When it comes to marketing and digital marketing jobs, there are certainly lucrative opportunities out there, but what exactly should you be looking out for? Here, we’ll discuss some of the most in-demand careers, as well as the criteria that potential employers may use to screen you for the job.
Account Management
Account management is a crucial piece of the marketing puzzle, as it relates to your company’s digital presence. Essentially, your account manager will be in charge of creating and maintaining your digital marketing accounts, ranging from social media platforms to email marketing campaigns. Additionally, they will be engaged with marketing clients to achieve desired business results.
With a heavy emphasis on collaboration and communication, account management is a critical role in establishing and maintaining strong working relationships with both internal and external parties. And since your account manager is going to be managing your company’s digital footprint, it’s a good idea to hire someone who you can trust.
Marketing Research
Marketing research is the process of gathering data about consumer behavior and preferences, and utilizing that information to formulate effective marketing strategies. Market research is crucial to every business, as it helps to establish industry benchmarks and identify the target audience for any given campaign or initiative. Additionally, the data gathered can be used to improve product offerings and gain a greater understanding of how existing products and services are performing.
The need for marketing research increases as your business grows, and the need to communicate this to senior management increases with it. In a nutshell, as a market researcher, you’ll be doing a lot of heavy lifting and synthesizing a lot of data to establish key marketing insights.
Product Management
Product management is all about bringing new products to market, developing those products into profitable offerings, and then managing the life-cycle of those products from end-to-end. Essentially, your product manager is going to be responsible for the entire process from start to finish, including researching market trends, competitive analysis, and developing winning propositions.
The demand for product management continues to grow, as businesses are realizing the value of focusing on developing a strong brand and expanding into multiple markets. Additionally, with more organizations gravitating towards complex product portfolios, it’s a good idea to look for a job within this area.
Digital Marketing / Marketing Digital Content Specialization
Nowadays, marketing campaigns are considered “all digital” – from social media ads to email campaigns – and the demand for experienced, specialty-trained marketers continues to rise.
If you’re looking for a marketing job and have a speciality in digital marketing / marketing content, you’ll already be ahead of the curve. Wherever you choose to focus your attention, from SEO to content strategy to analytics, you’ll be able to find work in multiple industries. Since digital marketing is such a broad field, it doesn’t really require a specific degree to be successful. But, if you decide to further specialize in content strategy or digital marketing analytics, you can gain valuable real-world experience.
And for those interested in getting into the field, now is a great time to do so, as there are plenty of opportunities for experienced, entry-level professionals. With the rise of digital marketing as a whole, much of the industry is looking for experienced professionals to help establish and lead their digital marketing efforts.
Sales
Finally, we come to what might be the most obvious career option for those pursuing a marketing or business-related degree: sales. As a salesperson, your primary objective is to increase business and revenue through successful lead conversion – something that can easily be tracked and measured through the use of analytics.
The role of a salesperson is changing as businesses evolve and adapt to the digital age. Gone are the days of simply calling on customers to buy your products. Instead, today’s salespeople must be able to engage with potential customers via channels such as email, website pop-ups, and live chat. Additionally, with online marketplaces offering various products at bargain prices, savvy salespeople are looking for ways to negotiate the best deals for their customers.
Whether you’re looking for a job or just want to get into the field, marketing jobs are on the rise and offer a unique blend of skillsets that can be applied to a variety of situations.