Tampa, Florida is home to several highly reputable online marketing companies. However, with the wide range of web services available, it can be difficult to determine which company is the best in the city. Below, we’ll explore the merits of each of the popular marketing firms in Tampa, Florida. Be sure to check out our reviews of the top-rated SEO firms, web designers, and digital marketers below.
A Brief History Of Online Marketing In Tampa
If you’re reading this, I assume you’re either a business owner in Tampa or you’re considering starting a web design or SEO company there. If so, then you probably already know a thing or two about the city’s online marketing history. Tampa was one of the first cities in the nation to boast a fully operational website (actually, the world’s first ever website, www.myspace.com, was launched in Tampa in 1996). Since then, it has been the home of several successful online marketing companies.
HubSpot
Founded in 2006, HubSpot is a software-as-a-service (SaaS) company that makes it easy for businesses of all sizes to create compelling marketing campaigns. The platform provides marketing and sales teams with all the tools they need to track and analyze performance, and then to create personalized email campaigns, blog posts, and landing pages for each customer.
What sets HubSpot apart from other SaaS companies is its focus on inbound marketing. The company was founded on the principle that marketing could be streamlined and made far more effective by focusing on engaging with customers and creating value.
This approach means marketing to a large audience via automated email campaigns, creating attractive online stores, and analyzing marketing data to find clues about what consumers want.
Wistia
Another SaaS company founded in Tampa that’s achieved a significant level of popularity is Wistia. The company’s platform allows users to create video introductions, product demos, and FAQs, as well as to record and edit short videos. Wistia also offers a wide range of special effects and animations, as well as an easy-to-use reporting dashboard.
The appeal of Wistia to businesses and marketers is its affordable pricing model (most packages start at just $5 per month), along with the fact that it’s extremely easy to use. The platform serves as a jumping-off point for marketers seeking to grow their brand online through video content.
OptinMonster
Founded in 2008, OptinMonster is a marketing technology company that builds tools to automate email marketing campaigns for businesses around the world. The software helps customers to build and grow their list, track the performance of their campaigns, and then measure the results of their marketing activities.
Although OptinMonster was originally founded in Tampa, the company now has offices in London and Nashville. Its flagship product is designed to streamline the email marketing process by allowing businesses to automate the whole process from initial lead generation through to managing a list of subscribers.
Whether you’re just getting started or you’re an established business looking for tools to streamline your existing campaigns, OptinMonster is a great choice.
MailChimp
MailChimp is the market leader in email marketing software, with over 72 million users. The service is popular with small businesses seeking to create email marketing campaigns, with the average user managing six to eight email campaigns per month. MailChimp offers two convenient plans: basic and advanced.
The difference between the two plans is in the features they offer. The basic plan offers all the same features as the Enterprise plan, but with the limitation that each email sent must have a personalized subject line. Advanced plan users can create templates and segment their contacts to send personalized emails based on interest.
The appeal of MailChimp to businesses and marketers is its size and the fact that it’s extremely easy to use. The platform gets the job done without too much hassle, and for those seeking to grow an email list, it’s a great option.
Veniamin
Veniamin is a software company that creates SEO tools for webmasters and digital marketers seeking to grow their business online. The industry-leading tools help customers to build and optimize their websites, discover relevant information about their niche, analyze competitors, and track the results of their SEO strategy.
Veniamin was founded in 2011 and is headquartered in Tampa, with offices in London, San Francisco, and New York. The company also has a referral program that rewards customers with free months of service for recommending the product to a friend. SEO customers can sign up for a free trial, and once their trial ends, they’ll be able to continue using the product at no cost. This is a great way for businesses to attract potential customers and gain credibility.
Mad Hippie
Finally, we have Mad Hippie, which stands for “Mobile Marketing & Internet Marketing”. Mad Hippie is a full-service digital marketing agency founded in Tampa in 2012. The agency provides a variety of online marketing services to businesses looking to grow their presence on social media.
The firm was actually born out of a Twitter campaign started by one of the founders, John Ramallo, when he encountered problems sending automated emails.
Ramallo began tweeting on the subject of email marketing, and soon others joined the conversation. The ideas and suggestions sparked a movement that encouraged other marketers to tweet about email marketing, and thus Mad Hippie was born.
The appeal of Mad Hippie to businesses and marketers is its affordable pricing and the fact that it has a personal touch to it. Most companies offer a pretty generic customer experience, but with Mad Hippie, you get what you pay for.
By integrating Google Analytics, HubSpot, and MailChimp into one platform, businesses can easily track the results of their marketing efforts and analyze the data to find insights about their target audience.