When it comes to marketing, many companies believe that they need to pour a lot of money into glossy magazines or expensive billboards to achieve results. Although those are all viable options, there is another way.

The key to successful online marketing is in planning and tracking. There are several steps companies can take to ensure that their efforts are fruitful and that they reach the right audience. With a little planning and research, companies can gain a better understanding of their target audience and design strategies that will appeal to them.

If your company is looking to invest in digital marketing, consider these three steps to getting started:

Step One: Set up a Google Account

If you’ve ever shopped online, then you know that when you click the “Add to Cart” button, the item is automatically added to your virtual shopping cart. When you arrive at the checkout page, you’ll see a box at the top of the page with your cart. Depending on the size of your cart, you’ll either pay or wait for the price to be processed. Many stores encourage customers to keep their cards on file so they can take advantage of future discounts. If you’ve ever shopped online or used social media platforms like Twitter and Facebook, then you’ve probably noticed that those businesses monitor your browsing history and purchase patterns. Setting up a Google account is the simplest way to ensure that your internet activity is tracked and recorded.

You can set up a Google account using your email address. When you do, Google will give you a unique ID and you’ll see a red button at the top of your Google dashboard. To confirm your account, click that button and you’ll be presented with a verification code. Enter that code in the appropriate field on the left side of your browser, and you’ll be able to access all of Google’s services, including Analytics, which we’ll discuss in more detail below.

Step Two: Install Google Analytics

In addition to having a Google account, you’ll also need to have Google Analytics installed on your website. Like other popular content management systems (CMSs), WordPress, Drupal, and Joomla!, Google Analytics provides businesses with a variety of tools that can help them track the performance of their websites and digital marketing efforts. For example, you can use Google Analytics to identify your most successful marketing campaigns, track the performance of your ads on social media platforms, and much more.

If you’ve ever shopped online, then you may already be familiar with Google Analytics. When you visit a retailer’s website and click on a product, you may see a small piece of pop-up text that may give you some rough idea of how well that product sold. As a digital marketer, you may see similar text, but instead of a product link, you’ll see a line item in your Google Analytics account. Depending on the size of your company and its web traffic, you’ll either pay or wait for the cost to be processed.

Step Three: Set Up Email Marketing Campaigns

Once you have a Google account and Google Analytics installed on your website, you can begin to set up email marketing campaigns. To do this, visit the “Contact” page on your website and click the “Create New Email” button. A pop-up window will appear where you can enter a valid email address.

From there, you can select the types of emails you want to send, enter a brief description, and then set the frequency of the emails (daily, weekly, or monthly). To confirm your email, click the “Create” button. You’ll now see a confirmation email from Google.

This is where things can start to get a little tricky. When you have a Google account, you can use the inbox to store and manage your email messages. However, you can only have 500 email messages stored in your inbox. If you want to send more messages, then you need to move some of those messages to another email account. You can’t have more than two email accounts per Google account. So to continue to send emails, you’ll need to either delete some of your old messages or move them to another account.

Fortunately, email marketing doesn’t have to be hard. You can use automated email campaigns to save you time and ensure your efforts are fruitful. Consider setting up automated emails that will send out periodic reminders about your products and services. You can also use email marketing to gather feedback from your customers. If you run an eCommerce store, you can use email marketing to notify customers about discounts and special offers.

Step Four: Target the Right Audience

Now that you have a Google account and you’ve set up automated email campaigns, you can begin to target the right audience for your carpet cleaning business. To do this, visit the “Contact” page on your website and click the “Settings” tab. Here, you can enter your Google Analytics account ID and view your website’s analytics.

The first place you should look is your website’s traffic. Using the Search bar, enter your product or service name and then select “Organic Search Results.” Here, you can see your website’s visitors and the paths they take to reach your site. You’ll need to click on a visitor to see their personal information, like their mailing address, email address, and phone number. Once you have this information, you can begin to target the right audience for your carpet cleaning business.

Step Five: Measure Performance

To truly understand the success of your digital marketing efforts, you need to track them. To do this, visit the “Reports” tab in the “Contact” section of your website and click the “Create New Report” button. A pop-up window will appear where you can enter a short report description and select the metrics you want to track.

You can use a variety of metrics to track the performance of your digital marketing efforts. The four main metrics are:

• Visitors (this is the total number of individuals who have visited your site)
• Pageviews (this is the total number of pages a visitor views within your site)
• Prospects (this is the total number of individuals who have visited your site but did not leave with a purchase)
• Sales (this is the total number of products purchased within your site)

As a rule of thumb, you’ll want to track these metrics over the last three months. Why? It takes that long for Google to fully index your site. So, by the time a visitor comes back to your site and researches your product or service, they’ll be able to find what they’re looking for and have an idea of how well your marketing efforts are performing.