If you’re looking for a change of pace from your desk job, consider a marketing career in digital marketing. In the past year, remote marketing jobs have emerged as a popular choice for marketers who want to work remotely. With several virtual marketing job roles popping up, you can create your own schedule and be 100% dedicated to your work-life balance.
Depending on your experience, you may choose to specialize in content creation, management, or strategy. Content creators typically develop product descriptions and content for digital marketing agencies and businesses. They may also be responsible for creating blogs and vlogs to keep in touch with existing and potential customers. Content strategists develop campaigns and strategies for growing a business. They may also analyze customer behavior and develop SEO strategies to enhance a website’s performance in search engines.
As a marketer, you’ll be expected to understand the digital marketing technologies used throughout the industry. For example, you may be asked to set up email campaigns, optimize landing pages, or analyze website performance using Google Analytics. You might also be asked to develop a strategy for inbound marketing, a brand-new discipline that combines inbound marketing techniques with data collection and analysis.
The top companies in digital marketing and related industries include Google, MailChimp, and HubSpot. You’ll find plenty of opportunities to connect with these brands and their recruiters if you specialize in content marketing.
Traditional marketing trainings prepare you for the corporate world of marketing. While you may not need a formal education to get the job you want, you will need to invest in your professional development. Consider taking online courses from some of the best marketing schools in the world. With several certificate courses available, you can gain in-demand skills and gain access to plenty of job opportunities.
If you’re looking for additional training, consider taking a specialization in digital marketing. With several courses and certifications available, you can gain in-demand skills and gain access to plenty of job opportunities. Further, many top-tier marketing programs also provide you with an extensive network of professional contacts that can help you find your next job.
Considering that digital marketing is a relatively new field, salaries aren’t quite as good as you’d expect them to be. However, with experience and skills, you can expect to earn good money. According to a 2019 PayScale report, the typical salary for a senior content marketer is $120,000, with the highest-paying companies able to offer up to $160,000 and the lowest paying companies offering around $80,000. Additionally, a 2019 report from SimplyHired showed an average salary of $119,000 and a median salary of $105,000.
As a digital marketer, you’ll enjoy a fairly high job satisfaction rate. According to the LinkedIn Data Intelligence Platform, there are currently 6.9 million open jobs in the digital marketing industry. While this may not seem like a lot of jobs, bear in mind that this represents a 43% increase in the number of jobs since 2016 and an 18% increase since last year.
Additionally, remote marketing jobs offer plenty of flexibility for those who want to work remotely. If you prefer to work at a desk, you can take advantage of the expanding digital marketing job roles and get a head start on your career. While you may need to be directly involved in the creation or distribution of digital marketing content, you won’t be prevented from taking on other roles such as marketing automation or email marketing.
Where to Start
Considering that our field is relatively new, you may find it difficult to know where to start your search. If so, consider taking advantage of the boom in remote marketing job opportunities and create your own schedule. If taking on a 9-5 is not for you, you might find that this type of job feels more like a calling than a career. With several exciting career paths available, you can put your talents to use and be 100% dedicated to your work-life balance.