In the last few years, online marketing has changed the game. Whether you’re a new business or an established one, getting online and using digital marketing to reach potential customers is now essential. But it doesn’t mean that setting up a website or using social media to spread the word is all there is to it. To help you make the most of your digital marketing dollars, we’ve put together a list of tips from experts and seasoned online marketers alike.

Set Up Email Marketing

One of the things that makes digital marketing so effective is that it allows you to be as personal as possible with your customers. Instead of blasting out generic emails to a list of subscribers, you can craft individual messages that will resonate with each person on your list. For example, if one of your customers is interested in buying furniture, you could send them an email promoting your lounge collection. You could also use a tool like Tailored Messages to create a split test, to see which messages are working and which ones need to be changed or scrapped.

Don’t Forget Content Is King

Before you start sending out emails, you need to make sure that you’ve developed useful content to send out. In the previous example, you would need to have a blog post or else some really interesting lounge pieces to send out. If you don’t have enough content to promote, you could always create some. There are plenty of tools like BuzzSumo, which can help you find high-quality content to promote. You can even use a content curation tool like Hootsuite to find and share content that is relevant to your niche.

Offer Online Surveys And Contests

Surveys and contests can be a great way to get feedback on your product or service and to find out what your customers want or need. If you’ve never done online surveys, you could always get the experts’ opinion by doing some research first and contacting several businesses to find the one that is best suited to your niche. For example, if you sell men’s fashion, you could contact various brands and ask them about their customers’ experience.

Use Video Content

Thanks to the rise of TikTok and other video platforms, users can now discover and engage with content via short-form videos. If short videos are a bit too much work for you, you could always take a look at TikTok’s famous meme-worthy stickers or playlists for inspiration.

One of the beauties of video content is that it allows you to engage with your audience on a more personal level. Instead of just sending out a quick email to your list, you could create a short video to introduce yourself and your business. You could also use a tool like Wevideo to turn your photos and text into a fun, easy-to-share video. And don’t forget about the various platforms like YouTube that feature billions of hours of video content uploaded by ordinary users. You could use this content to promote your business.

Personalise Email Signatures

It’s a nice touch when a business lets you know that they’ve taken the time to personalise their email signatures. This means that instead of seeing a bland, block-letter format, you get to see a little bit of their personality in the form of an interesting graphic or photo. Naturally, this will make it easier for your customers to identify with your business and to feel as though you’re speaking directly to them. While this might not seem like a vital part of your digital marketing strategy, it can make a significant difference. To give you an idea of how much difference it makes, check out this blog post about the power of a good email signature.

As you can see, the simple addition of a small signature made a world of difference. Not only did it make the emails more personal, but it also helped the business stand out from the crowd. If you’re wondering what makes a good email signature, here’s a list of things to avoid. Don’t go overboard with exclamation marks and CAPS LOCK! You wouldn’t shout out someone’s name or use all-caps for the majority of the sentence, would you?

Make Sure Your Website Is Mobile-friendly

Mobile-friendliness is essential. Almost everyone these days uses their phones for online shopping, reading news, and finding information. To ensure that your website is accessible when viewed on a phone, make sure that your site’s design follows the phone’s display guidelines. This means ensuring that the copy is concise, the colors are easy on the eye, and that all the important calls-to-action are easily accessible.

Make Sure Your Links Are Active

We all love a good link. But did you know that content with lots of links can actually hurt your search rankings? When you’re building out your content strategy, make sure you’re not just throwing in any old link. You want to make sure that each link is relevant to the content that it’s connected to. Otherwise, you’ll just be causing trouble for yourself.

To keep your links active, you need to ensure that they’re sending traffic to your site. To do this, you could create a free blog post explaining how a specific product or service can help your audience. You could then reach out to the companies that you linked to and ask them if they’ve noticed any uptick in traffic. You could even consider paying them to advertise on your behalf. But that’s a whole other category.

Avoid Free Blogger Platforms

It’s always tempting to grab a free blogger platform. After all, who wouldn’t want to save a few hundred dollars a month? But if you’re serious about blogging, you should avoid these free platforms. Not only does it often mean that your content is completely controlled by the platform, but it also limits the amount of customization that you have regarding your blog’s design. If you don’t want your content to look like anyone else’s, you should consider paying for a custom-designed platform.