While technology has created many opportunities for accountants, it has also increased the workload. Thanks to digital marketing and social media, it is now possible to connect with prospective clients in almost every country around the world. This is great news for accountants who want to grow their practice and change the way they practice international accounting. However, being present in multiple locations means working remotely, which isn’t always convenient.
If you’re looking for ways to grow your practice while maintaining a healthy work-life balance, consider using online marketing tools.
Here are five tools that can help:
1. Google My Business
Google My Business allows you to consolidate all of your business listings under one roof, including your website, social media accounts, and business profile on Google Maps. You can also add a YouTube channel for free.
The functionality within Google My Business is similar to what you would find on a traditional Yellow Pages website. You can easily map out a strategy for how you want to present yourself to the public, and then you can set up automated emails to send to customers once they’ve made a purchase from your business.
This is a free service offered by Google, so there’s no credit card information required to sign up. However, because it is a free service, it comes with certain restrictions. For example, your business name, website, and social media handles cannot already be used by another business (i.e., you can’t create a Twitter account for your clothing line using @cpa_accountant as your username).
Hootsuite is a free tool that can help you manage all of your social media accounts from one place. You can connect your Facebook, Instagram, and Twitter accounts, and then you can take advantage of Hootsuite’s advanced features to do things such as schedule content for days in advance and identify the most influential accounts in your industry.
Hootsuite also offers a unique “Lists” feature that can help you organize your various social media accounts into distinct groups. For example, you could use Lists to create one list for family and friends, and another for your business contacts.
Hootsuite is the number two most downloaded app on the Apple App Store, and it’s one of the most popular social media management tools. It’s certainly among the most popular marketing tools used by CPAs.
If you’re already familiar with HubSpot, you might wonder why it’s not already in the list. That’s because it’s a combination of an email marketing platform and a social media management tool that can help you automate your marketing activities. So, it can help you send out automated emails with content that is updated in real-time based on what’s happening on your social media accounts.
As mentioned above, HubSpot is a combination of an email marketing platform and a social media management tool. It was originally designed for business executives who need to keep track of all of the marketing activities across multiple platforms, including social media and email.
In addition to helping you manage your email marketing and social media accounts, HubSpot can also integrate with the popular marketing platforms such as Google Analytics, and Hootsuite. This allows you to keep track of all of your marketing efforts in one place, and it makes it much easier to manage everything from one platform.
HubSpot is the number three most downloaded app on the Apple App Store, and it’s also one of the most popular marketing tools among accountants. It’s the perfect solution for professionals who want to grow their practice while maintaining a healthy work-life balance.
Buffer is the pioneer of the content marketing platform, which offers a variety of features to help you build and grow your content marketing strategy. The platform allows you to manage your content across all platforms: web, social media, and email marketing.
One of the unique features of Buffer is that it allows you to organize content into topic clusters called “channels.” This lets you easily find and curate content that is relevant to your target audience. You can also use topic clusters to find and eliminate duplicate content. Finally, you can use the platform to set up automated emails to send to your customers, reminding them to come back or to make a purchase from your business.
Buffer is one of the most popular marketing tools among accountants who want to find new clients and grow their practice. It comes with a free version, which allows you to have a profile, add content, and send out emails. However, to use the advanced features, you’ll need to upgrade to the paid version. The minimum monthly fee for this version is $5.67.
If you’re already using Mailchimp to manage your email marketing, you might wonder why it’s not already on this list. That’s because the most popular marketing tool among accountants is built specifically for email marketing. So, it’s the perfect choice. Thanks to the integration with the popular email marketing platform, ConvertKit, Mailchimp can help you automate the process of collecting leads and turning them into paying customers.
For example, you can use Mailchimp’s FREE version to set up an automated email that will send out weekly emails with helpful tips on how to grow your practice. Alternatively, you can use its premium version to create a customized email design and start selling products and services to your email audience. It’s important to note that if you decide to go this route, you’ll need to have a significant email list—at least 500 contacts.
The functionality within Mailchimp is almost identical to what you would find on a traditional email marketing platform, except it offers a simpler interface. Plus, you can connect all of your accounts in one place, making it much easier to manage all of your email marketing activities from one place.
Like many other tools on this list, Mailchimp is free to use and will not charge you any fees. However, to use its advanced features, you’ll need to upgrade to its premium version. Its pricing structure ranges from free to $17.95 per month, depending on the number of subscribers.
Which One Should You Try?
As you can see from the list above, there are many options when it comes to online marketing tools, so it’s important to decide what you want to do with your practice. If you want to grow your practice using online marketing tools, you’ll need to decide which ones you want to try out first.
Based on the above, it’s clear that HubSpot and Buffer are the two best choices for marketers and businesses looking to grow their presence online. HubSpot’s premium version costs $19.00 per month, and Buffer’s free version allows you to have a profile, add content, and send out emails. However, if you want to take your marketing activities to the next level, you might want to try out Mailchimp’s premium version which allows you to design personalized emails and set up automated emails to send to your customers once they’ve made a purchase from your business.
When it comes to growing a practice using technology, accountants should consider looking into online marketing tools that can help them grow internationally. More and more businesses are taking advantage of the global economy and the many opportunities it provides. Being present in multiple locations means working remotely, which isn’t always convenient. If you’re looking to grow your practice and need a way to do it efficiently, consider using one of these five online marketing tools.