One of the more tedious tasks new business owners have to go through is finding the right marketing firm to work with. After all, you’ll be investing a lot of time and money into this endeavor and you want to make sure you choose the right partner to share that investment with.
Determine Your Goals And Objectives
One of the first things you should do before you start looking at online marketing firms is to clearly establish your goals and objectives for the campaign. Setting measurable and tangible goals will keep you focused on the right results while also serving as a good measuring stick at the end to determine how successful the campaign was. For example, did you hit your target audience? Did you generate enough leads to justify the expense of the campaign? Are you getting the most out of your social media platforms?
After you’ve determined your goals and objectives, it’s time to move on to the next step.
Review The Options
Now that you know what your goals are, it’s time to explore the options available to you. You’ll want to make sure you work with a firm that is a good fit for your specific needs and goals. There are a lot of online marketing firms out there and knowing how to choose the right one for your needs can be a challenge. But with a little bit of research and asking the right questions, you can be sure you make the right choice for your business.
Reviewing the options is quite simply choosing the right one of the many marketing firms available to you. To start, you’ll want to consider the size of the company. Do you want a large agency with a lot of resources or a small agile boutique firm? Next, look at the expertise of the staff. Can they bring the skills you need to the table or will you need to outsource those services? How about the experience? Does the agency have any experience in your industry? Does the agency have any experience on the platform you’ll use to reach your audience?
Once you’ve reviewed the options, it’s time to move on to the next step.
Make A List Of Top Three
Now that you’ve carefully reviewed the pros and cons of the different agencies, it’s time to pull together a short-list of the top three choices you make. Once you’ve made your short-list, it’s time to move on to the next step.
Consult With Other Entrepreneurs In Your Industry
After you’ve made your short-list of top three agencies, it’s time to pull together a curated list of questions to ask each agency. Asking other successful business owners in your industry for their input is one of the best ways to make sure you choose the right agency. Seeking advice from people who have been there before and who have experienced the good and the bad, can help you make the right choice.
Some of the questions you’ll want to ask are:
- What is your typical client intake process?
- How much experience do you have in my industry?
- How many projects do you have underway at the moment?
- How many staff members do you have?
- How much does it cost to maintain a team of X size?
- What is your review process like?
- How much does this service cost?
- What is the length of your project timeline?
- Do you offer any kind of guarantee on the work you produce?
- What is your cancellation policy?
- Do you offer any kind of payment plan?
- What is your style of working?
Once you’ve consulted with other successful business owners in your industry, it’s time to move on to the next step.
Interview Each Agency To Deepen Your Research
Now that you’ve made your short-list of top three agencies, it’s time to set up a time to interview each agency. During these interviews, you’ll want to dig a little deeper into each agency’s skills and experience. You want to be sure you make the right choice and select an agency that is a good fit for your needs. Be careful not to rush the interview process as it will help you make the right choice about the agency you work with.
Make Sure To Check Each Agency’s Credentials
Last but not least, make sure to verify each agency’s credentials. Confirming that a company is registered and regulated is essential as it provides you with some legal protection if the agency fails to deliver on their promises. Additionally, making sure the agency is properly licensed to provide the service you need, ensures you’re not missing out on any crucial legalities. These are just a few examples of the many credentials you’ll want to verify before choosing an agency. Proper credentials will also give you the confidence to be more comfortable interacting with the agency, should you have any questions or concerns about the services they provide.
Choosing a marketing agency that’s a good fit for your business is a lot like finding the right partner for a business. You’ll be investing a lot of time and money in this relationship and you want to make sure you choose the right partner to grow with.
Like any good partner, you need to do your research and make sure you choose a solid agency that shares your vision and values. With a little bit of research and a lot of confidence, you can be sure you make the right choice for your business.