The Rise Of Online Marketing

With the advancements in technology, the internet has greatly increased the access to information. This access to information can be used to further one’s education. With the increasing popularity of fern study, more and more people are gaining interest in becoming bachelors in online marketing.

The number of students who are pursuing bachelors in marketing is increasing. According to the American Association of Advertising Agencies (4A’s) statistics, in 2018 marketing majors graduated with a Bachelors in less than 18 months. This is nearly three times the number of students who graduated within the same time period the previous year. The demand for marketers is predicted to grow by 17% year from 2022 to 2025.

What Is Online Marketing?

Simply put, online marketing is the promotion of products and services using digital marketing methods.

As marketing methods such as magazine ads and television commercials have shifted to the digital sphere, the role of the marketer has changed. Whereas once the marketer only needed to focus on getting the word out about a product, today they need to do more than that. They also need to make sure their target audience finds them and interacts with their content.

In order to accomplish this, marketers utilize various platforms including social media, email, and websites to promote products. This content can include videos, blogs, and articles.

Why Are Students Choosing This Specialization?

With the rise of the digital nomad, more and more people are gaining the desire to travel the world and work remotely. This flexibility allows them to pursue their dreams of seeing the world and being able to support themselves financially. This in turn, has led to a rise in demand for qualified employees in the field of marketing.

When trying to decide which bachelors to pursue, one should first and foremost consider their interests. If you are interested in more of an entrepreneurial venture, you may want to venture into entrepreneurship. There are also opportunities in PR, fundraising, and marketing analytics if you are interested in a more traditional route.