A Whole New World

Depending on your industry, 2020 might already feel like a good year already. The pandemic is over, the travel industry has somewhat recovered, and many business owners have decided to get back to work. That means there will be a lot more jobs available than there are candidates to fill them.

For marketers, this might be the best year ever. With fewer clients, there will be more opportunities to pursue whatever fields you are passionate about. That passion might lead you to explore new industries, such as e-commerce or online marketing, which have never been more popular or lucrative. Whether you love digital marketing or are just getting your feet wet, there are plenty of opportunities for you to grow and develop.

The Essential Duties

Let’s get practical. What exactly does an online marketing director do?

Your responsibilities will depend on the structure of your company, but as a general rule, you will handle the following (at a minimum):

• Strategic planning
• Brand building
• Marketing analytics
• Campaign management

Additionally, you will work closely with the marketing team to design campaigns and analyse the results. You will ensure that the campaigns are running effectively and that the brand’s message is being conveyed in the right manner to the right audience.

The Challenges

While the above responsibilities might sound easy enough, doing them well takes years of experience and a solid understanding of marketing. First, you will need to establish strong relationships with key industry players in order to secure valuable marketing insights. Second, you will need to understand your target audience’s behaviour and the metrics that determine their engagement with your content. Without these two elements, it’s like trying to swim in the ocean without a fish net.

Third, you will need to have a firm grasp of the digital marketing landscape. Not only do you need to know what’s trending now, but more importantly, you will need to understand how to position your brand within this ever-changing sphere. Fourth, you will need to be familiar with the software that your industry uses, whether it’s Google Analytics, Adobe Marketing Cloud, or whatever the market leader might be. Being tech-savvy is crucial as you will almost certainly be working with software that is complex and requires some technical know-how.

Where Do I Start?

If you’re excited about the prospect of a whole new world of work, maybe it’s time to consider an online marketing director job. Indeed, searches for these positions have increased by 86% between 2019 and 2020. Not only that, but the number of available jobs has increased by 15% during the same period. What’s more is many companies have adjusted their job descriptions to be more relevant to the role of an online marketer. In fact, the marketing manager job description has the most in common with that of an online marketing director. So, if you’re looking for a new challenge and can handle responsibility, maybe it’s time to consider a career in marketing.