You’ve probably heard of the term “digital nomad”. Well, what if I told you that there was a way for you to become one? What would your thoughts be?
You see, the thing about the term “digital nomad” is that it usually conjures up images of people sitting on a beach in Thailand, sipping cocktails and taking photos of beautiful women in bikinis. But that’s not all there is to it.
If you’re looking for an adventure and want to become a digital nomad, heres a way to do it. How? Let’s find out.
The Basics Of Online Marketing (with examples)
If you’ve been reading my blog for any length of time, you’ll know that I’m a big fan of simple, clear and actionable instruction. That’s why I’ve taken the time to put together this guide. I want to make sure that you really understand the basics of online marketing, so that you can take the next step to becoming a successful digital nomad. Let’s dive in.
Define Your Audience
Before you begin, it’s important to define your audience. What are you trying to sell them? Why should they buy your product or service? The more you know about your intended audience, the better. For example, my blog’s audience is relatively small business owners and solopreneurs. So, I know that many of my readers are trying to create online stores that sell lifestyle goods. That makes me one of their target demographics. So, if I were to write an e-book on blogging, I’d target my audience towards smaller businesses with websites that need help getting more traffic.
Make Sure You’re Ready
To begin, it’s important to remember that this is a marathon, not a sprint. You are going to be building your business for years, not months. So, while you might hit a few unexpected speed bumps along the way, you can’t let that stop you from continuing forward.
That being said, you need to be ready to take the next step. You need to have followed every bit of instruction to the letter. You have a proven concept. You’ve tested it with your target audience and defined the results. Now, it’s time to take the next step.
Decide On Your Niche
Once you’ve built your audience, its time to pick a niche. You’re going to be doing this a few different ways.
You can either choose a topic that you know a lot about (such as web design or online marketing) or you can choose a topic that you want to master (such as copywriting or podcasting).
In my case, I chose to go with niche marketing. I wanted to become an expert in digital marketing and SEO, so I started working on projects related to those topics. As you would expect, those who are familiar with my work, know that I’m pretty good at marketing. So, they came back for more. It’s really that simple.
Get To Work
Once you’ve picked your niche, its time to get to work. You’re going to be taking your blog forward with a clear focus on building content that teaches your target audience about your chosen topic. In my case, that means creating helpful articles related to SEO and digital marketing. I don’t want to get too theoretical here, so let’s dive in.
To test out this theory, I’m going to walk you through the process of creating a sample content plan. Bear with me, as this is going to be really useful.
It’s time to get inspired. Start by brainstorming some ideas for content. Hopefully, you’ve already done your homework and know what your target audience wants. But, you can always hit the books (or the internet) for some inspiration.
I want to encourage you to get creative. Come up with some ideas that will inspire you. Maybe you want to write about marketing strategies for entrepreneurs. Or, perhaps, you want to create an article on how to write a business plan for an entrepreneur. Whatever it may be, once you get the inspiration flowing, you’ll be able to come up with a content plan in no time.
Every business needs inspiration. Everyone has different goals and dreams. So, find the things that inspire you and use them to develop content that will help you grow your business. For me, that’s meant taking time off to travel and visit friends. While I was gone, I got inspired to write an article about my travels. I wanted to share my experiences with other entrepreneurs. So, I did. It was titled “
Why Traveling To Australia Is A Bad Idea
“. I was able to combine my love of both entrepreneurship and travel, and I was able to use that article to generate a small side income. (You can read more about that story here.)
There are so many ways that you can use inspiration to fuel your content creation efforts. Are you in retail? Maybe you can write an article about how to get the best discounts at the stores you frequent. Are you in the service industry? You can write an article about something that your customers have asked about. Are you in tech? You can explore how to hire the best people for your team and provide them with helpful tips. The sky is the limit.
Plan Your Marketing Campaign
With your content plan in mind, its time to move onto the next step. This is where things get a little bit more complex. As you’ve likely guessed, this is where you build your marketing campaign. You’re going to want to look at how you intend to get people to listen to you, read your content, and (most importantly) act on what they’ve learned. (If that’s not clear enough, feel free to skip ahead to Step 4.)
To create a successful marketing campaign, you’re going to need to follow a specific plan. First, you need to establish what you’re going to use and why you’re using it. Then, you need to set some benchmarks for yourself. (For example, did you set a specific number of blog posts per week that you need to write? How about traffic? Did you set a specific amount of dollars that you need to spend per month on marketing?)
If you can answer “yes” to the questions above, then you’re ready to move on to the next step.
Measure Your Progress
Finally, its time to measure your progress. You’re going to want to track the results of your efforts. Did your efforts lead to the results that you were looking for? Did you get the number of impressions, clicks, and page views that you were aiming for?
When you put all of this together, you’ll be able to see exactly how you’re doing. Are you reaching your target audience? Are you attracting the right people to your website? How are you doing with regards to building trust and authority? Are you getting the SEO that you need? Are you seeing the traffic that you need?
You’re going to want to track all of this data using a tool called Google Analytics. You can sign up for a free Google account (which gives you access to all of Google’s tools) here. Then, install the Google Analytics plugin onto your blog.
From there, you can just start analyzing your data. The analytics will walk you through all of the steps to get a clear picture of how well your content is performing.
At this point, you should have a clear picture in mind of how to become an online marketing expert. (If you’re starting from scratch, take a look at my guide on how to create an SEO strategy.) From there, you can take the next step and put this knowledge to use.