If you’re looking for an online marketing firm that’s based in Pittsburgh, you’re in the right place! In this article, we’ll walk you through steps to find the best fit. Hopefully, this article will help you identify the right partner for your next marketing project.
Things To Consider
One of the first things you should do is consider the size of your budget. It’s critical that you select an online marketing firm that has the resources and experience to work within your budget. Remember, you’re investing in their talent and expertise, so it’s important that you feel confident that you’re making the right choice.
Next, you want to make sure that they have the right fit for your industry. To start, ask the agency about their experience and whether or not they’ve worked with companies in your space before.
Also, find out what software they use to generate marketing materials such as websites, social media posts, and PPC ads. This is going to be your key tool throughout the process, so it’s important that you feel comfortable with the platform. If not, it’s likely that you’ll experience unnecessary frustrations down the line. (For a more in-depth look at different website building platforms, check out this article from Bluehost.)
Find Out More About Them
Now, you don’t need to become best friends with your online marketing partner, but you should get to know them a little better. Before making any decisions, you should feel confident that you’re able to have a frank and open conversation about any topic related to your campaign. This way, you can make sure that your partnership is built on a solid foundation.
Also, be sure to get references and read online reviews. Doing some research before making a decision can help you find the right fit, and having more than one option to choose from is always a good idea.
Check Out Their Website
After you’ve had a brief conversation with the agency about what they offer, check out their website. It’s important to examine their website to get a good feel for their design aesthetic and whether or not their services match what you’re looking for. Here are some things to check out:
- The layout
- The design
- The copy
- The images
- Whether or not you feel comfortable using social media platforms to connect with them
- And much more…
If you have questions about anything mentioned above, feel free to give them a call. They should be able to answer your questions and put your mind at ease.
Look Into Their Plans & Pricing
Once you’ve decided that the agency is a good fit, it’s time to look into their plans and pricing. Find out what plans they offer (cost and terms) as well as what discounts they may have available. It’s also important to be mindful of your budget when doing this research. Agencies typically have fixed prices and do not offer discounts regardless of what plan you choose. However, depending on the size of your project, they may be able to offer special pricing.
Also, make sure that their pricing is in line with your budget. It’s critical that you feel confident that they can provide the services you need within your budget.
Get A Draft Of The Contract
Once you’ve decided that the agency is the right fit and you’ve negotiated the pricing and terms of the contract, it’s time to move into the next step. Get a draft of the contract and provide it to the agency for review. It’s important to have a well-written contract that spells out details regarding the work to be performed. This will help ensure that there are no misunderstandings later on down the line.
Review Their Portfolio
After they’ve had a chance to review your draft contract, it’s time for the agency to show you their portfolio. This is going to be your key resource during the project, so it’s important that you feel confident that they’re able to produce high-quality work at a satisfactory price. If not, it’s likely that you’ll end up with sub-par work or work that takes longer than you’d expect. (And, hopefully, you won’t have either of those outcomes.)
After you’ve reviewed their work, it’s time for you to take a long hard look at their portfolio. Are the projects similar to what you’re looking for? Can they produce the results you need at a price you can afford? Make sure to ask any questions you have about their work and try to get an idea of whether or not they’re going to be able to deliver on their promises. Remember: you’re investing in their expertise, so it’s important that you feel confident that they can meet your expectations. If they can’t, it may be time to look for a new partner.
Hopefully, this article on How to Find a Pittsburgh-Based Online Marketing Firm was helpful. If you have any other questions or comments, please feel free to drop us a line! Happy Hunting!