With the explosion of online content, businesses have turned to e-learning to educate their employees on the latest marketing trends and techniques. But traditional e-learning programs can be difficult to set up and maintain. That’s why many business owners are looking for a way to simulate a classroom environment and re-create the feeling of being actually there. With the right e-learning solution, that’s possible.
One platform that can help you build such a solution is HubSpot. The platform allows you to create individual courses or group courses, and then distribute those courses to your employees. Best of all, you can provide all the content yourself, or use third-party sources like TED Talks, podcasts, and webinars to curate content that is relevant to your team. In addition, with the platform, you can set up automated assignments and track employee progress through a robust analytics dashboard. All of this can be achieved without needing a large budget or requiring a lot of time to set up.
Why Should You Use Online Marketing E-Learning?
One of the biggest benefits of e-learning is that you can provide your employees with as much or as little knowledge as you deem necessary. Giving your employees the training they need to succeed in their role is crucial. However, if you feel that they already have the necessary knowledge, you can choose not to invest the time and energy to teach them more. E-learning allows you to remain flexible and adjust your training as needed.
Another advantage of e-learning is that you can split the content into different platforms, like video, voice-over, and text. Employees who are more comfortable with visuals can gain insight from a quick video tutorial on SEO, while those who prefer to learn through text can benefit from a few blogs on marketing theory.
E-learning can also be a source of great inspiration. If you’re looking for new ideas, you can find hundreds of how-to blogs, case studies, and video tutorials on any given topic. Inspiration can help you in the creation of novel ideas and applications. Plus, you can access this content wherever you need it. Whether you’re in the office, on a commute, or even at home, you can learn something new.
How Do You Create a Successful E-Learning Experience?
Just because your employees are online, it doesn’t mean that the way they perceive learning is different from how you perceive learning. You can use email marketing automation platforms like HubSpot to create a personalized, interactive experience for your learners. With the platform, you can send automated emails with quizzes and take-home assignments. You can also set up multiple-choice quizzes to assess your employees’ knowledge and determine their skill level.
Your employees will appreciate the convenience and flexibility that automated emails provide. Not only do they save you time, but they can also be used as a learning tool to bring in new customers. When customers can feel that they’re gaining value and that what they’re learning is relevant and useful, you can bet they’ll have a lot more motivation to stick around and explore more.
You can use the analytics dashboard to track the individual course performance and set up notifications when quizzes are due. This can help you identify areas where your learners need more support and increase their engagement by tailoring the curriculum to their needs and goals. In addition, you can view detailed reports to help you pinpoint the areas where you need to step up your game.
How Can HubSpot Help You With Online Marketing E-Learning?
Let’s get to the good stuff now… HubSpot has you covered when it comes to creating an e-learning experience that is both convenient and effective. The platform can create entire courses, or chunks of courses, and then track engagement, progress, and satisfaction. In addition, you can set up automated assignments, set quizzes and take-home tasks, and monitor your employees’ performance through webinars and analytics.
Here’s a look at how HubSpot can help you create a successful online marketing e-learning program.
Individual Versus Group Courses
One of the first things you’ll want to do is decide whether you want to create individual courses or group courses. The difference between these two types of courses is a little bit abstract, but in practice, they offer several advantages.
For individual courses, you are offering courses of knowledge to one person at a time. This can be done with just about any content that can fit into small bites that an average person can consume in one sitting. These courses can be quite beneficial for someone who is either new to the field or looking to refresh their memory on a particular subject. In addition, you can set graded assignments, where the learner must successfully complete the assignments to retain knowledge of the course material.
The downside to this method of teaching is that you can’t offer the same content to more than one person at a time. The individual courses also don’t allow you to track the learning experience of each person individually. This can make it difficult to determine the exact course material that someone learned. Furthermore, you cannot make improvements to individual courses once they’ve been created. In other words, if you feel that an assignment in an individual course needs to be adjusted, you can only do so once the individual course is complete.
On the other hand, group courses are a bit more flexible. You can offer the same content to multiple people at once, which can be very beneficial for someone who is either new to the field or needs to review the content on a certain topic. In addition, you can track the progress of each individual, rather than just the final score. This can be helpful when trying to figure out who learned what content and how much they learned.
The downside to group courses is that you are offering the content to multiple people at once. This can make it difficult to assess the proper course material that each person learned. Furthermore, there’s nothing stopping everyone from watching the same video or listening to the same podcast. In these circumstances, it can be difficult to ensure that each person learned the material in the intended way.
Authoring and Publishing Content
Another crucial step to creating an e-learning program is to determine how you will present the content. There are several options here, from text-based articles to video tutorials. HubSpot allows you to choose the method of content presentation that works best for you, and then use that method consistently throughout your e-learning program. For example, if you decide to use case studies to demonstrate how to perform a certain function, you can create these case studies in text or even in a presentation format. Then, you can simply pull these case studies into your e-learning program and use them as required.
This consistency is vital to creating a good user experience. When someone is presented with the same material in a different way every time they log in, it makes the material seem less fresh and can even drive them away. In order to avoid this, make sure that you have a standard format in place for your e-learning courses. This will make things much easier when you do need to update the material. Furthermore, you can use the standard formats to compare the learning experience of different courses and determine which format is most effective for which subjects.
Quizzes And Assignments
Quizzes and assignments are two of the staple tools in any e-learning course. These tools allow you to determine the knowledge and skills of your employees. You can use them to present facts and figures to your employees or use them to guide your employees in carrying out specific tasks. For instance, if you’re teaching marketing, you might want to use an assignment to have your employees conduct a quick SEO audit for a selected piece of content.
Quizzes and assignments can be a great way to assess the learning of your employees. The beauty of these tools is that you’re not limited to just a few questions. With quizzes, you can determine the knowledge and skills of your employees on a particular topic simply by administering a few short-answer questions. In addition, you can use these tools to tailor your trainings to each individual’s needs and goals. If you decide that someone needs more help on a particular topic, you can point them to an e-learning course on the subject or set up a tutorial where they can follow a guide to successfully perform a certain task.