Dental flyers, also known as dental junk mail, are a great way to spread the word about a practice and get patients lined up for appointment. When designing a dental flyer, it is important to keep in mind the demographics you are trying to reach. What is the purpose of the dental flyer? Are you trying to get new patients? Do you want to up-sale dental equipment and products? Do you want to remind existing patients to come back for more laser therapy?
The truth is not all dentists use dental flyers. Some prefer to use magazines and Facebook advertisements to gain more exposure. While it is good to have multiple methods of marketing, there is no question that dental flyers are proven to be effective. Why? Because they have been tested and proven over and over again to work. If you want to use an online marketing method to grow your practice, dental flyers are a great place to start.
What Is a Dental Flyer?
Dental flyers are often times simply called “junk mail” when they are thrown away after being read. While this may be true for some, others see them as a valuable marketing tool that allows them to communicate important information about a practice directly to potential patients. A dental flyer is also known as a “patient reminder” or a “patient education” flyer. There is no set size limitation on a dental flyer, so they can be any size you need to effectively communicate the message.
Dental flyers are not as complicated as they seem. They simply require a phone number or email address, a phone number, an office address, a website address, and occasionally, a short message. While some dental flyers are very basic and only include an email address and a phone number, others are much more detailed and include everything listed above. Basic dental flyers usually cost about $20 to $25, while a more advanced design can cost up to $75 or more. The price difference is largely dependent on the size of the paper used and any special design elements included.
Why Should You Use A Dental Flyer?
While some dentists may question whether or not they need to use dental flyers, the answer is a resounding yes! Dental flyers are effective because they allow you to contact potential patients through a form of marketing that the patients themselves are most likely to respond to. According to HubSpot Blogs’ research, only 3% of web users have ever received spam, while 34% have gotten spam online. That means that 97% of web users have never received spam online, which undoubtedly has led them to believe that all spam is created equal. Even more telling is the fact that only 3% have clicked on a spammy link. The remaining 97% have either deleted the message or simply ignored it.
When designing a dental flyer, you must decide whether or not to use an image of a human face. While this may seem like a logical choice, bear in mind that a face image can increase recognition and recall significantly. If your goal is to get new patients, using a human face is a great way to do it. Another decision you need to make is whether or not to put the contact information of the practice, including their phone number and website, in the upper left-hand corner of the flyer. The answer to this question largely depends on your goals. If you want existing patients to remember your practice, including these numbers might not be a bad idea. The upper left-hand corner of a dental flyer is typically reserved for two things: a phone number or email address and a phone number.
How Do You Send A Dental Flyer?
Once you have designed a template for a dental flyer, you can begin to add content. The best place to start is with the phone number or email address for the contact details. Next, you can add the address of the practice, followed by a short message. A great way to get potential patients to remember your practice is to use a service like DentalBuzz to create a short message that will remind patients of your existence. The last step is to add a logo at the top and/or bottom of the flyer.
To send a dental flyer, simply print it out and use a stamp or a desktop publisher to mail it. There is no set size limitation on a dental flyer, so they can be any size you need to effectively communicate the message.
When Do You Send A Dental Flyer?
Depending on your practice, you may want to consider sending a dental flyer at the end of every month. Why? Because this is the best time to contact your patients. Studies show that people are more likely to receive unsolicited contact from businesses at the end of the month. You should also set a date range in the near future for the patients to choose their own appointment times. This will help establish consistent communication between the practice and the patient.
The best day to send a dental flyer, according to HubSpot Blogs’ research, is Wednesday considering that this is when the vast majority of American adults get their mail. As a general rule, you should try to avoid sending a dental flyer on a Friday because this is when most businesses are closed. If you consider patient privacy to be an important issue, then Mondays and Tuesdays are the best days to send a dental flyer. This is important because people are more likely to want to receive unsolicited contact from businesses on a day that they work.
Should You Include A Face In Your Dental Flyer?
Whether or not to include a human face in your dental flyer is a personal choice. However, if you do decide to include one, there are a few things you should keep in mind. First off, make sure the face is symmetrical and not skewed or angled strangely. This will help create a feeling of balance and harmony. Another important thing to keep in mind is the color of the face. Unless the person is wearing a mask, make sure the color fits the rest of the content on the flyer. This will make it easier for the recipient to associate the face with the practice.
If you decide to include a human face in your dental flyer, keep in mind that it must be unique and memorable. This will help ensure that patients remember your practice and contact you directly if they have any questions about dentistry or insurance coverage. Designing a unique and memorable face is the key to making sure patients remember your practice and contact you directly with any questions they may have about your services.
How Do You Keep Patient Information Up To Date?
Once you have established consistent communication with potential patients, you must keep their information up to date. The best way to do this is through a newsletter. Depending on the size of your practice, you may want to send out a newsletter every two weeks or once a week. The truth is not all dentists need to send out a newsletter, but those that do it regularly see significant improvements in their practice. The advantage of a newsletter is that it allows you to keep in contact with your patients without having to search for their contact information every time you want to send them something. This also means you can send out a newsletter whenever you feel like it without worrying about whether or not they will receive it.
One of the most common questions asked by dentists is “How do I get my patients to remember my practice?” The answer is simple: send out dental flyers! The key is to send them frequently and keep adding new patients to the list. Studies have shown that patients are more likely to receive unsolicited contact from businesses at the end of the month. Therefore, it is best to try to avoid sending out a dental flyer on a Friday because this is when the vast majority of businesses are closed. Try to send them out on a Wednesday or Thursday and make sure you update their information when it changes.