Online Marketing Firms in India: What You Need to Know

While the Covid-19 pandemic was looming over the world, digital marketing firms saw a huge uptick in demand for online marketing and social media management services. Now that the world is easing back into some sort of normal, entrepreneurs and business owners are looking for ways to rev up their marketing efforts. Fortunately, there are several firms that offer digital marketing services at affordable prices, so even small businesses can afford to get in the game.

Key Facts About Online Marketing Firms In India

If you’re new to the field or just looking for a new challenge, you might want to consider exploring online marketing firms in India. There is plenty of work, and it is growing. According to Built In India, a market research firm, the online marketing industry in India is worth about £6 billion and is expected to reach £11.2 billion by next year.

Based on a study of 30 leading online marketing firms in India, we have compiled a list of key facts about online marketing firms in India.

1.4 Million

Number of Employees

According to Built In India, there are roughly 1.4 million people working in the Indian online marketing industry, and this figure is expected to double by next year.

This makes it one of the largest industries in the country with an attractive growth rate. Despite its growing popularity, the industry is still largely unorganised. There are no clear career paths, and opportunities for experienced professionals are scarce.


Median Annual Wages

The average wage for a senior manager or director in the sector is approximately £37,500, and there is great variability in pay across different Indian cities. For example, in Delhi the average wage is £38,000, while in Mumbai it is £27,500. The most in-demand jobs in the sector are for digital marketers, social media managers and content strategists, according to Built In India.

The demand for these jobs far outweighs the supply, which creates an opportunity for freelancers and independent contractors to get in on the action.

Short Ontime

According to Built In India, clients in the sector value short ontime delivery and the ability to provide live support. About 77% of the respondents in the study value delivering quality content on-time, and 72% value the ability to provide live support through an online marketing agency.

The study also revealed that 41% of the respondents expect their content strategist to be actively involved in the process of creating content, while 34% want them to take a more passive role.


The Indian online marketing industry is highly specialised, with particular strengths in areas such as SEO, content strategy and growth hacking. The ability to learn new skills and specialise in a particular area makes the sector highly appealing. In fact, 43% of the respondents in Built In India’s study said that they expect their content strategist to have extensive knowledge in various platforms and channels, while 37% want them to have in-depth knowledge in a single area.

There is also a heavy focus on data, with 71% of the respondents saying they consider it an essential skill, and 48% valuing it highly. According to the study, 29% of the respondents don’t consider data gathering and analysis to be important skills, while 17% are not sure.

Data entry and web analytics are among the most in-demand jobs in the sector, with 23% and 21% of the respondents respectively valuing these roles highly. On the other hand, 17% of the respondents are seeking a Sales Coordinator job, mostly because of the varied responsibilities that come with the role. 12% of the respondents are looking for a marketing manager job, as they want to be in charge of marketing campaigns and work with various stakeholders such as sales and communications to drive growth.

Career Paths

According to Built In India, there are several career paths available to those who enter the industry. The most popular ones are:

  • Digital Marketing & Analysis
  • Content Strategy
  • Growth Hacking
  • SEO
  • Social Media Management
  • Project Management
  • Web Developer
  • Content Producer
  • Marketing Manager

The good news is that even if you don’t end up in one of the popular roles, it doesn’t mean that you’ll be at a loss. About 83% of the respondents in Built In India’s study said that they expect their career to evolve, with 54% planning on becoming a manager and 18% planning on founding their own agency.

Where To Find Work

With the pandemic hopefully behind us, the search for work will become more of a leisure activity. This presents an opportunity for freelancers and independent contractors who are seeking opportunities in the sector.

According to Built In India, the preferred place to find work is through your existing network, followed by digital marketing agencies and finally, solo promoters. The top three places to find work are London, New York and Paris, with the UK having the most jobs listed. This could be because a lot of the workers in the sector are based in the UK, or it could be because those are the places where the jobs are. So, if you’re looking for a new challenge, why not consider exploring a career in online marketing?