If you’re looking to expand your content reach to online audiences, you’re in the right place. We’re going to walk you through the process of creating a website marketing plan that’s going to help you figure out exactly what you need to do to get the results you’re looking for. Keep reading for more information.
Set Achievable Goals
The first step to creating your website marketing plan is to set some attainable goals. Everyone wants to believe that their product is the best in the world and will help anyone achieve anything. While that may be true for your product (or service), it’s not necessarily true for everyone else’s. You need to set some realistic and measurable goals that you know you’re going to be able to achieve. For example, if your goal is to increase web traffic by 10%, you might want to consider testing various content offers or using different marketing strategies to drive more traffic to your site. Having an unattainable goal can potentially limit the effectiveness of your plan. Begin by setting small goals that you know you can reach. Something as simple as gaining a hundred Twitter followers might seem far away, but it’s something that you know you can actually achieve. Once you’ve set some small goals, you can move on to the next step.
Determining The Metrics You’ll Use To Track Your Progress
The second step in creating your website marketing plan is to determine the metrics you’ll use to track your progress. You can’t monitor your progress if you don’t know how you’re measuring it. Some examples of metrics you might use to track your site’s performance are the number of visitors you get each month, the percentage of those visitors who converted into paying customers, the average revenue per customer, and so on. The key is to determine what measurements matter most to your business. You don’t want to waste time and effort measuring things that don’t matter. Think of this like a diet plan. You might lose weight rapidly at first, but if you measure it poorly, it’s probably not going to be sustainable. Ensure that you have clear metrics in mind before you begin creating your plan.
Create A Timetable
The third step in creating your website marketing plan is to create a timetable. This is especially important if you’re going to be developing and implementing your plan over a longer period of time. You’ll want to create a schedule that you can follow so that you know you’re making the right progress. You can use a project management tool such as Jira to help you keep track of the tasks you need to complete in order to make your plan a reality. For example, if your goal is to increase your web traffic by 20%, then you might want to consider doing the following things by the end of the year:
- Launch a new website feature
- Write six articles
- Incorporate testimonials from six customers
- Run a competition on your social media platforms to gain more traction
- Create and distribute a mini-course on YouTube
- Run a Facebook Live stream to answer common questions
- Host a webinar with a guest speaker
As you can see, this is a lot of work and it takes time to achieve the results you’re looking for. Having a clear idea of what you need to do and the approximate date you’ll complete the task helps you measure your progress and ensures you don’t lose sight of why you’re doing this in the first place. Your plan should be specific and measurable. By taking these three steps, you’ll be able to create a solid foundation for your website marketing efforts.