Online marketing events are popular these days. Many large companies host online events to allow their customers to learn more about their products and how they can better serve their needs. Some companies even get the whole team together for some team building exercises during the event.
The convenience of online marketing events is undeniable. You can host an event at a time that’s convenient for your target audience. You can also engage with them at your own pace rather than having to fit everything into a single conference session.
While the popularity of online marketing events is undeniable, they are not all created equal. You need to make sure that you plan out a game-changing strategy for your next event so that you can maximize the value that it brings to your business.
Set The Right Timing
The date and time for your event is probably the most important factor to consider. You don’t want to throw it at the end of the week. The last thing you want to do is have your employees traveling on Monday afternoon or on a Tuesday afternoon. There are simply too many things that could go wrong if you don’t plan this out properly. If you want to maximize the benefits of your next internet marketing event, you need to set the right timing for it.
As you are planning your event, you will want to set aside at least one full day for this activity. A day that will make your attendees feel like they are getting the most value out of the experience.
Create A Game Changing Agenda
The agenda for your event will determine the direction that everything takes. You want to create an agenda that will spark ideas and conversations and hopefully lead to a game-changing moment for your company.
You have the luxury of time. You can plan everything out and put in the time to ensure that everything is thought through. This is why you should use the time that you have to create the most impactful agenda that you can. The last thing that you want to do is throw something together quickly at the last minute. You want to leave everything in order so that you can deliver a polished presentation and gain the attention of your attendees. Your attendees will feel that your organization took the time to think things through and ensure that they get the most out of this event.
Create A Few High-Profile Guest Speakers
Another important aspect of any successful event is the quality of the speakers that you bring in. Having high-profile guest speakers is an excellent way to draw the attention of your attendees and ensure that they leave the event with something new and exciting in mind. If you are looking for ways to grow your business, putting in the time to ensure that you bring in some of the most prominent names in your industry is a good idea. You can use guest speakers to educate your audience about the latest trends in your industry and how your company fits in to the picture. They can also bring some attention your way and ensure that people are interested in your product or service.
Make Sure That Your Technology Is In Good Condition
The last thing that you want to do is have an outage during one of your key presentations. The last thing that you want to do is have your attendees unable to access the resources that they need to succeed. Therefore, you need to make sure that your technology preparations are close to perfect. This means doing some research into the condition of your technology and taking the time to fix any glitches before the event. Research the type of technology that you will be using and make sure that it is functioning at its optimum capacity.
You don’t want to show up at the event venue and find out that your technology isn’t working properly. You want to ensure that everything is done to make sure that your attendees have an amazing experience that will be remembered for quite some time.
Plan For The Weather
The weather in your location will determine how your event is going to turn out. You don’t want to have a shivering audience, so you need to make sure that you account for bad weather in your planning stages. If you are not used to hosting events, you might not think about the weather in your area. However, you should. You don’t want to have an event ruined by bad weather, so you want to ensure that you plan for all types of weather. This means that you need to look into the local climate and find out what type of jacket or coat you should bring for men and women alike. You also want to make sure that you have the right type and amount of umbrellas/ parasols to account for all types of weather. You never know what type of weather awaits you at the event venue, so you want to be prepared for all of it. You can also check the climate at your nearest airport to see what type of items of clothing might be most suitable for your trip there. Remember, you will be returning home after your event, so you don’t want to ruin your travel outfit either.
Use Realistic Timing
Flexibility is important. You don’t want to have strict timing when it comes to your event, especially if you are a business that needs to be open to the general public. If your event is at 12 p.m., that is what you should use. You don’t want to have it anymore later than that because many people will be going to lunch at that time, and you don’t want to start later than that because many people will be going to bed at that time.
Plan out a realistic time frame for your event. You don’t want to throw everything together at the last minute because you are afraid that people won’t show up. You can start a little bit later than that so that people have time to get there and still have the opportunity to attend. Think about the available online marketing events that your target audience might be interested in and make a list of the top 5 or 6 that you can think of. Next to each event, write down the date and time that you can host it. Then, you can start setting your dates and times.
Plan Your Budget In Advance
Budgets are always an important consideration when planning events. You don’t want to throw money at a problem that you don’t have control over. Therefore, you need to plan out your budget in advance so that you don’t waste any money on things that you cannot control. When it comes to event planning, you often do not know exactly how much everything will cost. There are so many unexpected costs that crop up along the way. For example, the hotel might raise their rates dramatically just a few weeks before your event due to a convention that is going to be in town at the same time. You will not have the opportunity to renegotiate the rate, so you will have to pay the higher rate even though you did not want to stay there due to the location not being close to the venue.
You also do not want to underestimate the cost of food. You will need to hire a catering company to provide food and drink for your attendees, and that is not something that you can afford to do on a tight budget. Eating out all the time is extremely expensive, and you will quickly find yourself in debt if you do not account for it. A good rule of thumb is to plan for at least three times the amount of income that you expect to receive from your event.
Research The Location
Your location will impact the tone and tenor of your event. You want to choose a location that has the appropriate atmosphere to set the right tone for your company. Once you have your venue selected, examine it closely. Check out the neighborhood to see what is around and how the people behave there. Visit the area during non-peak times so that you can get a sense of what the atmosphere is like without many people around. You might also want to contact the local authorities to see what is available in terms of security measures. Are there many street lights nearby so that you can monitor your attendees at all times? Can you get ahold of the manager in case something happens? Is there a small garden that you can put in for your attendees to enjoy? All of these are important things to think about so that you can provide the best possible experience for your attendees.
Create a Theme For Your Event
You can use your event’s theme to put in the effort that goes into making your event special. The event’s theme will be implemented throughout the day, so make sure that you choose something that will resonate with your attendees and leave a lasting impression. You can choose a theme that is associated with a certain product or service that you are providing. You can choose a theme that is based on a current trend in your industry. Whatever you choose, make sure that it is coherent throughout the event. You might want to consider having a common theme for all the marketing tools that you are using so that everything ties together beautifully.