Online marketing is one of the hottest topics in business today. Thanks to social media platforms where businesses can flourish, along with the growth of online communities.

The demand for marketers, social media managers, and content creators is predicted to grow by 18% in the next five years, potentially creating more than 300,000 new jobs in the US alone.

So if you’re looking to enter the field and are thinking about which online marketing degree to pursue, here’s some information to help you make the right decision.

Top Online Marketing Degrees

Before you start applying to college, you’ll need to decide what kind of online marketing degree you want to get:

• Bachelors
• Masters
• PhD

Depending on your career goal, you might want to consider getting one of these three degrees.

But if you want to become an entrepreneur and start a business of your own, consider getting an MBA. It’s a good choice for anyone who is planning to launch a new business or want to grow an existing one.

Why Are Online Marketing Degrees Popular Nowadays?

Traditional marketing degrees, such as marketing management or marketing research, often don’t provide you with the skills you need to succeed in the online world. As a result, many students are looking for online marketing degrees to obtain the skills they need.

Many traditional marketing degrees, such as marketing management, require you to first get a bachelor’s degree in a business-related field. While a marketing degree might not seem directly related to online marketing, the skills you learn from getting this degree, such as market research and analysis, communication, and business planning, are exactly what you’ll need to succeed in the field.

On the other hand, other degrees, such as PhDs in Marketing, focus heavily on research and provide you with the tools you need to find answers to your questions in the field. These degrees are great if you’re looking for a career in academia or research. They also provide you with the flexibility to work remotely, if you want to be a freelance marketer or consultant.

If you’re just starting out, consider taking some time off from your studies to get experience in your chosen field. You can then decide if online marketing is the right path for you.

Three Types of Online Marketing Degrees

There are three types of online marketing degrees:

1. Bachelors in Online Marketing

If you have a general education, you might want to consider pursuing a Bachelor’s degree in Online Marketing. This is a good choice for you if you’re looking to enter the field but don’t have any previous experience. But don’t worry, you don’t need to have a degree in digital marketing to succeed as a digital marketer. You just need to have the skills.

Since the majority of degrees nowadays are online-based, you can gain the practical skills you need to succeed in the field by earning a Bachelor’s degree in Online Marketing. According to the Better Business Bureau, around 90% of businesses responding to a customer survey said they would recommend a company based on the quality of the product or service delivered.

2. Master of Science in Digital Marketing

If you’re looking for a more traditional route into the field, consider getting a Master of Science in Digital Marketing. It’s a good choice for anyone who is looking to gain more experience or want to switch careers. This is also a good choice for anyone who wants to enter the field and is looking for a more specific degree to base their studies on.

With a Master of Science in Digital Marketing, you will attain the theoretical and practical skills you need to succeed as a digital marketer. Like a Bachelor’s degree in Online Marketing, a Master of Science in Digital Marketing requires a general education, so you don’t need to worry about not having the required skills. But, unlike a bachelor’s degree, a Master of Science in Digital Marketing also requires you to take specific classes that will give you the in-house expertise you need to enter the field. These classes will also help you decide which practical skills you want to focus on.

3. Doctor of Philosophy in Marketing

If you’re looking for a more academic route into the field, consider getting a Doctor of Philosophy in Marketing. A PhD in Marketing will provide you with the in-house expertise you need to succeed as a marketing manager or researcher. This is a great choice for those who want to enter the field already have a bachelor’s degree or equivalent work experience, and want to further advance their knowledge.

Just like a Master of Science in Digital Marketing, a PhD in Marketing requires you to attain practical and theoretical knowledge in order to succeed as a marketer. But, like a Master of Science degree, a PhD in Marketing also requires you to take specific classes that will give you the in-house expertise that you need to enter the field. These classes will also help you decide which practical skills you want to focus on.

So, if you’re looking to enter the field and don’t know which degree to pursue, consider getting a Bachelor’s degree in Online Marketing. The majority of degrees nowadays are online-based, so you can gain the practical skills you need to succeed in the field by earning a Bachelor’s degree in Online Marketing. If you want to further your knowledge, consider getting a Master of Science in Digital Marketing or a PhD in Marketing.