In this day and age, there are many good reasons why you might want to consider working with an online marketing firm. The main one being that there are plenty of reputable companies out there that can handle almost all of your digital marketing needs, from website design and development to social media management and analytics. So it isn’t necessary to have separate contracts with separate contractors for each phase of your project. Another reason is that, since much of the work is done online, you will have the ability to continue to monitor and manage the progress of your project from anywhere in the world.
The Different Phases Of An Online Marketing Campaign
Now, let’s discuss the different phases of an online marketing campaign. As discussed in the last article, the scope of work of an online marketing firm can range from basic website design and content curation to e-commerce store design and development, to social media strategy and management, and so on. Depending on the size and scope of your project, these will vary in duration but usually take a few weeks to complete.
The first phase of an online marketing campaign is usually the broadest in terms of what is being handled. This is usually followed by a content creation phase, where you will be provided with a comprehensive plan for generating content on your behalf. The last phase of an online marketing campaign is usually the e-commerce store buildout, where you will be guided through the entire process of setting up an e-commerce store and optimizing it for maximum performance.
Attracting Visitors To Your Site
Once you have hired an online marketing firm, the first thing they will need to do is to get people to your site. This is usually done using a variety of methods, such as organic search engine optimization, pay-per-click advertising, and content distribution via social media.
The main purpose of your site is to convince prospective customers to make a purchase or become a lead. Therefore, you need to make sure that they can find what they’re looking for easily and that they have an easy flow from point A to point B on your site.
Since most people don’t have the time to go through an e-commerce store’s entire product catalogue nor do they want to purchase every product they see, you will want to make sure that the content on your site is easy to digest and provides multiple benefits and value propositions to prospective customers.
Gaining Customer Confidence
Once you’ve attracted some visitors to your site, the next step is to gain their confidence. This is usually done using a combination of organic search engine optimization and paid advertising, where you will be experimenting with different bids to see which ones produce the best results. Once you’ve established a baseline, you will then be able to easily expand your efforts to other verticals and channels.
Monitoring And Measuring The Results Of Your Campaign
The last step in the process of hiring an online marketing firm is to make sure that you have clear guidelines on how the results of your campaign are going to be measured. This usually takes the form of a dashboard that is regularly reviewed and analyzed, providing a clear indication of progress toward your campaign’s goals.
Through regular reviews of metrics such as website traffic, lead generation, and campaign performance, you can easily establish whether or not you’re making progress toward your goals and whether or not the costs of the campaign are still within acceptable parameters.