While many businesses are still reluctant to use social media to market their products, the need to compete in today’s digital world is becoming more important.
If you’re on Facebook, you’ll notice that every business page has several ads that appear at the top of the feed. When a person clicks on one of these ads, they are taken to a full-blown landing page for that product. In this article, we will discuss some of the best strategies for getting more people to notice your Facebook business page and eventually, click on one of your ads.
The Importance Of Branding
If you’ve been reading our blog for any length of time, you know that we stress the importance of branding and giving your business a face on social media. For some businesses, this may be difficult. If you can’t find a way to brand your products or services digitally, you may be leaving money on the table. Just because your business is on social media does not mean you can behave like every other business that is on social media and simply focus on getting product feedback, solving problems, and engaging with customers. You must also create a brand identity, which we will discuss below.
Get A Better Quality Audience
Let’s be honest — we all want to connect with as many people as possible. And while it’s great to gain a large audience, you must consider the quality of that audience when weighing your options. If you’re getting your newsfeed filled with 100 new people a day, but 80% of them are not interested in your product, you’re losing out on a lot of potential customers. Always remember, people come first, then comes the money. So, you must first create a quality audience before you worry about earning money off your page.
Use Paid Promotions
It’s important to note that when you run paid promotions on social media, you’re not actually “advertising.” People may see your ad and think you’re providing some type of free service or added bonus when they click on it. Though this may be the case, you’re actually paying for their attention. And while some may argue that paying for something is not the same as advertising, when it comes to social media, they are one and the same.
And speaking of social media, let’s not forget about the importance of measuring the results of your paid promotions. Most importantly, you must measure the success of these ads in terms of branding and gaining new leads. If you can’t track the results of your ad campaign, you’ll have a hard time proving to potential investors that your social media activity is worth anything. And what’s more, you’ll have wasted a lot of money without even a shot at making a profit.
Focus On One Platform
While it’s important to be present on all of the popular social platforms, you must focus on one platform, especially if you’re a brand new business. Why? It’s very simple. When you’re a new business, you don’t have the financial resources to be on multiple platforms. And even if you did, it’s very unlikely that you’ll see the same ROI (return on investment) on different platforms. So, if you want to maximize your return on investment, you must focus on one particular platform.
Avoid Free Bloggers And Small Platforms
We all love free content, don’t we? And while it’s good to spread the word about your business for free, you must avoid doing so on small, obscure platforms. Why? Your business will inevitably be competing for attention with hundreds of other brands on these platforms. The smaller the platform, the more divided the audience will be. And while it may seem like a great idea to give your business a try and see how it goes, the likelihood of you making any significant income from these sources is very low. And even if you do see some success, it’ll be hard to track. You’ll have no idea how much income you’re actually generating and no way of proving it to investors. So, if you want to maximize your income, avoid these kinds of platforms.
Find Your Niche
Now, this is something that will help you stand out from the crowd. And for many businesses, this may be the hardest step. You see, we’re all aware of how hard it is to stand out from the crowd. To break through the clutter and find the audiences that matter to you. In a world filled with thousands of competitors, how do you find your niche?
Well, for many businesses, the answer is to become the go-to source for your chosen subject matter. If you’re passionate about climate change, focus on that subject matter and don’t expect to see much success with your flower delivery service. On the other hand, if you’re the best at what you do, attract customers who want what you have to offer. And the best way to find your niche is to look for the unmet needs of your customers.
Create A Brand Identity
Do you have a product that is, in some way, better than the rest? Have you created a brand identity that will help customers easily identify what your product is and what it does?
We’re always under a bit of a time crunch in this world. Customers want what they want when they want it, and if you’re not prepared to give it to them, you’ll lose out on sales. So, it’s best to be ready to satisfy your customer with what they want, when they want it.
Creating a brand identity is an important part of getting the most out of your marketing efforts on social media. It will help you choose the right platforms for your business, guide your paid promotions, and establish you as an expert in your chosen subject matter. Plus, it will make you stand out among your audience.
For instance, if you’re an accounting firm and you want to build a following on Twitter, you may choose to focus on tax software, filing systems or even hashtag advocacy (#TaxSlayer, #IRSAdvice). By establishing your expertise in these areas, you’ll be able to choose relevant topics and easily engage with your audience. In addition, you can also choose to focus on a particular niche, like #TaxSlayer for the accounting industry or #RealEstatePro for real estate professionals. This strategy will help you target the right audience and make them feel like you’re the only person who can help them.
Now, this is something that will help you stand out from the crowd. And for many businesses, this may be the hardest step. You see, we’re always under a bit of a time crunch in this world. Customers want what they want when they want it, and if you’re not prepared to give it to them, you’ll lose out on sales. So, it’s best to be ready to satisfy your customer with what they want, when they want it.
To build a following and engage your audience, you must engage with them regularly. If you see some success and grow your following quickly, you may start to feel overwhelmed. Make sure to put in the time to post regularly and choose a schedule that works best for you. If possible, try and post at least once a day. If not, at least once every two weeks. Checking your page regularly and engaging with your audience will also help you determine what else you can do to make it more effective.
Choose The Right Timing
While there’s no exact science to choosing the right time for your post, you must consider the audience you’re targeting. If you want to get the most clicks, you must choose your posts at the optimal time based on when your target audience is most active.
For example, if you’re an e-commerce store and you want to attract customers in North America, you may want to post a couple of times a week, on Tuesday and Friday. While this may not work for everyone, at least it will give you a starting point. The bottom line is that you must find a way to attract and engage your audience so that you can grow your business and, ultimately, become more independent.