The benefits of being an online marketer are numerous; you can work remotely, set your own hours, and take time off when needed. There is also no shortage of work, with several large brands looking to contract virtual marketing staff. If you’re looking for a new job or want to secure your current position, here are just some of the top digital marketing job opportunities available today.
Content Strategist
The role of a content strategist is to conceive and produce content that will drive traffic to a website or blog. A content strategist may be asked to create blogs, product reviews, case studies, or white papers to expand a business’s reach online. The content may be published on a brand’s website or across various social media channels, depending on the size and scope of the assignment.
A content strategist is an in-demand job in any industry, and perhaps more so in digital marketing. In fact, the demand for content strategists is projected to increase 31% year over year, according to LinkedIn.
Marketing Analyst
If you’re looking to break into marketing analytics, then you might start your search by taking a peek at the latest jobs available. A marketing analyst can play a crucial role in deriving valuable insights from the masses of data collected across various channels and advertising vehicles. This individual will need to be able to multi-task, use excellent organizational skills, and have the ability to critically analyze the performance of multiple campaigns at once.
Analyst roles within the marketing department are on the rise; according to LinkedIn, the demand for marketing analysts is expected to increase by 19% in the next year.
Digital Marketing Manager
A digital marketing manager is someone who oversees digital marketing campaigns, including web content, social media, and paid advertising. Typically, a digital marketing manager is expected to have a solid understanding of SEO, analytics, and paid advertising, as well as the ability to set strategy and analyze results. The responsibility of this position often extends to integrating offline and digital marketing efforts, as well as leading the marketing department.
The demand for digital marketing managers is also projected to increase by 12%, according to LinkedIn. This trend shows no signs of slowing down, as more and more businesses are realizing the power of a well-executed digital marketing strategy.
Content Producer
If you’re looking to produce marketing content for online platforms, then you might start your search by taking a peek at the latest jobs available. A content producer is someone who takes a raw creative idea or piece of content and turns it into an engaging piece of media that will keep the reader or viewer interested. A content producer may be asked to produce anything from short-form content for social media sites to full-blown product launches and animated videos for large platforms like YouTube or Snapchat.
An increasingly popular job option, content producers can find work across many industries, including marketing, tech, and eCommerce. According to a recent LinkedIn study, freelancing is becoming the norm for content producers, with 47% of respondents reporting that they freelance content for extra money, and 29% looking to dedicate more time to their personal life projects. With the Covid-19 pandemic seemingly behind us, more brands have woken up to the fact that digital marketing was crucial during this time, and are now seeking to replicate this success online.
If you’re looking to prove your marketing skills or want to bounce back from the pandemic with a brand new career, then consider looking for freelance work or taking on smaller projects for brands you love.
Senior Marketing Manager
A senior marketing manager is someone who has worked in a marketing role for several years and is now a seasoned professional seeking further opportunities. A senior marketing manager has a mix of leadership and management skills, as well as a proven track record in driving business growth and creating marketing strategies.
Marketing managers are responsible for analyzing the performance of marketing campaigns and adjusting strategies as needed. These individuals will also need to be able to effectively communicate ideas and solutions with marketing and sales teams as well as different stakeholders within an organization. In addition, a marketing manager is often called upon to train and advise other marketers on best practices.
Marketing managers are a vital part of a brand’s marketing team, as their role is to ensure that all marketing and advertising efforts are co-ordinated and synchronized across all platforms and channels. Senior marketing managers typically have a couple of years of industry experience, and according to a recent LinkedIn study, the majority of respondents (68%) reported that they are currently not earning what they should be, considering their experience and responsibilities. This could be because of the pandemic, as brands sought to limit expenditures during these challenging times, or it could be due to a severe lack of talent in the field.
What will your day-to-day responsibilities be as a marketing virtual assistant?
Every day, you will be asked to carry out marketing tasks, such as researching keywords, planning content strategies, and analyzing marketing performance. You will also be responsible for creating and maintaining marketing documents, including pitch decks, marketing plans, and ROI reports. You will need to be able to set up automated marketing tasks, so you can focus on performing other duties.
It’s important to bear in mind that marketing as a virtual assistant will likely differ from one day to the next. You will be asked to carry out specific marketing tasks, but you won’t really have a sense of the big picture until much closer to the end of the project. This is especially true if you’re working on a contract basis, where your client won’t be able to provide regular feedback on the progress of the project.
A marketing virtual assistant is someone who is expected to have a keen eye for detail, strong organizational skills, and the ability to multi-task. In addition, you will need to be able to effectively communicate ideas and solutions to clients as well as other departments within an organization. Finally, you will need to be able to work remotely, as the majority of your duties will be carried out from home.
How do you ensure that your clients are satisfied with your work as a marketing virtual assistant?
To ensure that my clients are satisfied with my work as a marketing virtual assistant, I always follow up after every project or task to ensure that they are aware of all that I have done for them. Depending on the size of the project, I may need to follow-up with several emails, and sometimes even a couple of phone calls. Sometimes, I will need to follow up with a project status report, outlining the key points from their point-of-view.
Every project or task that I carry out for my clients, I make sure that I do my best to satisfy them. Even if they didn’t ask for any specific changes, I want to ensure that their needs are being met, and that they are happy with the results. In most cases, I am able to satisfy my clients with the work that I do for them, however, if there is something specific that they are unhappy with, then I will need to adjust my approach and meet their needs accordingly.
The Rise of Marketing Virtual Assistants
The demand for marketing virtual assistants is expected to increase by 21% in the next year, according to a recent LinkedIn study. This is primarily because brands and businesses are looking to take advantage of the digital marketing benefits that remote work provides. In a time when the world is becoming more digitized and virtual, marketing virtual assistants offer a cost-effective option for marketers who want to work remotely. In fact, 47% of respondents in the study said that they are currently not earning what they should be, considering their experience and responsibilities. This could be because of the pandemic, as brands sought to limit expenditures during these challenging times, or it could be due to a severe lack of talent in the field.
The growth in popularity of marketing virtual assistants is also attributed to the fact that many industries and businesses are looking to reduce their costs and have resources stretched thin. Thanks to the pandemic and increased demands, more businesses are realizing the value of a virtual marketing team, and are looking to enter into mutually beneficial partnerships.