Online Marketing Degree Florida | Online Marketing Degree: Is It Worth It?

If you’re looking for a career in online marketing, then it’s important to consider if an online marketing degree is right for you. The demand for digital marketers and online marketeers is at an all-time high, and with the right training, you can be certain of a rewarding career.

The best way to determine if online marketing is right for you is to assess whether or not an online marketing degree will make you better equipped to enter the field. Keep reading for more information on this…

Why Should You Get An Online Marketing Degree?

The demand for digital marketers and online marketeers is at an all-time high, and with the right training, you can be certain of a rewarding career.

Many large companies are moving away from recruiting candidates based on industry experience, and instead opting for candidates who have a formal education in marketing or communications.

An accredited online marketing degree will prepare you for a career in digital marketing, helping you to become familiar with marketing analytics, search engine optimization, social media marketing, and email marketing.

Ensuring that your marketing efforts are relevant and engaging is a crucial part of your job as a digital marketer. You will need to be able to measure the success of your campaigns to determine how you can continually improve.

An online marketing degree is going to be essential for your career, as you will need to constantly stay up-to-date with the latest trends and technologies. It is also a good idea to get a job in marketing or communications as soon as possible after completing your studies, to gain practical experience in the field.

Is An Online Marketing Degree Right For You?

To determine if an online marketing degree is right for you, you need to ask yourself a few questions. Do you have a degree in marketing, commerce, or communications? Do you want to work in digital marketing, traditional marketing, or another field?

An accredited online marketing degree will assist you in answering these questions, and enabling you to determine if this is the field for you. If you already have a business or marketing background, then you can rest assured that an online marketing degree is going to be of great use to you.

Determining The Career And Income Potential Of An Online Marketing Degree

Once you’ve determined that an online marketing degree is right for you, you need to examine the potential for career growth and income. This is something that you need to take into consideration before making a decision. The following are some of the major areas where you can make the most economic impact:

Digital Marketing Specialties Are Increasing.

In 2022, digital marketing and social media specialists reported an average annual salary of £43,000 in the UK (source: LinkedIn). This represents a 19% increase in demand since 2019, and a highly-specific online marketing degree can help you to establish yourself as an expert in one of the hottest industries.

The UK government has also recognised the value of a marketing qualification, with marketing managers, account managers, and digital marketing consultants amongst the highest-paid jobs in the country. Job-seekers can also look to marketing for specific roles, such as brand management and strategy, content marketing, or public relations.

Digital Marketing Is A Growth Area

According to the US Bureau of Labor Statistics, employment prospects in digital marketing are expected to soar 38% between today and 2026 (source: Statista).

The fact that digital marketing is a relatively new field doesn’t hurt its employment prospects. Indeed, since 2011, employment opportunities have increased by 46%. It’s a great option for those looking to enter the field, but aren’t exactly sure what they’ll end up doing.

If you’re interested in a rewarding career in digital marketing, then it’s worth considering an online marketing degree.

Traditional Marketing Specialties Are On The Rise.

Alongside the increased demand for digital marketers, there’s also been a rise in employment opportunities for those with a background in traditional marketing.

As online marketing will continue to dominate and evolve with each new generation, so too will traditional marketing. The following are some of the areas that you can expect to find the most job opportunities in:

Product Marketing

In 2022, product marketing managers will command an average salary of £49,000 a year in the UK (source: LinkedIn). This represents a 24% increase in demand since 2019, and a solid career in product marketing with the right training can lead you to a well-paid job.

According to the US Bureau of Labor Statistics, employment in this field is projected to soar 26% between now and 2026 (source: Statista).

Public Relations Specialties Are On The Rise.

While product marketing is often associated with selling a product or service, public relations (PR) specialists focus on creating publicity and attracting new customers. This can be done through various methods, such as advertising, social media, and press releases. Since 2019, PR specialists have seen an 18% increase in demand, and employment prospects are expected to rise 25% by 2026 (source: LinkedIn).

If you’re looking for a career in marketing, then it’s worth considering an online marketing degree. Not only will this give you the opportunity to specialize in one of the most lucrative industries, but it will also equip you with the tools needed to enter the field and establish yourself as an expert.

Account Management Specialties Are On The Rise.

Alongside the increased demand for digital marketers and online marketeers, there’s also been a rise in employment opportunities for those with a background in account management.

As an account manager, you’ll be responsible for handling an organisation’s finances and accounting activities. You’ll work closely with the senior management team to ensure financial reports are accurate and reliable. You’ll need a commercial awareness and an aptitude for numbers. Since 2019, account managers have seen an 18% increase in demand, and employment prospects are expected to rise 28% by 2026 (source: LinkedIn).

If you’re looking for a career in management accounts, then it’s worth considering an online marketing degree. Not only will this give you the opportunity to specialize in one of the most lucrative industries, but it will also equip you with the tools needed to enter the field and establish yourself as an expert.

Data Analysis

If you’re interested in a career in data analysis, then an online marketing degree will be of great use to you. Data analytics is all about gathering and examining data to discover meaningful patterns and insights. Some of the major areas where you can gain employment are:

Data Scientist

The global data scientist market was worth £122 million in 2022 and is expected to reach £163 million by 2026. This represents a 16% CAGR between now and 2026 (source: Global Market Analytics).

A data scientist can use their analytical skills to solve complex problems and find patterns in large sets of data. They can also interpret the results of research studies and analyse large amounts of complex data sets, often in partnership with statisticians and data engineers. The role typically requires a strong mathematical background along with knowledge in at least one programming language. Finally, you’ll need to have the ability to communicate complex information clearly and effectively.

If you’re interested in a career in data analytics, then it’s worth considering an online marketing degree. Not only will this give you the opportunity to specialize in one of the most lucrative industries, but it will also equip you with the tools needed to enter the field and establish yourself as an expert.

Deciding Where To Specialise

Once you’ve decided that an online marketing degree is right for you, the next step is to decide what area of specialization to pursue. You have three options: digital marketing, product marketing, and account management.