If you’re reading this, I assume that you have already begun your search for the perfect online marketing course. Perhaps you’ve taken a look at the countless number of schools, blogs, and websites that claim to offer the best online marketing courses around. Now, it’s time to find out what these course providers really offer. We’ll explore the different types of online marketing courses available and what makes them special. Along the way, we’ll define and explain key terms that you might not know.

Types Of Online Marketing Courses

Depending on your goals, you’ll need to choose between several types of online marketing courses. Here’s a breakdown of what each one is designed for.

Business-to-Business (BtoB)

If your goal is to grow your business, you’ll likely want to look into BtoB online marketing courses. These courses usually focus on marketing, sales, and management, and they might also include some psychology and organizational behavior content. BtoB courses are usually well-paced and interactive, and they might even require you to do some research and development.

One of the most reputable BtoB course providers is the University of Michigan. Some of their popular undergraduate courses are:

• Marketing & Management
• Organizational Behavior
• Experiential Marketing
• Neuro-marketing
• Digital Marketing
• Digital Marketing Strategy
• Social Media Marketing
• Content Marketing
• Digital Marketing Analytics

Traditional Advertising (Trad. Adver.)

If you’re looking to grow your business through traditional advertising, you might also want to take a look at Trad. Adver. online marketing courses. These courses usually consist of more of an advertising and marketing course, with a focus on traditional methods of marketing such as radio, billboards, and newspapers. However, given the ever-changing nature of online media, you’ll need to know how to adapt your marketing strategy to stay relevant.

One of the pioneers of online marketing courses back in the 90s was the University of Arizona. Some of their top-rated courses are:

• Digital Marketing Strategy
• Social Media Marketing
• Marketing Analytics
• Experiential Marketing
• Measurement & Analysis for Marketing

Digital Marketing (Dig. Market.)

If your goal is to grow your business primarily through online means, you might want to look into Dig. Market. courses. Similar to Trad. Adver., these courses usually consist of an advertising and marketing course, but with a heavy focus on online marketing strategies. Like BtoB courses, Dig. Market. courses are usually well-paced and interactive, and they might even require you to do some research and development.

One of the most reputable providers of Dig. Market. courses is the American Institute of Advertising Agencies. Some of their popular courses are:

• Marketing Analytics
• Social Media Marketing
• Experiential Marketing
• Digital Marketing Strategy
• Neuro-marketing
• Measurement & Analysis for Marketing
• Digital Marketing Analytics

Paid Search Advertising (Paid. Search.)

If your goal is to grow your business through paid search advertising, you might also want to look into Paid. Search. courses. These courses usually consist of an advertising course, with a little bit of a marketing course mixed in. Paid. Search. courses cover the basics of marketing and advertising, as well as how to effectively use paid search platforms like Google Adwords, Bing Ads, and Facebook Ads.

One of the most reputable providers of Paid. Search. courses is the Advertising Agencies Association. Some of their popular courses are:

• Paid Search Advertising
• Google Analytics
• Content Marketing
• Experiential Marketing
• Measurement & Analysis for Advertising
• Digital Marketing Analytics

Hopefully, you’re now beginning to see how each of these courses can help you achieve your goals. One of the first steps is to determine which one is perfect for you. Ultimately, it’s all about knowing what you want and need, and working hard to find that perfect balance. Good luck out there.