The economy is on the rise, especially within the tech sector, which is boosting all industries, including those in marketing and digital marketing. Job opportunities are increasing, which means that more people are getting trained in these fields. Earnings in the online marketing field are also increasing, which means that more people are becoming capable of affording a quality education.

According to the U.S. Bureau of Labor Statistics, many jobs in digital marketing and online marketing will become obsolete, as search engines and social media platforms evolve and change the way we communicate and learn about brands and products. Many organizations are also moving towards in-house digital marketing departments, which means there will be even more demand for those looking to launch a career in this sector.

Which Type of Degree Should You Get?

If you’re deciding to pursue an online marketing degree, it’s important to consider what type of education will serve you best. Depending on your career goals, you might want to consider an MS in Digital Marketing, an MBA in Digital Marketing, or even a Bachelors in Business with a concentration in Marketing.

An MS in Digital Marketing (Masters of Science) is a good option for someone who wants to become a digital marketer. An MS in Digital Marketing degree will give you the opportunity to research and implement strategies for different industries. You won’t be limited to one area of study, and you can look forward to a variety of internship opportunities.

If you’re looking to further your education, an MBA in Digital Marketing is a great option. An MBA in Digital Marketing can help you become an expert in marketing management. You’ll gain knowledge of marketing analytics, marketing research, and managerial accounting. With an MBA in Digital Marketing, you can look forward to a variety of career opportunities, including consulting, business analysis, or entry level management.

If you’re still in school, consider pursuing a Bachelor’s in Business with a Marketing concentration. A Bachelor’s in Business with a Marketing concentration is a good option for someone who wants to enter the workforce straight out of school. You’ll gain knowledge of marketing theory and practice, management and leadership, legal issues in marketing, and research methods. Once you complete your studies, take the time to research different jobs in the field and see how compensation compares to begin with.

Why Should You Specialize In Marketing?

There is a lot of competition in the marketing field, and in order to stand out from the rest, you’ll need to become an expert in marketing. While everyone in marketing deals with customers on a regular basis, there are several specialties within the field that focus on more specific aspects of marketing. If you want to become a marketing specialist, you’ll need to focus on a specific area of specialization.

Below we’ll discuss some of the major specialties within marketing and the requirements necessary to become an expert in each area. Keep in mind that not all specialties require a formal education, so you might not need to pursue additional training after completing your bachelor’s degree.

Marketing Management

If you’re looking to further your education, a marketing management degree will put you ahead of the competition. A marketing management degree prepares you for a broad array of positions, such as:

• Marketing analyst
• Marketing manager
• Market research manager
• Organisation marketing manager
• Product management
• Sales management
• Digital marketing manager

A marketing management degree is great for someone interested in a career in marketing, but who doesn’t have a specific area of specialization. A marketing management degree can also be a stepping stone to further training and a more specific specialty within marketing.

Marketing Analytics

If you’re interested in pursuing an analysis role within marketing, getting a degree in marketing analytics is a great option. An analysis role is typically associated with business or marketing research, and involves using statistical tools to uncover information about consumer behavior and market trends.

It is a must that you specialize in marketing analytics, as the job outlook for those who don’t is not good. There are numerous opportunities for marketers who are interested in business analysis and research, and many businesses don’t have dedicated research and analysis departments, so those who can fill this role will have a good chance of being noticed. Many large businesses have in-house analysis departments, and competition for these roles will be fierce, so make sure you stand out from the rest.

Marketing Research

If you’re looking to further your education and enter a more specialized field, a marketing research degree will put you ahead of the competition. A marketing research degree prepares you for a variety of positions, such as:

• Marketing research analyst
• Marketing research manager
• Market research manager
• Consumer insight manager
• Product development
• Sales research analyst
• UX researcher

A marketing research degree is great for someone who wants a career in marketing and doesn’t mind dealing with business researchers. A marketing research degree can also be a stepping stone to further training and a more specific specialty within marketing.

Advertising & Digital Marketing

If you’re looking for a career in adverting or digital marketing, getting an MBA in Digital Marketing can help you become a highly sought-after professional. An MBA in Digital Marketing can put you ahead of the competition, as there are countless job opportunities in adverting and digital marketing.

A degree in digital marketing will prepare you for a career in marketing, but it’s also a good option if you want to be at the forefront of new technologies. Many large businesses have in-house digital marketing departments, and competition for these roles will be fierce, so make sure you stand out from the rest.

Where Do I Start?

Once you’ve determined that an online marketing degree is right for you, the next step is to determine where to begin your studies. Below we’ve provided a list of some of the best providers of online marketing degrees, as well as information about each school’s curriculum, and the application process. Be sure to consult with an academic advisor to determine the right course for you.

Bachelors In Business (General)

• Bachelors in Marketing
• Bachelors in Digital Marketing

Bachelors In Business (Marketing Specialties)

• Marketing Management
• Marketing Analytics
• Marketing Research
• Advertising & Digital Marketing

A good degree will put you ahead of the competition, so make sure you stand out from the rest.