As the name would suggest, online marketing is any form of marketing or advertising that takes place solely online, such as digital marketing, e-marketing, social media marketing, and mobile marketing.

These elements should all be considered together because they’re all tied to each other.

Let’s examine each part of the online marketing ecosystem in turn.

Digital Marketing

If you’re reading this, I assume you already know what digital marketing is and how it works. If not, it’s about time you found out.

Simply put, digital marketing is marketing done solely in digital platforms such as social media, digital ads, and email marketing. It doesn’t necessarily mean that all of these platforms are used simultaneously, but they’re all used to some extent in digital marketing. For example, an email marketing campaign may overlap with a social media campaign, but the two elements are still considered to be parts of the same digital marketing effort.

E-Marketing

E-marketing simply means “doing business via the internet” and can further be broken down into online marketing and mobile marketing.

Online marketing is any form of marketing or advertising that takes place solely online, such as digital marketing, e-marketing, social media marketing, and mobile marketing. The term can also be used to describe the efforts of an advertiser or marketer to attract customers to a website.

E-marketing incorporates the use of digital marketing techniques, including online marketing, and other online platforms, such as social media, to attract customers to a website.

Mobile marketing refers to the practices and procedures of marketing and advertising via mobile phones and other mobile devices. It incorporates techniques such as text messaging, email marketing, and social media marketing.

Social Media Marketing

Social media marketing is simply marketing via social media platforms such as Twitter, Facebook, and Instagram. The advantage of this approach is that you can target the right audience with your message.

The disadvantage is that you have to generate enough activity (i.e. likes, comments, and shares) to make your content worthwhile. This makes it more of a challenge to gain traction compared to a marketing campaign that focuses on one platform.

Mobile Marketing

Mobile marketing is marketing and advertising via mobile phones and other mobile devices, such as tablets and Android devices. It also incorporates techniques such as text messaging, email marketing, and social media marketing.

Mobile advertising is advertising that is targeted towards users based on their device or browser information. This may be done using online analytic tools such as Google Analytics. If you’re already tracking the behavior of your website visitors on your own server, you may consider this a form of online marketing, even if it’s not specifically named.

Email Marketing

Email marketing is simply sending newsletters and marketing emails to members of a mail list. It is closely related to online marketing, social media marketing, and mobile marketing, as many marketers use multiple platforms to reach their audience.

Marketers typically use a tool such as HubSpot to create and maintain their email marketing list. With HubSpot, marketers can create automated welcome emails that are sent to new subscribers as they sign up for the service. They can further personalize these emails with tracking codes that enable them to see how many people opened the email, what links were clickable, and how many times these emails were clicked. Using this form of marketing, you can engage with your audience in a very personalized fashion and ultimately gain their trust.

Email marketing isn’t dead, it’s just become part of a larger ecosystem.

Digital Advertising

As the name would suggest, digital advertising is advertising that takes place solely in digital platforms such as social media, digital ads, and email marketing. The advantage of this approach is that it allows advertisers to target the right audience using digital marketing techniques.

The disadvantage is that it can be quite expensive to run ads of this nature. Not all forms of digital advertising are considered to be bad, however. For example, retargeting ads that follow a visitors browsing history as they move around various websites is considered a form of targeted advertising, which can be considered good.

Traditional Advertising

Traditional advertising is any form of advertising that relies on traditional media, such as billboards, television spots, and magazine spreads. While these forms of advertising have been around for centuries, they still exist today and are considered “traditional” because people still respond well to them.

Advertisers use these forms of media to get their message across to the public and can further customize these ads with various techniques, such as Google Ads, which can target the right audience.

Like email marketing, traditional advertising isn’t dead. It just moved from offline to online marketing.

Offline Marketing

Offline marketing is any form of marketing or advertising that doesn’t take place online. It can further be broken down into traditional advertising and radio marketing.

Traditional advertising is any form of advertising that relies on traditional media, such as billboards, television spots, and magazine spreads. While these forms of advertising have been around for centuries, they still exist today and are considered “traditional” because people still respond well to them.

Radio marketing is the practice of broadcasting commercial messages to the public for the purpose of selling a product or service. This type of advertising can further be broken down into paid radio advertising and non-paid radio advertising. Non-paid radio advertising occurs when someone decides to talk about a product or service for the sake of goodwill or attention rather than money.

Paid radio advertising is conducted when someone decides to pay to have their ads aired during a specific time period. This type of advertising can further be broken down into short-form radio advertising and long-form radio advertising. Short-form radio advertising is used when only a few lines of text are needed to explain what the ad is about. Long-form radio advertising takes longer to explain the concept behind the ad and provides additional information about the product or service. As the name suggests, long-form radio advertising can also be found in long-form television advertising.

While much of digital marketing may feel new – especially to marketers who are primarily confined to their inboxes or social media feeds – traditional methods of advertising have been around for centuries. What has changed is the medium through which we find our audiences. Where in the past we may have sought out the opinions of a respected member of the community, today we can find much of our information through online searches and social media feeds.