special is that it is also a landing page builder. Therefore, if you are looking for a free tool to build a simple optin form, get this tool. If you are looking for a full-blown landing page to engage with your audience, get Madfrog Marketplace.
One of the interesting things about the two previous tools is their approach to collecting email addresses. While Optinmonster will pull in the email addresses of people who have landed on your website, Madfrog gets the credit for harvesting email addresses from all the websites you visit. So, if you are interested in email marketing, this is the place to be.
However, if you are looking for a simple optin form, get Optinmonster.
If you are looking for something a little bit more complex, but don’t want to spend a lot of money, then SumoMe could be your answer. This tool has a free starter plan available. Once you have installed the plugin on your website, you can add a subscribe button that will appear in the header of your blog posts.
What is unique about this plugin is that it is also a content curation tool. So, if you are looking to gain some influence in your industry, build a portfolio of curated articles, and engage with other industry leaders, this is the tool for you.
SumoMe is also fully automated, so you don’t have to do anything to get going. As a brand manager, you can use this tool to get a fully functioning subscription button up and running on your site in minutes.
ConvertKit is yet another free tool that can help you build an optin list. However, what makes this tool unique is that it is a completely automated email marketing tool. So, once you have installed the plugin on your website, they will take care of sending out a series of emails to your audience, inviting them to subscribe to your mailing list.
As a brand manager, you can use this tool to create automated emails about your products and send them out to potential customers without having to lift a finger. The amount of time it takes to get started with ConvertKit is very minimal, and the tool will take care of the rest. So, if you are looking to grow your business with email marketing, this is the tool you need.
Last but not least, we have ActiveCampaign. This tool, like the others, can help you build an optin list. What is special about this tool is that it is designed for small businesses, such as independent contractors, startups, and solopreneurs. The reason behind this is that it is very affordable, starting at only $5 a month. This is especially beneficial for those looking to grow their marketing budget and don’t have a high profit margin.
What we love about ActiveCampaign is that it allows for endless customization. You can create different email templates and send them out to your audience based on their preferences. Furthermore, you can integrate SMS marketing with your emails, so when a person subscribes via email, they will receive a text message inviting them to subscribe to your mailing list. This is a great option for people who want to spread the word about your product, but don’t have the budget for ads or paid social media marketing.
As you can see, all five of these tools have something unique to offer. If you are interested in creating an optin list to engage with your audience, we suggest you try out one of these tools for free. If you need an email marketing tool that is robust enough to help you craft beautiful HTML emails and integrate with your social media platforms, then look no further.