With online marketing degrees, you’ll gain a solid understanding of the theory and practice behind digital marketing efforts. You’ll learn how to implement SEO best practices and search engine algorithm updates. You’ll design and set up email campaigns, write web content, and establish social media accounts. Upon completing an online marketing degree, you’ll be prepared to enter the ever-changing world of work-from-home online marketing jobs.
Why An Online Marketing Degree?
The rapid rise of digital marketing over the last decade makes it clear that there’s a need for marketers who can take the theory and practice behind digital marketing and apply it to a remote marketing job. While a traditional marketing degree provides you with a good foundation in marketing, an online marketing degree is specifically designed to give you the skills necessary to enter the field. Additionally, with an online marketing degree, you can continue your studies from home, taking advantage of the flexibility and convenience of online learning.
The Good
If you’re looking for a degree that will both prepare you for a job and give you the flexibility to study online, then an online marketing degree might be the right fit. You’ll learn the theory and practice necessary to enter the field, and with the ever-changing nature of online marketing, you’ll be able to use what you’ve learned to find a job that will fit your skills.
On the job market, you’ll face stiff competition for remote marketing jobs. In order to stand out from the crowd, you’ll need to find a way to differentiate yourself from the pack. A degree in online marketing will give you the theoretical and practical skills necessary to be a successful marketer. Additionally, with the ability to do your studies from home, you’ll have the flexibility to fit your studies around your schedule, which will give you an advantage in the job search.
The Bad
While an online marketing degree doesn’t have any direct applications in terms of increasing your employability, it does limit your ability to be mobile. If you’re seeking a job in a specific location, then having a degree won’t necessarily help you find one. Additionally, some employers may seek to place individuals with a traditional undergraduate degree over those with an online marketing degree, due to the more conventional approach taken by many with the latter.
The Ugly
If you’re looking for a degree that will allow you to enter the field but don’t have the time to commit to a traditional four-year program, then instead of wasting your time and financials on a traditional degree, you may want to investigate earning a non-traditional degree. Since the job market for remote marketing jobs is so competitive, being able to graduate with a degree in just a few months could give you a much better chance at landing that job.
Is This Degree Right for You?
If you’re looking for a degree that will both prepare you for a job and give you the flexibility to study online, then an online marketing degree might be the right fit. You’ll learn the theory and practice necessary to enter the field, and with the ever-changing nature of online marketing, you’ll be able to use what you’ve learned to find a job that will fit your skills.