It’s a well-known fact that Detroit is the “birthplace of jazz,” but did you know that it was also the place where the modern-day computer was invented? That’s right; in fact, many consider Detroit to be the “capital of the information technology industry.”
If you’ve been thinking about entering the field of online marketing, then you’ve probably also wondered how to get started. Luckily, we’re here to help! In this blog post, you’ll discover the steps to take to start your own digital marketing agency in the Motor City.
The Step-by-Step Guide
As mentioned, Detroit is home to some of the most prominent companies in the tech industry, and that means there’s plenty of opportunity for those looking to enter the field online marketing. If you fit the bill, then you can put the city on your resume and establish yourself as an expert in the field.
To get started, all you need is a laptop, a reliable Internet connection, and a working phone. While it’s not required, it’s highly recommended that you register with the Internet Security Alliance to combat online scams.
With that, you’re ready to begin your digital marketing career in earnest. Here are the steps to take to get started.
Choose The Right Location
Along with the right resume, a solid knowledge base, and a capable network, securing your first client is the key to forging successful career in this field. To that end, make sure you pick a place that’s both convenient for you and has a good reputation. In addition, do some research into the legal requirements and regulations surrounding startup businesses in your area. This will assist you in offering valuable guidance to your clients as you climb the ranks of the agency.
Set Up Shop
Now that you have a location picked out and are equipped with the basic necessities, you can start setting up shop for business. Depending on how long you want to spend on this venture, you might consider renting a private office or renting a coworking space. Regardless, make sure that your workspace is equipped with the necessary tools to allow you to conduct business effectively. For example, if you’re doing online marketing, then you’ll need a reliable Internet connection, a laptop, and a desktop computer. Of course, you’ll also need a phone. You can get these items for a reasonable rate from shared office space providers. Just remember to factor in the cost of gas money to and from work.
Market To Local Businesses
If you’re new to the field, then the best place to start is the local business community. By actively participating in offline activities such as networking events and business brunches, you’ll be able to gain valuable contacts who can become valuable clients. Furthermore, these contacts will assist you in getting your product or service into the hands of the right people. Naturally, this approach will require a bit of research into the various industries in your area before you begin pitching your services to local businesses.
Find Your Niche
Once you have a steady stream of local business, you can find your niche. Depending on your skills and previous experiences, you might decide to venture into digital marketing full time or part time. You could also decide to become an expert in SEO, link building, or content strategy. The only way to effectively begin your agency is to find your niche and then specialize in everything related to it. This strategy will put you ahead of the competition and make you a go-to person for clients seeking help with their digital marketing needs.
Make Sure You Stay Legally Compliant
If you want to stay in business for any length of time, you must remain legally compliant. In Michigan, for example, it is legally required that you register with the state as a foreign corporation. To learn more, consult with an attorney and be sure to keep all documentation regarding your business. This will assist you in defending yourself against legal claims should the need arise.
Get Credentials / Certifications
To become an expert in your chosen field, you must obtain credentials / certifications. To that end, you’ll need to continue specializing while also acquiring the knowledge necessary to obtain these credentials. Once you have them, you can add them to your resume and begin setting your own standards for measuring your performance. To succeed as a digital marketer, make sure you keep acquiring new knowledge and credentials to stay ahead of the competition.
Build A Reputation
Just because you have a business license in one city doesn’t mean that you can conduct business in another. To that end, it’s essential that you maintain a good reputation in your chosen field. To do this, make sure you conduct yourself in a professional manner and help your clients in any way possible. Always try to go above and beyond in your efforts to build a good reputation for yourself.
If you want to succeed in this field, then you must continuously work at maintaining a good reputation. This means becoming active in your community, demonstrating integrity, and remaining humble.
As you can see, there’s no simple route to becoming a successful digital marketer. However, with a little bit of dedication and proper guidance, you’re sure to find success in what could be a challenging but rewarding industry.